The presentation shows the transformation from Hutch to Vodafone.

1. Mumbai, March 5, 2008 WFA/ISA - Global Advertiser Conference 1 Chitkara University - Brandmanagement Aditya Kalia 31.08.2011

2. The name Vodafone comes from Voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones.“

4. Vodafone in INDIA came with acquiring Hutchison essar limited. Vodafone was launched officially on 21st September 2007. Than on hutch was rebranded as vodafone

5. Mumbai, March 5, 2008 WFA/ISA - Global Advertiser Conference 5 …..and we have made a commitment to customersthrough our new Customer Promise Our Promise to you We value your time more than anyone else. That’s why, wherever you see Vodafone, you can expect: A network you can rely on when you need it Expert, friendly help and advice – you only have to ask once When you’re abroad, the services you need will be as easy to use as at home, and you’ll know what you are paying New and inspiring solutions to help you make the most of your time

6. Our brand is built on a foundation of a number of strategic components, with the Marketing Framework at their heart BRANDED CUSTOMER EXPERIENCE MARKETING FRAMEWORK BRAND COMMUNICATIONS BRAND VALUES & ENGAGEMENT

7. OUR VISION To enrich our customers’ lives through unique power of mobile communication.

8. OUR PASSION 1. FOR CUSTOMERS: In anticipation of their customers’ trust Vodafone understands their needs & delights thems with its services. 2.FOR OUR PEOPLE: Outstanding people working together make Vodafone exceptionally successful. 3.FOR RESULTS: Vodafone believes in being action oriented & is driven by a desire to be the BEST. 4. FOR THE WORLD AROUND US: Vodafone believes helping people of the world to have fuller lives through their services & its impacts.

9. BUSINESS STRATEGIES.

10. Products Prepaid Cellphone connection Prepaid recharge card Top - ups Vodafone Postpaid Calling Cards Vodafone PCO Vodafone Handyphone

11. Service Section Tunes & Downloads Entertainment Sports Devotional News & updates Astrology

12. Service Section contd. Finance Travel Mail, messaging & more Dial in services Bill info Miscellaneous

13. FINANCIAL RESULTS

15. MARKETCOMPETITORS IN INDIA AIRTEL BHARTI RELIANCE BSNL UNIVERSAL COMPETITORS ORANGE T-MOBILE INTERNATIONAL TELEFONICA02EUROPE

17. DETAILS ABOUT HUTCHISON ESSAR Hutchison Essar is a leading India telecommunications mobile operator with 25 million customers currently, representing a 16.4% national market share. Hutchison Essar has over 6,000 employees, operates in 16 circles and has licenses in an additional six circles. In the year to 31 December 2005, Hutchison Essar reported revenue of US$1.3 billion, EBITDA of US$415 million, and operating profit of US$313 million. In the six months to 30 June 2006, Hutchison Essar reported revenue of US$908 million, EBITDA of US$297 million, and operating profit of US$226 million.

19. Value of 67% stake in Hutch Essar - $11.1 billion

20. Vodafone is selling 5.6% stake in Bharti for $1.6 billion

21. Vodafone will retain 4.4% in Bharti as pure financial investment

22. Vodafone acquired 10% in Bharti for $1.5 billion in Oct 2005

23. Vodafone and Bharti to share infrastructure

24. Hutch has 23.3 million subscribers as of Dec 31, 2006

25. Vodafone is targeting a 20-25 per cent market share by 2012

27. CONCLUSION Taken steps to make a positive difference, by supporting recycling campaigns Win-win-win situation for shareholders, employees & the environment Improved relationships between stakeholders & has helped to ensure future growth

28. THANKYOU