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Engaging mobile snack consumers with a "Where's TUC

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Final proposal for Kraft's TUC cracker project from Columbia College's 2010 Global Marketing in Prague class.

BusinessTechnologie
1 von 19
TUC 21g PACK Michael Balzo Julie Hubbard Adel Johnson Justin Moreno 24.6.2010
TUC’s VISION: Positioning ,[object Object]
THE BRIEF IN BRIEF ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OUR APPROACH: Be Engaging ,[object Object],[object Object],[object Object]
SOCIAL MEDIA/PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Initiative Media CZ
 
 
OUT OF HOME ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Initiative Media CZ
 
 
 
PROMOTIONAL SAMPLING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
IN-STORE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
PROMOTIONAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object]

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