An introduction to the thinking behind the Google+ project and it's developer platform.

1. Google+
An introduction
1

2. @adewale
www.oshineye.com/+
@ade_oshineye

4. The plug

5. Google’s mission
To organize the world’s information and make
it universally accessible and useful.
Online content Offline content
Billions of web pages Billions of items
becoming indexed
4

6. Alerts Blogger Blog Search Book Search Buzz Calendar Checkout Code
Docs & Feedburner Froogle Gmail Google Labs
Directory Earth Finance
Spreadsheets
Google Reader Groups Images Local Maps Maps for Mobile Mobile News
Pack Picasa Scholar Talk Toolbar Translate SketchUp SMS
Specialized Video Web Accelerator Web Search YouTube
Searches
5

7. Google+
The project
6

8. Google+: project

9. The room
8

10. Targeted sharing
9

11. Targeted sharing
10

12. +1 button and social recommendations

13. Hangouts

14. Let’s hangout!
You never know who might join in
13

15. Well established hierarchies are not easily
uprooted;
Closely held beliefs are not easily released;
So ritual enthralls generation after generation.
Tao Te Ching; 52 Clarity
14

16. Google+
Responsiveness and design
15

17. Design is how it works
http://www.jaygreene.com/book.html 16

18. Steve Jobs
People think it's this veneer − that the
designers are handed this box and told,
'Make it look good!' That's not what we
think design is. It's not just what it looks
like and feels like. Design is how it
works.
http://www.nytimes.com/2003/11/30/magazine/30IPOD.html 17

19. How it looks
http://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html 18

20. How it looks
http://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html 19

21. Principles
Focus
Elasticity
Effortlessness
20

22. Design + Targeted Sharing
21

23. How it works
22

24. How it works
23

25. The Way is shaped by use,
But then the shape is lost.
Do not hold fast to shapes
But let sensation flow into the world
As a river courses down to the sea.
Tao Te Ching; 52 Clarity
24

26. Google+
The developer experience
25

27. developerexperience.org
26
http://www.flickr.com/photos/adewale_oshineye/4043310805

28. What is Developer Experience?
1 Apply UX techniques to developer-facing products.
2 Focus on the out-of-box experience.
3 Use convention over configuration.
4 Design away common problems. Don’t document workarounds.
27

29. Unified APIs Console
28

30. What if developers are people too?
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31. developers.google.com
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32. developers.google.com/+
31

33. +1 button
32

34. Hangouts API
33

35. People
34

36. Activities
35

37. Client libraries for all the major languages
36

38. As observing detail is clarity,
So maintaining flexibility is strength;
Use the light but shed no light,
So that you do yourself no harm,
But embrace clarity.
Tao Te Ching; 52 Clarity
37

39. Google+
Small deliberate steps
38

40. Google+: this is just the beginning

41. Yet a tree broader than a man can embrace is born
of a tiny shoot;
A dam greater than a river can overflow starts
with a clod of earth;
A journey of a thousand miles begins at the spot
under one’s feet.
Tao Te Ching; 52 Clarity
40

42. Thank You!
Q&A
41

43. Thanks
+ http://www.alistapart.com/articles/dao/
+ developerexperience.org
+ developers.google.com