1. Social Media – the basics Presented by Adin Miller January 12, 2011

2. Social Media Platforms

3. The Big Four Facebook - more than 500 million active users (possibly 1 billion total users) YouTube – 187 million registered users (about 2 billion videos a day) Twitter – 106 million total users (only about 30 million active users) LinkedIn – 80 million registered users

4. Facebook Facebook Pages Brand site for organizations within Facebook More focused on status updates Integrates Facebook Groups Facebook Places Geo-location feature with nonprofit option Causes Primary application for online donations on Facebook

5. Firelight Foundation on Facebook

6. Gates Foundation on Facebook

7. Facebook Causes Homepage

8. Facebook Causes – Equal Access International example

9. Twitter – Sign-up page

10. Trending topics on Twitter – TweetMeme

11. Trending topics on Twitter – Twitt(ur)y

12. Twitter Search and Hashtags

13. Twitter – #hashtags

14. Twitter Feed tools Twhirl: http://www.twhirl.org/ Tweetdeck: http://www.tweetdeck.com/beta/ Twitterific (Mac): http://iconfactory.com/software/twitterrific Socialtoo: http://www.socialtoo.com

15. Social Media Listening Tool – WhosTalkin

16. Social Media Tools (Listening and Tracking) Google alerts: http://www.google.com/alerts WhosTalkin.com: http://www.whostalkin.com Twitt(urly): http://twitturly.com TweetStats: http://tweetstats.com Twitalyzer: http://www.twitalyzer.com What the Hashtag: http://wthashtag.com/Main_Page TweetGrid: http://tweetgrid.com/ TwitterCounter: http://twittercounter.com/

17. YouTube Nonprofits

18. Foundations and nonprofits that use social media effectively EDC homepage EDC on Facebook Firelight Foundation Children’s Defense Fund American Red Cross World Wildlife Fund Oxfam LIVESTRONG

19. EDC Homepage

20. EDC on Facebook

21. EDC on Twitter

22. EDC on YouTube

23. Case Foundation – promoting grantees

24. Kellogg Foundation on Twitter

25. Other Nonprofit Links American Red Cross (Facebook) – tabs include link to YouTube videos Children’s Defense Fund – great integration of Facebook and YouTube on homepage Children’s Defense Fund (Facebook) – Fan page includes donate buttons and Causes link Firelight Foundation blog – incorporated into organization’s website and links to social media platforms

26. Metrics - Tools Google Analytics Google Insight PostRank YouTube Insight Facebook Insights Klout RSS feed subscribers

27. Metrics Growth in online donations Growth in page rank and website traffic Strong user satisfaction and growth in subscribers (fans, followers, friends, RSS feeds) Interaction between community members Feedback and comments on blog and Facebook (e.g., how many comments are from first time visitors? How many people comment on blog posts?) Blog mentions Links from other websites to the organization’s site

28. Metrics – Facebook Insights

29. Foundation Due Diligence Key questions to ask: Does the nonprofit have a social media policy? How does the nonprofit task social media responsibilities internally? What is the nonprofit’s social media footprint? What metrics does the nonprofit use to track engagement and effectiveness?

30. Issues for 2011 and beyond Ongoing evolution of landscape Integrating measurement tools and return on investments To geo-locate or to not Integration of Facebook Pages and Facebook Places

31. Acknowledgements John Haydon’s blog Beth Kantor’s blog Jesse Stay’s blog (Stay N’ Alive) Socialbrite

32. Contact Information Adin Miller Consulting www.adinmiller.com Mountain View, California Cell: 650.388.0146 | Fax: 801.780.8155 Twitter: http://twitter.com/adincmiller LinkedIn: http://www.linkedin.com/in/adinmiller