Janio's store visit

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Houston FO
Recap
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Observations Challenges
• Surrounding stores had very competitive
The store generally looked clean and
sales being advertise in their windows.
easy to navigate. Windows were clean,
(Ex. Up to 70%, 50 – 75%, BoGo)
as well as fixtures inside the store.
• Outlet Mall is not found on GPS, Google
Apparel was priced correctly and had
proper signage. Maps, or any other navigation system.
This has cause many tourists to get lost
Both SM and store associates were
on the way there. Mall reps are aware of
attentive throughout the day with
this issue.
customers. They made sure they greeted
everyone that walked in.
Opportunities
• Merchandise Standards
• Mannequin Styling
• Refilling Shoe Bins, never let it go
empty
• Kids should be merchandised
together in women's area
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Store Front
Before
Mannequins are all wearing different
categories. Running, Soccer and
Basketball.
Mannequins are all wearing
similar outfits and yet, different
categories
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Store Front
After
The store just received brand new
full shipment of tech fit and
training. We decided to showcase
that in the window. This assures
that the customer will find the sizes
they are looking for. You’ll notice
the mannequins are all wearing
similar categories.
Windows should always display
merchandise that the store has a
healthy size run of.
* Side note: Windows do not have a
light track. This causes the store
front to be dark at night and
reflection on the glass during the
day.
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Nesting Tables
Before
Need to add accessories to
table
Golf table in the front and golf
apparel on the back wall
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Nesting Tables
After
Create lifestyle look
Mannequin was added next to the
nesting table to better showcase the
product. Also, the table has plenty
of option for the customer, i.e. bag,
shoes, caps.
Remember to always keep
categories together.
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BackWall
Bags should not be use on top
of walls . This is especially
important when bags do not
match the category they are on
top of.
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Footwear Bin
Footwear Bins should never be empty. If
a specific footwear is running low, they
should be moved to the hash and be
replaced with a sku that has a good
inventory.
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Merchandising
When creating a visual
product presentation,
always including
matching accessories to
entice the customer to
buy more than one
product. Also, make
sure you show more than
one outfit put together.
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Merchandising
Continuation…
Accessories!
Accessories!
Accessories!
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Kids
Kids should be group together and not
separated. It should be merchandised
next to the women's department. Prior to
this, kids boys was in the men’s area and
kids girls was in the women’s area.
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Summary
I had a great visit at the Factory Outlet at Houston. They are
in a great location and feel with the standards they have just learned,
they will keep the store looking in top shape.
Keeping the mannequins are fresh and updated is essential to
the visual presentation of the store. Learning what product to display
and learning how to merchandise accessories is key to have a good
presentation. Implementing this will help with KPI’s and product sell
through. It is important for the store to assure that most of the
product they have a full size run is out and not in the stockroom.
Going forward, any question that Erin Weidner (GM) may have,
should contact her DM and have the questions forwarded to her VM
corporate contact Bridget Zadoff. Also, the store should continue
showing the great customer service I noticed when I was there.
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