VERVE - the specialist in customer advisory panels & online brand communities

1. VERVE Introduction
Putting the voice of the customer at the heart of your
business using online brand communities
www.addverve.com
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2. Customers are connecting – but are they
connecting with you?
88% of CEOs think that “getting closer to the customer” is the highest strategic
priority for their company in the next 5 years (IBM CEO survey)
More than 68 million bloggers have posted reviews and recommendations
about products and services
“Now consumers don't just consume. We spit back. We have our own printing
presses” (Jeff Jarvis, Dell Hell blog post author)
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3. Starting the dialogue through online brand
communities
Businesses connect with customers through online brand communities
Online brand communities are either public (e.g Facebook) or private and
“owned” by the company (e.g Orange Better Together)
Businesses utilise private online brand communities across multiple
touchpoints, including: customer insight, product development, marketing &
customer care to bring the company closer to the customer
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4. Developing better relationships,
delivering more efficient insight
Private online brand communities provide:
How are we doing? A platform for developing better relationships with
customers for greater customer loyalty and increased sales
How are you doing? An efficient and productive way of conducting research
(especially customer research) without huge costs
What can we do together? A way to get customers more involved with the
brand – good for co-creating new products and good for brand advocacy
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5. The building blocks for a
successful online brand community
In order to build your own online brand
community, you need:
Creation – the platform & strategy
Recruitment – your members
Management & engagement
Activities & outputs
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6. Consult a specialist
As the specialist in customer advisory panels and online brand communities, VERVE
provides all the tools and services you need to get the best out of your community
All you need to do is come along and get involved in your customer conversations!
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7. Getting started
Online communities are here to stay
It’s a leap into the unknown!
The good news is that it’s easy to get started!
You can start to see the benefit quickly and then increase the scope over time.
Brands are using them now to:
 get close to their customers
 save money on research
 measure the customer “pulse” on an on-going basis
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8. Selecting the right approach for you
.
A
common Online brand
starting communities
point
Customer Advisory
Panels
Mail / Project and Taster
opted-in
Communities
database
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9. Your 10 question checklist
1. What do you want to use the panel / community for?
2. What’s best for you - panel or community?
3. How will this look and feel?
4. How long will it last?
5. Who will you invite?
6. How many will you invite?
7. Why will people want to join?
8. How are you going to share results with the rest of your organisation?
9. How are you going to measure success?
10. What level of support will you need from Verve?
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10. Supporting you through the process
Community
. creation
Community Community
reporting recruitment
Powered by
VERVE Engine
Community
Community activities &
engagement outputs
Community
management
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11. A bit about Verve
We are the specialist in customer
advisory panels & online brand
communities – it’s all that we do
We have a deeply experienced, client-
focused cross-functional team built for
purpose
We are a specialist internationally, not a
generalist locally
We strive to innovate and be a thought
leader – your partner for the journey
We are powered by our best in class
technology platform - VERVE Engine
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12. Contact us
VERVE Partners Ltd.
Linton House
164/180 Union Street
London SE1 0LH
www.addverve.com
+44 (0) 20 7928 4314
hello@addverve.com
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