As an instructional assistant at the S.I. Newhouse school of Public Communications, I oversaw a number of team teaching and research presentations. This is an example of one of those.

1. Social Media’s role in journalism
Alexandra Montgomery (@AlexandraMontg7)
Stephanie Bouvia (@snbouvia)
Danielle Odiamar (@daniemarieodie)
Brysan Brown (@BrysanBrown)
#SM4Journalism

2. Roy Morejon, Social Media Today

3. •Nearlyhalf Americans get
some form of local news on a
mobile device
•Almost half get their news
online at least 3 times a week
•Over 50 percent of people
learned about breaking news
via SM—not official news
sites!
#SM4Journalism

4. How do journalists fit in?
•Adapt to the new shift?
•CNN 13% of all social media mentions
#SM4Journalism

5. How reporters use SM for their
stories

6. Reporters
Maureen McCann (@MaureenMcCann7)
Meteorologist from KMGH-TV Denver
Klout: 55
Catherine Hawley (@CatherineH_WFMZ)
69 News Allentown
Klout: 46
#SM4Journalism

7. @MaureenMcCann7
•“This is where people are getting their information.”
•“Ifyou engage with them on Facebook and Twitter, they
will then turn on their TV.”
•“This way we can constantly give out information.”
#SM4Journalism

10. @CatherineH_WFMZ
•“Not everyone is going to be home.”
•Promote and get people involved
•Followers can stay followers
#SM4Journalism

11. #SM4Journalism

12. •Major news
•Interact
with followers/
•Respond
•Tweet what you
couldn't fit in
•Be honest
#SM4Journalism

13. How reporters use social media to
get story ideas and sources

14. Craig Kanalley (@Ckanal)
Senior editor at The Huffington Post
•Twitterand Facebook best for finding
story ideas and sources.
Klout: 80
•“Ireally like just being able to connect
with people.”
•Socialmedia is “really invaluable to
help shape not only what coverage
we’re doing, but areas we’re missing.”
#SM4Journalism

15. @Ckanal
•Breaking news: Twitter, Tweet Deck, Facebook
•Reaches out to people using SM
•Twitter lists, hashtag tracking (#BreakingNews)
•“It’s
an easy opportunity to connect with our
readers.”

16. TrendsMap.com
•Seewhat’s trending
where
•Breaking news in specific
areas
•See what matters where
#SM4Journalism

17. How Breaking News Unfolds on
Social Media
•1. Excitement
•2. Speculation
•3. Confirmation
•4. Opinions
•5. Action
#SM4Journalism

18. @DeanPraetorius
Director of Trends & Social Media
@HuffingtonPost
Klout: 68
•"Socialmedia is the simplest way of getting a message out to
the world.”
•One group driving the dominant conversation bound to spread
worldwide
•Stories break on SM daily. Ones that spread show relevance
#SM4Journalism

19. Social Media's Role in Breaking
News Stories
• The Arab Spring -- SPREAD
• Osama Bin Laden's Death -- BROKE
• Hurricane Sandy -- COVERED

20. Social Media's Role in Arab Spring
•Common ideas, objectives more
accessible
•Made calls to action more
personal, appealing
•Accelerated pace of reporting and
the conflict
•Created global awareness
#SM4Journalism

21. How Did it Happen?
Largest demographic of SM users
is 18 to 25
•Largest population is younger
than 29
•One unified message crowded
SM feeds
•Used SM to organize and spread
info
#SM4Journalism

22. Twitter Breaks the News
•Man live Tweets the Navy Seal’s raid without realizing it
#SM4Journalism

23. Osama Bin Laden’s Death
Accelerated reaction from
White House
Enabled people affected
by 9/11 to unite through
social media
#SM4Journalism

24. Hashtags After Bin Laden’s Death
#OsamasDeath #MissionAccomplished
#OsamaIsDead #WarOnTerror
#OsamaIsGone #NeverForget
#America #September11
#AmericanPride #ObamaGotOsama
#NavySeals #USA

25. @TIME Covers Sandy With Instagram
"It was about how quickly can
we get pictures to our readers.”
- @KiraPollack
- Responsible for 13% of all the
site’s traffic that week
- Time’s Instagram account
attracted 12,000 new followers
during a 48-hour period.
- At its peak Instagram had 10
pictures up per second.
#SM4Journalism

26. Social Media Interactions
Become Newsworthy
Rebuild Staten Island
Facebook page
Facebook pages, Twitter used
to reunite people with others
and lost items
News stories covered interactions on social media
#SM4Journalism

27. Future of SM and
Breaking News
•Linebetween journalists and regular people is
thinner.
•Still
media’s job to sift through info, find truth,
evaluate and relay
•Everyjournalist must work as a social media editor,
know how to use all platforms
-- @DeanPraetorius
#SM4Journalism

28. Challenges Social Media Presents to Journalists
#SM4Journalism

29. Business Challenges News
Organizations Face Using
Social Media
Charging For Content, While Attracting Readers
•Dueto the decline in print sales and increased use of websites, several
newspapers, including the New York Times have been charging the
amount of articles they read for over a year now.
•Online publications have begun to alter their content creatively, by
targeting specific audiences and groups

30. Nick Friedell of @ESPNChiBulls on the Challenges
Journalists Face Using Social Media
Klout: 67
Syracuse Alum
•http://espn.go.com/blog/chicago/bulls
•https://twitter.com/ESPNChiBulls
#SM4Journalism

31. “The other big challenge regarding social media is the fact that it is
constant. It's really hard to keep track of everything. The news cycle is non-
stop. You've got to make sure that what you're reading is accurate. In my field,
a lot of fake accounts can pop up with bad info. You've always got to make
sure you stay on top of everything out there ... and you must make sure that it
is coming from a respected source.” - Nick Friedell
#SM4Journalism

32. Nicholas Confessore (@NickConfessore)
Political reporter for The New York Times
Klout: 73
https://twitter.com/nickconfessore
•“The essence of our guidelines is that a reporter’s social media
presence is an extension of their identity as a reporter, and should
be shaped accordingly.
#SM4Journalism

33. Your turn… ask a question!
•@Ckanal: Senior editor at The Huffington Post
•@MaureenMcCann7: Meteorologist from KMGH-TV
Denver
•@DeanPraetorius: Director of Trends & Social Media
at The Huffington Post
•@ESPNChiBulls : Nick Friedell, Chicago Bulls beat
reporter for ESPNChicago.com and ESPN 1000
#SM4Journalism