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How much do you really know about your customers?
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Chapter 3
1.
Chapter # 3
KKB, Chapter #3 How much do you really know about your customers?
2.
3.
To exact control
over customer base KKB, Chapter #3
4.
KKB, Chapter #3
5.
6.
7.
On the Basis
of Psychographic factors KKB, Chapter #3
8.
Customer Attractiveness KKB,
Chapter #3
9.
Attractiveness Judgment KKB,
Chapter #3
10.
11.
Important criterions for
market share: KKB, Chapter #3
12.
13.
14.
15.
16.
ATTRACTIVENESS OF CUSTOMER
KKB, Chapter #3
17.
Relationship status with
customer KKB, Chapter #3
18.
The Nine-Cell Customer
Strategy Grid KKB, Chapter #3
19.
20.
21.
Cont….. Weak
Average Strong Low Medium High Relationship status of suppliers KKB, Chapter #3 Maintain selectively Develop Develop Defend Maintain minimally Defend Maintain Develop Withdraw Maintain minimally Develop selectively
22.
Relationship Bonding KKB,
Chapter #3
23.
The End KKB,
Chapter #3
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