7. Changes to Adido
Changes to the industry
More changes to come
“The only two certainties in life are death
and taxes. And if you work in digital –
change. Lots of it.” - 2012
16. Capability
Board
CEO
Head of Red Head of Blue Head of Black
• Administration • Client Services • Capacity Planning
• Accounting & Finance • Delivery • Client Management
• Human Resources • Marketing • Culture
• Information Technology • Sales • Distribution
• Legal & Compliance • Innovation
• Resource Management • Joint Ventures
• Support • Distribution
18. Culture
It sets the rules of how we want to be
It brings us together
It sets us apart from every other company
It helps us to deliver better service
It increases the value of the business
19.
20.
21. “First, clients are no longer the primary focus, but
are regarded as muppets and „pains‟. Second,
with the constant fear of being sacked, passed
over, pushed aside, no-one wants to whistle
blow. There is a fear culture developing.
The cultural change required is going to be
enormous.”
http://www.ianfraser.org/the-trouble-with-our-banking-culture/
65. Google’s advertising
cost per click is
falling.
This could be attributable
to the overwhelming shift
to mobile devices, which
is also affecting
companies like Facebook
and Zynga.
http://blogs.wsj.com/digits/2012/10/18/google-q3-2012-earnings/
70. 0
200
400
600
800
1000
1200
End of 2004.
End of 2005.
End of 2006.
April 2007.
October 2007.
August 2008.
January 2009.
February 2009.
April 2009.
July 2009.
September 2009.
End of 2009.
Millions of users
February 2010.
http://finance.yahoo.com/news/number-active-users-facebook-over-years-214600186--finance.html
July 2010.
End of 2010.
July 2011.
September 2011.
End of 2011.
March 2012.
June 2012.
September 2012
M
Due to the success of the transformation that we have undergone, we have won many awardsOur story of change has already been recognised locally by the Dorset Business Awards (EOTY) and also this year with the South Coast Business Awards (finalist) and Wow EOTY recentlyWe want to win awards as it proves to us that we have made right decisions in our business and can do the same again in the future