SEO has changed pretty dramatically since the early days. It has changed to the point that it is getting difficult to define. This is my take on what SEO should be about.

1. WTF IS
SEO ?
Ade Lewis
@Teapot_Ade
TEAPOT CREATIVE
BrightonSEO Friday 12th April 2013

2. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

3. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Search Engine Optimisation
Optimising a website so that it
ranks at the top of search engines

4. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
SEO ?

5. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
WTF IS SEO ?

6. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
SEO is HERE TO STA

7. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Search Engine Optimisation
Optimising a website so that it
ranks at the top of search engines

8. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
BrightonSEO

9. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Search Engine Optimisation
Optimising a website so that it
ranks at the top of search engines

10. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Search Engine Optimisation
Optimising a website so that it
ranks at the top of search engines

11. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

12. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

13. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

14. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

15. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

16. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

17. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

18. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
RAY KURZWEIL

19. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

20. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

21. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

22. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

23. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

24. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Usability
Bran
D esign ding
On-page Factors Reputation
Social Me Sea rch Speed
dia Lo cal Site
Links
Trust PR
Content

25. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

26. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

27. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

28. TEAPOT CREATIVE
World
Ade Lewis - @Teapot_Ade
PEAC

29. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Back to EARTH !

30. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Usability Bran
Design ding
On-page Factors Reputation
earch
Local S Site S peed
Social Me
di a
Links
Trust
PR
Content

31. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

32. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

33. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

34. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
WHY
BOTHER ?

35. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Directory Links

36. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Article Links

37. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Shitty Links

38. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Shitty Content

39. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Shitty Content
Directory Links

40. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Shitty Content
Directory Links
Article Links

41. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Shitty Content
Directory Links
Article Links
TR E ACH
R OU
BLOGGE

42. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

43. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

44. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

45. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
WTF IS SEO ?

46. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
SEO isn’t ...
Optimising a website so that it
ranks at the top of search engines

47. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Maybe SEO is ...
Optimising a business so that it
deserves to rank at the top of
search engines

48. WTF IS
SEO ?
Ade Lewis
@Teapot_Ade
TEAPOT CREATIVE
BrightonSEO Friday 12th April 2013