1. RURAL MARKETING
ENVIRONMENT
Made by:- Aditya Kumar
Kuldeep Kumar
MBA(Business Economics), 3rdsem.
Institute of Business management
CSJM University kanpur

2. RURAL MARKETING ENVIRONMENT
• Social environment
• Economic environment
• Ethical changes
• Political changes
• Physical changes
• Technological changes

4. SOCIAL CHANGES
• Sociological factor
• Anthropological factors
• Psychological factors

5. Economic factors
• Competition
• Consumers
• Price
• Ethical forces
• Political forces
• Physical forces
• Technological force

6. FACTORS INFLUENCING OR
CONTRIBUTING CONSUMER
BEHAVIOUR
• Environmental
• Cultural
• Social
• Personal
• Psychological

7. Environmental factors
• Economic factors
• Political factors
• Technological development
• Legal
• Cultural factors
• Social factors
• Personal factors
• Psychological factors

8. Cultural factors
• Culture and sub culture
• Sub culture
• Social class

9. Personal factors
• Age and life cycle
• Occupation
• Economic circumstance
• Life style
• Personality and self concept

10. Psychological factors
• Motivation
• Perception
• Learning
• Belies and attitudes

11. Thank you