Close-up Nollywood is a Tv programme designed for one of the UNILEVER plc products-Close up toothpaste. It is a working relationship between the film industry and a Fast Moving Consumer Good. Enjoy it and post your comment

1. Close up nollywood

2. INTRODUCTION If quantity of movies were to be considered as the yardstick to measure the success of “make believe “ industry, Hollywood and Bollywood ought have taken a bow as a sign of respect for real ingenuity of Nigerians within a very short time. The universe in the mind of the Nigerians, whether on stage or on screen, has always been captivating.

3. INTRODUCTION contd. Little wonder the whole world seen the Nigerian movie industry -popularly known as NOLLYWOOD as a money spinning after crude oil. Today, Nigerian cinematography/videography industry parades the best hands (cast & crew) from pre to post production. Subsequently, we have identified the need to showcase this galaxy of talents to the whole world, in a unique way that has never been done .

4. INTRODUCTION contd. The need to showcase the enormous works put together by Nigerian film/movie makers brings about the concept of this programme- Close up nollywood. The programme shall focus on the Nigerian movie makers across the tribe viz; actors / actresses/ behind-the-scene talents etc. It will unearth their ingenuities, professionalism, latent talent, and various life styles both on and outside movie locations.

18. TARGET AUDIENCE The primary audience is the prospective patrons of close up, Nigerian movie fans across the globe, and other casual viewers. Close up nollywood t hough is an English programme, but it would be packaged in such a way that everybody will be carried along irrespective of language diversity as would be taken care of by the on-screen translation.

19. COMMERCIAL VIABILITY Since the programme is targeted at the general audience, It would be a good avenue for UNILEVER Plc to get across to their target audience. Indeed Close up nollywood would be commercially viable as an all entertainment programme that has absolutely no target limit.

28. C COPYRIGHT RESERVED august 2008