The document summarizes the findings of market research conducted to develop a new rock music magazine. It was found that the target audience would be 18-23 year olds, and that advertisements for concerts and iTunes would be suitable. The magazine will differentiate itself by introducing fresh design, exclusive stories, and insider insights. Key inspirations are the magazines NME and Kerrang for their advertising, information presentation, and rock genre focus. The magazine will be named "Frets" to represent rock/indie music, and aim to inspire and engage young readers with new music opportunities.

1. MAGAZINE IDEOLOGY
What information did I find out from my market research?
I found out that the majority of the people who took my survey would prefer a Rock magazine
other than an RnB or Indie magazine. I also found that a suitable age for my magazine to range
from would be 18-23, I have decided this from understanding that the majority of the people who
answered my questions were in education or they were part time workers. From this I also know
what suitable advertisements I could use in my magazine such as itunes and concert tickets. The
information I have gained has given me a rough idea of how my magazine should come together
and how I can develop my ideas to match the criteria.
Is there a niche in the market for your product?
I think even though my magazine does follow what has already been made in the market in past
productions, I think my magazine would make a niche in the market. I think this because with the
information I have already gained I now have the knowledge and understanding of how I could
make my product something new, from working off old ideas I can develop them and create a
fresh, new product. Because more Rock magazines are on demand at this period of time this will
also help me introduce my product.
How will my magazine differ from others already in existence?
My magazine will differ from other magazines because i will make my magazine unique beyond
others. I will do this by introducing fresh new design and layout, I can provide new stories and
gossip no other magazine can get their hands on. I can get insight in to the music world and other
my readers something new. I understand how my readers work and what they demand in my
magazine and I will deliver this to them.
Which magazines do I find an inspiration?
I find NME and Karrang to be the most inspiring magazines. Both these magazines match my
criteria in advertising and informing their audiences with the latest bands and music information.
The use of design and composition they use on their magazines is similar to how I picture my
magazine. Also how they present their information. The genre matches to that I will be using
which is rock, indie. Their use of language can sometimes be informal and in other areas formal, I
will be using the same technique for my final outcome.
I will name my magazine Frets due to the fact a fret is terminology for a guitar and pert of a guitar,
because my magazine is going to be in relation to rock and indie music I thought this would be a
simple and necessary name to give my magazine. I will aim my magazine to a young audience
between the ages of 18-23, the majority of my audience will be male but overall it will be aimed at
both male and female. I have decided this from the information I gained from my survey. My
magazine supply new and fresh opportunities and information for my readers to enjoy. It will
overall be inspiring and get young minds out there enjoying new opportunities, music and gossip.