In this February report we take a look at the most popular Windows phones worldwide as well as in several key markets. We also cover the newest unreleased phones expected to be announce at the Mobile World Congress 2015 in Barcelona.

1. AdDuplex Windows Phone Statistics
Report – February, 2015
February 19th, 2015
Compiled by Lijana Juozaitytė, Matt Lacey and Alan Mendelevich

2. Windows Phone Statistics Report
In the month where AdDuplex introduced support for interstitial ads, the global trend has
seen tremendous growth of the Lumia 530 and the Lumia 635. Also of note is the first Lumia
made by Microsoft, the 535, entering the global top 10.
We also look in detail at Mexico, UK, Spain and India.
And finally we cover the new phones you can expect to be announced at Mobile World
Congress.
www.adduplex.com 2
February 19th, AdDuplex

3. Data Source
This report is based on data collected from 5,090 Windows Phone apps running
AdDuplex SDK v.2. The raw data analyzed was collected over the day of February
19th, 2015 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model names
under their canonical retail model names, but it is possible that some of the rare model
name variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and Windows
Store apps empowering developers and publishers to promote their apps for free by
helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As
of February 2015, more than 10,000 apps actively use AdDuplex to gain more visibility.

4. www.adduplex.com 4
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5. Windows Phone Devices Worldwide
February 19th, AdDuplex
The top 10 are all still
Lumia’s but this is the first
time we see Microsoft’s
name as the manufacturer, of
the 535.
The 530 and 635 have also
leapfrogged the 920 showing
strong growth of the newer
lower spec devices.
www.adduplex.com 5
NOKIA Lumia 520
23.2%
NOKIA Lumia 630
9.7%
NOKIA Lumia 625
7.1%
NOKIA Lumia 530
5.1%
NOKIA Lumia 635
4.8%NOKIA Lumia 920
4.7%
NOKIA Lumia 620
3.5%
NOKIA Lumia 925
3.4%
NOKIA Lumia 720
3.1%
MICROSOFT
Lumia 535, 3.1%
Other
32.3%

6. Windows Phone 8 Manufacturers
February 19th, AdDuplex
The Microsoft/Nokia
manufacturer powerhouse
continues to increase in
market share.
Meanwhile HTC, Samsung
and Huawei all lost share.
The combined share of new
OEMs is growing slowly but
steadily.
www.adduplex.com 6
Microsoft/NOKIA
96.00%
HTC
2.28%
SAMSUNG
0.90%
HUAWEI
0.47%
Other
0.35%

7. OS Versions – Worldwide
February 19th, AdDuplex
The share of Windows Phone
8.1 continues to grow and at
an increasing pace.
WP 8.0 and 7.x are both
down and at percentages
that suggest the growth of
8.1 is almost entirely from
new devices and not devices
being upgraded from 8.0.
www.adduplex.com 7
Windows Phone 8.1
67.7%
Windows Phone 8
21.3%
Windows Phone 7.x
10.8%
Windows 10
0.2%

8. Windows Phone Devices – US
February 19th, AdDuplex
The Lumia 635 has had the
most growth with a 4.9% gain
in market share in this past
month.
The 530 has shown the next
highest growth by increasing
1.6% and overtaken the 920
to become the fifth most
popular device.
The combined share of
lower-end 8.1 generation
devices (635, 630, 530) is
now higher than that of their
8.0 gen siblings (520, 521),
which is a good sign.
Down at the bottom of the list
the 1520 has pushed the
HTC 8X out of tenth place.
www.adduplex.com 8
NOKIA Lumia 521
17.3%
NOKIA Lumia 635
17.2%
NOKIA Lumia 520
10.5%
NOKIA Lumia 630
9.0%
NOKIA Lumia 530
6.1%
NOKIA Lumia 920
5.2%
NOKIA Lumia 822
3.9%
NOKIA Lumia 928
3.8%
NOKIA Lumia 1020
3.4%
NOKIA Lumia 1520
3.0%
Other
20.7%

9. Windows Phone 8.x Operators – US
February 19th, AdDuplex
Cricket and T-Mobile
continue the dance they’ve
been doing for the last five
months. This month it’s
cricket’s turn to take second
place.
Aside from this things are
largely unchanged.
www.adduplex.com 9
AT&T
31.4%
cricket
20.9%
T-Mobile
18.8%
Verizon
13.9%
MetroPCS
5.0%
Family Mobile
3.8%
Other
6.2%

10. Windows Phone Devices – Mexico
February 19th, AdDuplex
With devices running 7.X
making up more than 1 in 4
devices still in use in Mexico
it’s an outlier at more than
twice the global average.
The only real change since
we last looked at Mexico, in
October, is the Lumia 530
which has come from
nowhere to take 8.3% of the
market.
www.adduplex.com 10
NOKIA Lumia 520
34.0%
NOKIA Lumia 710
10.3%
NOKIA Lumia 530
8.3%NOKIA Lumia 625
8.0%
NOKIA Lumia 505
7.5%
NOKIA Lumia 630
6.8%
NOKIA Lumia 610
6.1%
NOKIA Lumia 720
2.8%
NOKIA Lumia 635
2.1%
NOKIA Lumia 800
2.0%
Other
12.1%

11. Windows Phone Devices – UK
February 19th, AdDuplex
Continued growth of the 630
and 635 now mean that if
considered together would be
the most popular device in
the market. As the difference
between the two is that the
635 also has an LTE/4G
radio grouping them together
isn’t an unreasonable
consideration.
The Lumia 800 has also
slipped from the top 10
meaning all that remain are
now running 8.0 or 8.1.
www.adduplex.com 11
NOKIA Lumia 520
20.1%
NOKIA Lumia 635
12.2%
NOKIA Lumia 630
12.2%
NOKIA Lumia 625
8.1%
NOKIA Lumia 530
7.8%
NOKIA Lumia 1020
4.8%
NOKIA Lumia 920
4.4%
NOKIA Lumia 930
4.3%
NOKIA Lumia 925
3.7%
NOKIA Lumia 735
3.4% Other
18.9%

12. Windows Phone Devices – Spain
February 19th, AdDuplex
With the 520 showing a drop
and the 635 now having an
almost 15% market share
and the 530 now with a 8.6%
share we see the global trend
of strong sales in the lower
price devices reflected in
Spain.
www.adduplex.com 12
NOKIA Lumia 520
34.5%
NOKIA Lumia 635
14.7%
NOKIA Lumia 530
8.6%
NOKIA Lumia 625
8.3%
NOKIA Lumia 925
5.0%
NOKIA Lumia 630
4.0%
NOKIA Lumia 710
3.7%
NOKIA Lumia 920
3.3%
NOKIA Lumia 1320
2.0%
NOKIA Lumia 610
1.9%
Other
14.0%

13. Windows Phone Devices – India
February 19th, AdDuplex
Last month we remarked on
the Microsoft 535 gaining 5%
share in a month. This month
it’s gained a further 5.9%.
This growth has come
primarily at the expense of
the “other” group and the
520, although it still maintains
more than a quarter of the
market.
www.adduplex.com 13
NOKIA Lumia 520
25.2%
MICROSOFT
Lumia 535, 15.0%
NOKIA Lumia 625
7.0%
NOKIA Lumia 630
6.9%
NOKIA Lumia 720
6.9%
NOKIA Lumia 730
6.6%
NOKIA Lumia 525
4.5%
NOKIA Lumia 620
4.2%
NOKIA Lumia 530
4.2%
NOKIA Lumia 1320
3.1% Other
16.4%

14. www.adduplex.com 14
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15. Unreleased phones
February 19th, AdDuplex
Mobile World Congress is just around the corner and there’s a lot of speculation of what
phones Microsoft may announce or launch there. Here’s what we see in our stats:
• Microsoft/Nokia RM-1031 - 480x800, 4". Seen all over the place so must be close to
launch. Interestingly searching for this model number online returns matches for Nokia XL
(short-lived Android phone)
• Microsoft/Nokia RM-1062, 63 (AT&T), 64, 65, 66, 67 - 720x1280, 5.7". We've covered
these before, but now we see quite a lot of them (including one version on AT&T in US).
So that would probably be another MWC announcement.
• Microsoft/Nokia RM-1072, 73 (AT&T), 74, 75, 76, 77 - 720x1280, 5". Another phone
we've covered before and again seen all over the place. Expect soon.
• Microsoft RM-1109, RM-1113 - 720x1280, 5". Just a few sightings in Brazil (1109) and in
Asia (1113). Could be the same phone as RM-1072 or a specialized variant of it.
• Microsoft/Nokia RM-1099 - 480x800, 4“
Unfortunately we haven’t seen anything new from either HTC, Samsung or LG, so we
shouldn’t expect any new Windows Phones from them in the MWC timeframe.
www.adduplex.com 15

16. Meet AdDuplex at Mobile World Congress
#MWC15
www.adduplex.com 16
AdDuplex team is looking forward to meet
every Windows Phone, Windows app or
game developer just to share ideas or
discuss the best practices to grow your
apps on Microsoft platforms. We are also
happy to meet our peers in the app
industry.
Schedule a meeting to discuss the ways
you can grow and monetize your WP apps
– drop us a line at
dominykas@adduplex.com.
See you in Barcelona!

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