This month we see the popularity of the Lumia 520 continue to slide while the Lumia 640 shows the largest growth in market share. In addition to the usual stats we also look in detail at Canada, UK, Spain, Poland, Nigeria and India. And finally, we have uncovered a couple of new devices in our data.

1. AdDuplex Windows Phone Statistics
Report – September, 2015
September 21st, 2015
Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich

2. Windows Phone Statistics Report
This month we see the popularity of the Lumia 520 continue to slide while the Lumia 640
shows the largest growth in market share.
In addition to the usual stats we also look in detail at Canada, UK, Spain, Poland, Nigeria
and India.
And finally, we have uncovered a couple of new devices in our data.
www.adduplex.com 2
September 21st, AdDuplex

3. Data Source
This report is based on data collected from 5,313 Windows Phone apps running
AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of
September 21st, 2015 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model names
under their canonical retail model names, but it is possible that some of the rare model
name variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and Windows
Store apps and games empowering developers and publishers to promote their apps
for free by helping each other. AdDuplex was established in January 2011 in Vilnius,
Lithuania. As of September 2015, more than 10,000 apps actively use AdDuplex to
gain more visibility.

4. AdDuplex HERO Apps
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5. Windows Phone Devices Worldwide
September 21st, AdDuplex
The top six remain in the
same order but with a
notable month-on-month
drop of 1.1% for the 520 and
a 0.4% gain for the 535.
The 640 and 435 each jump
a place in the top ten with
market share increases of
0.7% and 0.3% respectively.
www.adduplex.com 5
NOKIA Lumia 520
16.1%
NOKIA Lumia 630
9.5%
MICROSOFT Lumia 535
9.4%
NOKIA Lumia 635
7.4%
NOKIA Lumia 530
5.4%
NOKIA Lumia 625
5.1%MICROSOFT Lumia 640
3.5%
NOKIA Lumia 920
3.4%
MICROSOFT Lumia 435
2.8%
NOKIA Lumia 925,
2.6%
Other
34.7%

6. Windows Phone 8 Manufacturers
September 21st, AdDuplex
Changes since last month:
NOKIA/Microsoft + 0.08%
HTC unchanged
SAMSING unchanged
HUAWEI – 0.07%
BLU is the largest of the
manufacturers that previously
made up the “Other” group
and is now catching up to
Huawei.
www.adduplex.com 6
NOKIA/Microsoft
96.89%
HTC
1.41%
SAMSUNG
0.65%
HUAWEI
0.29% BLU
0.21%
Other
0.56%

7. OS Versions – Worldwide
September 21st, AdDuplex
Windows 10 Mobile
continues to see growth and,
almost surprisingly, WP8.1
does too.
The changes this month are:
WP 7.x is down 0.7%
WP 8.0 is down 1.7%
WP 8.1 is up 0.9%
Win 10 is up 1.4%
www.adduplex.com 7
Windows Phone 8.1
79.0%
Windows Phone 8.0
10.1%
Windows Phone 7.x
6.1%
Windows 10 Mobile
4.7%

8. Windows Phone Devices – US
September 21st, AdDuplex
The 640 continues to gain in
popularity. This month it’s
increased in market share by
a further 2.4%. That’s almost
the same as saying one in
every forty people using a
Windows Phone in the US
has a 640 they bought within
the last month.
The other larger changes
are:
635 down 0.5%
521 down 1.2%
530 down 0.9%
“Other” up 1.2%
www.adduplex.com 8
NOKIA Lumia 635
30.9%
MICROSOFT Lumia 640
11.2%
NOKIA Lumia 521
7.4%
NOKIA Lumia 630
4.9%NOKIA Lumia 520
4.7%
NOKIA Lumia 920
4.0%
NOKIA Lumia 530
3.8%
NOKIA Lumia 928
3.1%
NOKIA Lumia 1020
3.0%
NOKIA Lumia 1520
3.0% Other
24.1%

9. Windows Phone 8.x Operators – US
September 21st, AdDuplex
The U.S. Operator share
continues to see changes but
only in percentage points this
month. The order is the same
as last month.
Here’s how the changes
break down.
AT&T are up 2.1%
cricket are down 1.2%
T-Mobile are down 0.5%
Verizon are up 0.8%
MetroPCS are down 0.6%
Boost Mobile are down 0.6%
Other are down 0.2%
www.adduplex.com 9
AT&T
33.4%
cricket
17.7%
T-Mobile
14.7%
Verizon
12.4%
MetroPCS
7.5%
Boost Mobile
4.9%
Other
9.3%

10. Windows Phone Devices – Canada
September 21st, AdDuplex
Ten months since we last
looked at Canada and, as
you would rightly expect, lots
has changed.
635 up 7.3% (was in 2nd)
830 up 8.9% (was 9th)
520 down 6.7% (was 1st)
1020 down 1.8% (was 5th)
920 down 2.3% (was 4th)
ATIV S down 3.9% (was 3rd)
625 down 3.5% (still 7th)
710 down 3.2% (still 8th)
Other is up 6.5%
www.adduplex.com 10
NOKIA Lumia 635
17.7%
NOKIA Lumia 830,
12.4%
NOKIA Lumia 520
8.9%
NOKIA Lumia 1020
8.2%
NOKIA Lumia 920
7.8%
SAMSUNG ATIV S
6.4%
NOKIA Lumia 625
4.6%
NOKIA Lumia 710
3.3%
MICROSOFT Lumia 435
3.2%
MICROSOFT Lumia 535
3.0%
Other
24.4%

11. Windows Phone Devices – UK
September 21st, AdDuplex
In the last two months, the
920 and 1020 have slipped
from the top ten to be
replaced by the 435 and 640.
The biggest changes are:
520 down 2.3%
630 down 1.0%
535 up 2.1%
530 down 1.2%
www.adduplex.com 11
NOKIA Lumia 635
14.6%
NOKIA Lumia 520,
11.5%
NOKIA Lumia 630
10.0%
MICROSOFT Lumia 535
9.3%
NOKIA Lumia 625
6.2%NOKIA Lumia 930
6.0%
MICROSOFT Lumia 435
5.0%
NOKIA Lumia 735
4.9%
NOKIA Lumia 530
4.9%
MICROSOFT Lumia 640
4.4%
Other
23.1%

12. Windows Phone Devices – Spain
September 21st, AdDuplex
Just one new entry in the top
ten since July. The 640
replaces the 710.
The 520 is down 2.1%
The 625 is down 1.1%
The 925 is up 0.6%
The 435 is up 0.6%
www.adduplex.com 12
NOKIA Lumia 520
23.1%
NOKIA Lumia 635
18.4%
NOKIA Lumia 530
8.3%
NOKIA Lumia 625
6.2%
NOKIA Lumia 925
4.7%
MICROSOFT Lumia 435
4.5%
NOKIA Lumia 630
4.4%
MICROSOFT Lumia 535
4.2%
NOKIA Lumia 920
2.9%
MICROSOFT Lumia 640
2.7% Other
20.7%

13. Windows Phone Devices – Poland
September 21st, AdDuplex
Since we last looked at
Poland in April, the 535 has
taken over form the 520 as
the most popular device after
gaining another 2.4%.
Other big changes are:
520 down 2.6%
640 up 4.8%
630 down 1.1%
The 930 and 532 enter the
top ten to replace the 610
and 1320.
www.adduplex.com 13
MICROSOFT Lumia 535
12.3%
NOKIA Lumia 520
9.9%
MICROSOFT Lumia 640
8.5%
NOKIA Lumia 735
8.4%
NOKIA Lumia 625
7.8%
NOKIA Lumia 630
6.7%
NOKIA Lumia 635
6.4%
NOKIA Lumia 920
4.8%
NOKIA Lumia 930
3.0%
MICROSOFT Lumia 532
2.9%
Other
29.5%

14. Windows Phone Devices – Nigeria
September 21st, AdDuplex
We last looked in detail at
Nigeria in August last year.
It’s not surprising therefore
that six of the top ten have
changed.
Of those that are still there:
520 is down 13.4% (was 1st)
630 is up 1.0% (was 6th)
625 is down 1.9% (still 4th)
920 is down 4.4% (was 2nd)
“Other” is up 8.6%
www.adduplex.com 14
MICROSOFT Lumia 535
20.3%
NOKIA Lumia 520
11.9%
NOKIA Lumia 630
6.3%
NOKIA Lumia 625
6.0%
MICROSOFT Lumia 540
5.1%
NOKIA Lumia 822
4.9%
NOKIA Lumia 530
3.9%
NOKIA Lumia 920
3.7%
MICROSOFT Lumia 430
3.3%
NOKIA Lumia 730
3.2%
Other
31.3%

15. Windows Phone Devices – India
September 21st, AdDuplex
In the last month the only
positional change is a
swapping of the 540 and 625.
The biggest changes are:
The 520 is down 0.5%
The 540 is up 0.7%
The 640 XL is up 0.6%
“Other” is down 1.3%
www.adduplex.com 15
MICROSOFT Lumia 535
20.3%
NOKIA Lumia 520,
15.9%
NOKIA Lumia 730
8.4%
NOKIA Lumia 630
6.6%
MICROSOFT Lumia 540
5.8%
NOKIA Lumia 625
5.4%
NOKIA Lumia 720
4.5%
MICROSOFT Lumia 640 XL
4.0%
NOKIA Lumia 525
3.3%
NOKIA Lumia 530
3.0% Other
22.9%

16. Unreleased devices
We continue to see the two flagships, supposedly coming out as Lumia 950 and 950 XL
after the October 6th event. No surprises here.
We have also seen upcoming Lumias with RM-1127/28/29 model numbers and 4.7” 720p
screen. According to rumors this must be the upcoming Lumia 550. These were seen widely
which probably means a likely announcement at the same event.
The more interesting find is another Lumia with RM-1150/52/54/56 model number. It has a
720p 5” screen. With a screen like this it is unlikely that this is a rumored Lumia 850, more
like a 750. This one is also showing up in quite a few places. We’ve seen it in Finland, UK,
US, China and India. Having said that, it is not as widespread as the ones above so it’s
unclear if this one is coming out on the same date.
And finally, we’ve heard about Windows 10 being tested on Xiaomi MI4 and we have data to
confirm it. The interesting bit here is that all of the entries we’ve seen have manufacturer set
as XIAOMITEST, meaning that it is what it is – a test device that is not close to release. Our
data shows that it is a 1080p 4.9” device while the Android version is 5”. But since it’s a test
device, it is very possible that the data it reports is not 100% accurate. So refer to the screen
size difference with caution.
www.adduplex.com 16
September 21st, AdDuplex

17. www.adduplex.com 17
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