Social Media & SMEs
•Download as PPTX, PDF•
0 likes•454 views
Social media is more than just a tool for advertising, marketing, and PR. It allows companies to break down silos between these departments and engage with customers. A global survey found that the UK has high levels of both internet and mobile phone use, and people are using these technologies for leisure, research, accessing QR codes, and sharing experiences. New communication technologies are changing how society behaves and buys things. Companies must go online for the right reasons, like Burberry which has the top-ranked online proposition in its industry. Social media allows companies to build communities and relationships rather than focus on sales. Research shows that older age groups are increasingly using mobile social media. Companies can use social media to provide value, increase reach, engage
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Social Media & SMEs
Similar to Social Media & SMEs (20)
More from Adido
More from Adido (20)
Recently uploaded
Recently uploaded (20)
Social Media & SMEs
- 1. 01 Social Media &SME’s More than a tool … More than a change … External & Internal … Coca Cola as an Example
- 2. 02 More than a media tool … Silos between Advertising, Marketing & PR are being eradicated Earned Paid Owned
- 3. 03 More than a tool … Who is online & what are they doing? A Global TGI poll conducted this past summer … found that the UK has the second highest level of internet use & access at home with 73% What are they doing? Leisure, playing & researching products & services …
- 4. 04 More than a tool … Who is online & what are they doing? A Global TGI poll conducted this past summer … found that the UK has the second highest level of mobile phone use … GLOBALLY with 91% What are they doing? Accessing QR codes, playing, sharing data & experiences
- 5. 05 More than a change… How are technologies changing us? With the industrial revolution … the economy developed a muscular system … now it is developing a neural system … From: Arthur, WB., (2011), The Second Economy, McKinsey & Company The Medium is the message … new ways of behaving & buying … new VALUES Marshal McLuhan
- 6. 06 This is not about going online … this is about going online for the right reasons … Burberry as an example … within its sector & audience Burberry’s online proposition is ranked number one by experts
- 7. 07 If you go online what is your proposition? Why are you there and want is the added value … Back to McLuhan … this is no longer about you … what are the customers doing with Twitter, FaceBook& app’s?
- 8. 08 More than a change … So with FaceBook according a to survey carried out by AdAge in the USA this past summer … main benefit is: Social Media is perfect for Customer Engagement – 85% Social Media is not about sales or about lead generation … only 21%
- 9. 09 What has changed? With FaceBook according a to survey carried out by AdAge in the USA this past summer … the main benefit is: Building communities is NOT about sales … but about building relationships, generating a positive ‘buzz’ and EARNING favorable reviews (41% of fans are more likely than non fans to recommend products & services) Customer Retention
- 10. 10 Does this change actually mean anything for me & my business? Nielsen research this summer shows that mobile social media is on the increase (link this with TGI stat from earlier)
- 11. 11 Not so fast … aren’t smart phones, app’s and connectivity on the go only for young people? Nielsen research this summer shows that the fastest uptake is in the 55+ age group
- 12. 12 At Bournemouth University we carried out research in 2006, 2008 & 2011 on youth & media engagement In 2006 … social media did not exist … In 2008 … 71% consumed social media daily In 2011 … 97% used social media daily Social media is now viewed as having technological ‘lock-in’ status
- 13. 13 Our research also asked about trust … (we as academics are still ranked second highest next to parents!) In 2006 … do you trust personal web sites … 45% said NO In 2008 … do you trust personal web sites … 26% said NO In 2011 … do you trust personal web sites … 18% said NO
- 14. 14 What can we do? What can we TAKE AWAY? 1 VALUE FOR MONEY 2 INCREASING REACH (PARETO 80/20) 3 BRAND ENGAGEMENT 4 REJUVENIATE YOUR SERVICE 5 BUILDING PARTICIPATION From: Benaldy, A., (2010), Five Uses of Social Media, WARC Prize
- 15. 15 ANY QUESTIONS?
Editor's Notes
- Why should you think widely & differently about social media … owned, paid and earned media
- In the UK internet penetration means that most likely your target audience, stakeholders and potential customers are online – you will need to think about buzz and conversations around your brand, your reputation and your presence online
- In the UK internet penetration means that most likely your target audience, stakeholders and potential customers are online – you will need to think about buzz and conversations around your brand, your reputation and your presence online
- A different way of thinking about marketing, advertising & PR … new models, new challenges & new opportunities
- Burberry’s website is ranked number one among: users (it would though wouldn’t it?), but moe importantly from a marketing point of view it creates perfect online/offline brand synergy
- Honda & Crosstours on FaceBook … all positive comments from a brand manager at Honda … not clever
- From Ad Age Summer 2011 … this is about creating a conversation with your TA, customers and stakeholders
- FaceBook when done well works for Burberry & IBM … maybe not for SME’s