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Digital Marketing Portfolio
Overview

                             •   4+ years experience in creative digital
ADG Online Solutions is a        services
  full service media         •   Served 100 plus clients
  agency that provides       •   A dedicated team of creative, strategic,
                                 technical and media professionals
  expertise in branding &
                             •   Build and execute campaigns with target to
  advertising, interactive       cover widest market
  solutions, integrated      •   Always come up fresh and creative approach
                                 to each campaign based on research and
  strategy, media and            experience
  technical solutions.       •   We build strategy to achieve your surpass
                                 goals
Who
      Who We Served
Our Expertise
Expertise: Interactive & Media




  Strategy/Creative   Online Advertising            Technical Apps

  •Planning           •Search Engine Optimization   •Micro-sites
  •Consulting         •Search Engine Marketing      •Performance Analytics
  •Creative Design    •Social Media Marketing       •Database Management
  •Digital PR         •Media Buying                 •Social Media Apps
  •Market Research    •Email Marketing              •Mobile Apps & Search
Search Engine Optimization
Search Engine Optimization
ADG Approach for Increasing Search
        Engine Visibility



                                   Measurable


                                        Traffic

                                           Ranking

                                                  Sign-ups




     Algorithmic Ranking Factors
Get Social
Effect of Social Media
Social Media
 Engagement
Traditional




                Ins titu tional Voice   Au d ie nce
S ocial Media




                       Blogs            C om m u nitie
                                              s
A corporate branded Page exclusive for the Indian Consumers
The focus will be on generating good discussions & let the content lead the way.
Digital Marketing Portfolio
Digital Marketing Portfolio
Search Engine Marketing
Research and Analysis




Doing
Research:




            Your Online        Location
                                Based
             Presence          Targeting
Quality Score is the KEY
Why??
The higher the quality Score, the lower the CPC
The higher the Quality Score, the higher the position
we can get with the same bid


How can I get good Quality Score?
Good CTR(at Least 1% also subject to performance
of your competitors)
Relevant landing pages
Media Buying
S pons ors hips and Micros ites

A ttributes :
• Exclusive space on third-party site or co-
 branded
 campaign-specific site
• Larger, more custom presence on high
 value areas
• Bought: paid on weekly, monthly,
 quarterly basis
• Measured: unique visitors.
Ad N e tworks and M e d ia Bu ying


O nline M e d ia b u ye rs h ave a com p le x e cos ys te m of

 m e d ia op tions to navigate .
  L r ep r a s
   a g o tl

  T ir - a t a s r e s
   h dp r y d e v r

   A nt o k
    d ew r s

   A c io m d l
    ut n o e

   I s m c s s s v r l p io so as g ep o e t
   n o e a e , e e a o t n n in l r p r y

  E ”sa dNe s e t r
   DM  n   w l te s
K e y O n l i n e S t r a t #1 :g h oosse
                            e C ie                                                                                             th e righ t online


            Broad Au d ie nce              Influ e nce r S e gm e nt                  C o nte xtu al                         P o int o f P u rch as e
            AO L, M S N , Yah oo , e tc.   C N e t, G am e s p ot, ZD N e t, e tc.    C onte n t, K e yword , C ate go ry    O E M, R e tail, .co m



            A WA RE NE S S                   RE S E A RC H                                                                  PURC HA S E INTE NT




          S a d r B n e A T x A s Co t x u l d e t d : P idS a c
           t n a d a n r de t d :
                          s         n et a A s x A s a
                                              T             er h
                                                                                                                                  Co t n S n ic t n
                                                                                                                                    n e t y d a io
      It r c iv o A im t d S o s r h s&
      n e a t e r n ae      p n o s ip                                                T x A sS o p g
                                                                                       e t d : h p in /
      Bne As
       anr d              M r S e
                            ic o it s                                                 Co p r o S eA s
                                                                                        m a is n it d
  Reach




                                                                                                                                   OE / e a e On in
                                                                                                                                     M R t il r l e
                                                                                     T ir - a t S n ic t n
                                                                                      h dP r y y d a io

                                                                                       B o s W is
                                                                                        l g / ik

                                               On in V e
                                                 l e id o
                                                                                       Ca p ig L n in m r s e
                                                                                         m a n a d g ic o it s


                                                             Impact
#3: U s ing M u ltip le O nline
K e y O n lin e S t r a t e g ie s                              Ad Typ e s
                                          toge th e r
                                              Challenge(s):
                                              • Drive adoption of in corporation
                                               network
                                   L a st
                                    ed o
                                   R s le s
                                    e elr     • Drive traffic to resellers
                                              Media types(s):
                 Ca p ig M r s e
                   m a n ic o it
                                              • Campaign microsite
                                              • Search and banner ads
                                     Bne
                                      anr     • Content syndication or EDM
                                     As
                                      d
                                              Result(s):
                                              • Campaign in placed four years, five
    S n ic t d
     y d ae                                    languages
    Co t n
      net          S ac
                    er h
A Closer Look on Implementation (Process & Framework)
The Process

ADG Utilizes a fact based approach to develop
  insights, opportunities, and strategic road
  map to accomplish organizational objective
Agenda

          Identify online marketing opportunities, environment, and trends.
Identify online marketing opportunities, environment, and trends.


           Understand fundamental and new social media


           Learn key online marketing strategies


           How we measure the success
Project Approach

    Requirements              Specification                  Execution

      WHAT                      HOW                          DO IT!




  Projects should always
                              Define     Plan     Organise       Execute   Close
  be broken up into stages



                             WHAT      HOW      DO IT!
P h a s e d D e liv e r y F r a m e w o r k

• Engage - covers the initial client                 SPECIFY
engagement, including new business                   - Initiate
and / or client briefing                             - Conceptualize
                                                                                           EXECUTE
                                                     - Define                              - Initiate
                                                     - Validate                            - Produce
• Explore - requirements capture and                                     3                 - Test
definition                                           - Plan                        4       - Deploy

• Specify - creation of solution
specifications and test plans
                                          EXPLORE              2
                                                                                       5
• Execute - development and roll-out of   - Initiate
the product                               - Audit
                                          - Strategize
• Evaluate - post project review and                                           1   EVALUATE
lessons learned                                                                    - Assess performance
                                                                                   - Learn
                                                                   ENGAGE
                                                                   - Qualify
                                                                   - Pursue
                                                                   - Propose
News and Media; Own portals and PR
     Own IT portal www.itvoir.com



                     - Amongst the Top 3 IT portals with more than
                                  300% QoQ growth
                     - Latest IT News; Outreach to 800+ cities in India
                     - Top 50k ranking on Alexa, 2.5L page search on
                                  google
                     - Total registered database of 80,000 =
                               ( 30,000 Dealer database and 50,000
                                  others)
                     - 1500+ companies registered with webseek
                     - ITVoir News recognized by Google and Yahoo

                     -          Ranked #1/2 on Google/Yahoo/Alexa
                                for “Computer Vendors in India”
                     -          Front page rank if punch “Latest IT
                                news”
A Closer Look on Implementation (Portfolio)
Expertise: Social Apps
                         Customized Application Development

                         Conceptualization
                         Campaign’s Concept Development, user
                         interest, Technology type of Concept

                         Implementation
                         Designing, Development and Continuous
                         management

                         Testing and Quality Assurance

                         Technology Expertise

                         •.Net
                         •Facebook& Open Social Apps
                         • Flash
                         • Framework
                         • HTML
                         • PHP
Expertise: Portfolio
   Multimedia Designs
Expertise: Portfolio
 Mobile/Micro-site
Expertise: Portfolio
   Online Marketing/Media Buying
Expertise: Portfolio
   Online Marketing/Media Buying
Contact Information
 ADG Online Solution Pvt. Ltd.   ADG Online Solution Pvt. Ltd.
 DeepaSayal                      Kiran Sharma
 Director – Key Accounts         Asst. Manager – Internet Marketing
 deepa@adgonline.in              kiran@adgonline.in
 +91- 9711134111                 +91- 8826131713

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Digital Marketing Portfolio

  • 2. Overview • 4+ years experience in creative digital ADG Online Solutions is a services full service media • Served 100 plus clients agency that provides • A dedicated team of creative, strategic, technical and media professionals expertise in branding & • Build and execute campaigns with target to advertising, interactive cover widest market solutions, integrated • Always come up fresh and creative approach to each campaign based on research and strategy, media and experience technical solutions. • We build strategy to achieve your surpass goals
  • 3. Who Who We Served
  • 5. Expertise: Interactive & Media Strategy/Creative Online Advertising Technical Apps •Planning •Search Engine Optimization •Micro-sites •Consulting •Search Engine Marketing •Performance Analytics •Creative Design •Social Media Marketing •Database Management •Digital PR •Media Buying •Social Media Apps •Market Research •Email Marketing •Mobile Apps & Search
  • 8. ADG Approach for Increasing Search Engine Visibility Measurable Traffic Ranking Sign-ups Algorithmic Ranking Factors
  • 12. Traditional Ins titu tional Voice Au d ie nce S ocial Media Blogs C om m u nitie s
  • 13. A corporate branded Page exclusive for the Indian Consumers The focus will be on generating good discussions & let the content lead the way.
  • 17. Research and Analysis Doing Research: Your Online Location Based Presence Targeting
  • 18. Quality Score is the KEY Why?? The higher the quality Score, the lower the CPC The higher the Quality Score, the higher the position we can get with the same bid How can I get good Quality Score? Good CTR(at Least 1% also subject to performance of your competitors) Relevant landing pages
  • 20. S pons ors hips and Micros ites A ttributes : • Exclusive space on third-party site or co- branded campaign-specific site • Larger, more custom presence on high value areas • Bought: paid on weekly, monthly, quarterly basis • Measured: unique visitors.
  • 21. Ad N e tworks and M e d ia Bu ying O nline M e d ia b u ye rs h ave a com p le x e cos ys te m of m e d ia op tions to navigate . L r ep r a s a g o tl T ir - a t a s r e s h dp r y d e v r A nt o k d ew r s A c io m d l ut n o e I s m c s s s v r l p io so as g ep o e t n o e a e , e e a o t n n in l r p r y E ”sa dNe s e t r DM n w l te s
  • 22. K e y O n l i n e S t r a t #1 :g h oosse e C ie th e righ t online Broad Au d ie nce Influ e nce r S e gm e nt C o nte xtu al P o int o f P u rch as e AO L, M S N , Yah oo , e tc. C N e t, G am e s p ot, ZD N e t, e tc. C onte n t, K e yword , C ate go ry O E M, R e tail, .co m A WA RE NE S S RE S E A RC H PURC HA S E INTE NT S a d r B n e A T x A s Co t x u l d e t d : P idS a c t n a d a n r de t d : s n et a A s x A s a T er h Co t n S n ic t n n e t y d a io It r c iv o A im t d S o s r h s& n e a t e r n ae p n o s ip T x A sS o p g e t d : h p in / Bne As anr d M r S e ic o it s Co p r o S eA s m a is n it d Reach OE / e a e On in M R t il r l e T ir - a t S n ic t n h dP r y y d a io B o s W is l g / ik On in V e l e id o Ca p ig L n in m r s e m a n a d g ic o it s Impact
  • 23. #3: U s ing M u ltip le O nline K e y O n lin e S t r a t e g ie s Ad Typ e s toge th e r Challenge(s): • Drive adoption of in corporation network L a st ed o R s le s e elr • Drive traffic to resellers Media types(s): Ca p ig M r s e m a n ic o it • Campaign microsite • Search and banner ads Bne anr • Content syndication or EDM As d Result(s): • Campaign in placed four years, five S n ic t d y d ae languages Co t n net S ac er h
  • 24. A Closer Look on Implementation (Process & Framework)
  • 25. The Process ADG Utilizes a fact based approach to develop insights, opportunities, and strategic road map to accomplish organizational objective
  • 26. Agenda Identify online marketing opportunities, environment, and trends. Identify online marketing opportunities, environment, and trends. Understand fundamental and new social media Learn key online marketing strategies How we measure the success
  • 27. Project Approach Requirements Specification Execution WHAT HOW DO IT! Projects should always Define Plan Organise Execute Close be broken up into stages WHAT HOW DO IT!
  • 28. P h a s e d D e liv e r y F r a m e w o r k • Engage - covers the initial client SPECIFY engagement, including new business - Initiate and / or client briefing - Conceptualize EXECUTE - Define - Initiate - Validate - Produce • Explore - requirements capture and 3 - Test definition - Plan 4 - Deploy • Specify - creation of solution specifications and test plans EXPLORE 2 5 • Execute - development and roll-out of - Initiate the product - Audit - Strategize • Evaluate - post project review and 1 EVALUATE lessons learned - Assess performance - Learn ENGAGE - Qualify - Pursue - Propose
  • 29. News and Media; Own portals and PR Own IT portal www.itvoir.com - Amongst the Top 3 IT portals with more than 300% QoQ growth - Latest IT News; Outreach to 800+ cities in India - Top 50k ranking on Alexa, 2.5L page search on google - Total registered database of 80,000 = ( 30,000 Dealer database and 50,000 others) - 1500+ companies registered with webseek - ITVoir News recognized by Google and Yahoo - Ranked #1/2 on Google/Yahoo/Alexa for “Computer Vendors in India” - Front page rank if punch “Latest IT news”
  • 30. A Closer Look on Implementation (Portfolio)
  • 31. Expertise: Social Apps Customized Application Development Conceptualization Campaign’s Concept Development, user interest, Technology type of Concept Implementation Designing, Development and Continuous management Testing and Quality Assurance Technology Expertise •.Net •Facebook& Open Social Apps • Flash • Framework • HTML • PHP
  • 32. Expertise: Portfolio Multimedia Designs
  • 34. Expertise: Portfolio Online Marketing/Media Buying
  • 35. Expertise: Portfolio Online Marketing/Media Buying
  • 36. Contact Information ADG Online Solution Pvt. Ltd. ADG Online Solution Pvt. Ltd. DeepaSayal Kiran Sharma Director – Key Accounts Asst. Manager – Internet Marketing deepa@adgonline.in kiran@adgonline.in +91- 9711134111 +91- 8826131713

Editor's Notes

  1. Ericsson: 3GQ, edms, blue bus video Clinirx: CRO