There isn’t that much happening in the Windows phone world in terms of new devices. So this month we decided to take a look at the data from a couple of different angles. Additionally, we decided not to cover specific markets in this edition. However, it is time to review what’s going on with the desktop side of Windows 10 hardware.

1. AdDuplex Windows Device Statistics
Report – June, 2016
June 21st, 2016
Compiled by Lijana Juozaityte and Alan Mendelevich

2. Windows Device Statistics Report
There isn’t that much happening in the Windows phone world in terms of new devices. So
this month we decided to take a look at the data from a couple of different angles.
Additionally, we decided not to cover specific markets in this edition. However, it is time to
review what’s going on with the desktop side of Windows 10 hardware.
www.adduplex.com 2
June 21st, AdDuplex

3. Data Source
This report is based on data collected from around 5,000 Windows apps running
AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of
June 21st, 2016 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported model names under
their canonical retail model names, but it is possible that some of the rare model name
variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows apps and games
empowering developers and publishers to promote their apps for free by helping each
other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of June
2016, more than 10,000 apps actively use AdDuplex to gain more visibility.

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5. Windows Phone Devices Worldwide
June 21st, AdDuplex
Lumia 535 is back on top of
the worldwide chart after a
month of slipping back to
second.
Lumia 640 has gained 0.4%,
but not enough to pass its
predecessor at number 3.
Other than that the global list
looks pretty much identically
to what we’ve seen last
month.
www.adduplex.com 5
MICROSOFT Lumia 535
12.1%
NOKIA Lumia 520
11.8%
NOKIA Lumia 630
8.9%
MICROSOFT Lumia 640
8.5%
NOKIA Lumia 635
6.7%
NOKIA Lumia 530
4.7%
MICROSOFT Lumia 435
4.6%
MICROSOFT Lumia 640 XL
4.2%
NOKIA Lumia 625
3.8%
NOKIA Lumia 920
2.5%
Other
32.1%

6. Windows Phone Manufacturers
June 21st, AdDuplex
Not surprisingly not much has
changed in the manufacturer
chart either. Minor changes
here and there.
One notable change is BLU
surpassing Huawei, but the
margin is pretty slim.
www.adduplex.com 6
NOKIA/Microsoft
97.00%
HTC
1.02%
SAMSUNG
0.60%
BLU
0.30% Huawei
0.29%
Other
0.79%

7. OS Versions – Worldwide
June 21st, AdDuplex
Windows 10 has gained only
0.5% of the OS market share
in the last month.
This tells us that almost
everyone who actively
wanted to upgrade their older
phone already did so. And,
since it doesn’t look like
Microsoft is planning to push
the update on mobile the
same way they did on the
desktop, it’s hard to expect
the status quo to change in
the coming months.
www.adduplex.com 7
Windows Phone 8.1
78.8%
Windows 10 Mobile
10.9%
Windows Phone 8.0
7.4%
Windows Phone 7.x
2.9%

8. Windows 10 Mobile Devices Worldwide
June 21st, AdDuplex
Let’s take a look at phones
running Windows 10 Mobile.
As you can see the top 2
spots are occupied by
upgraded Windows Phone
8.1 devices. The first “native”
Windows 10 is Lumia 550 at
#3, with Lumia 950 at #5, 650
at #7 and 950 XL at #9.
There are 3x as many Lumia
550s in the wild as there are
950 XLs.
www.adduplex.com 8
MICROSOFT Lumia 535
13.4%
MICROSOFT Lumia 640
11.9%
MICROSOFT Lumia 550
11.2%
MICROSOFT Lumia 640 XL
10.8%
MICROSOFT Lumia 950
6.1%
NOKIA Lumia 930
6.1%
MICROSOFT Lumia 650
4.3%
NOKIA Lumia 730
4.3%
MICROSOFT Lumia 950 XL
3.6%
NOKIA Lumia 830
3.4%
Other
24.8%

9. Windows 10 Mobile Manufacturers
June 21st, AdDuplex
When it comes to Windows 10
Mobile Microsoft dominates
the manufacturer chart even
more.
The only other manufacturer
to cross 0.5% mark is Alcatel.
Note: this chart includes both
“native” Windows 10 phones
as well as upgrades.
www.adduplex.com 9
NOKIA/Microsoft
98.74%
ALCATELONETOUCH
0.51%
HTC 0.19%
BLU
0.15% Other
0.41%

10. Windows 10 Desktop Manufacturers
June 21st, AdDuplex
Let’s take a look at what’s
happening on the
desktop/tablet side.
HP is leading the charge in
the number of PCs running
Windows 10. And the lead is
pretty impressive – more than
10% more HPs than Dells.
Lenovo is third, followed by
Asus and Acer with almost
equal shares.
Microsoft may have all the
mindshare with Surface Pro
and Surface Book, but it’s only
seventh in terms of usage.
www.adduplex.com 10
Hewlett-Packard
22.51%
Dell Inc.
12.42%
LENOVO
11.05%
ASUS
10.66%
Acer
10.26%
TOSHIBA
5.87%
Microsoft
3.03%
Samsung
2.24%
Sony
1.56%
MSI
1.24%
Other
19.17%

11. Windows 10 on Surfaces
June 21st, AdDuplex
Finally, let’s take a look at
Surface devices running
Windows 10.
Despite not being “native” to
Windows 10, Surface Pro 3 is
leading the charge with its
younger sibling pretty close
in the second spot.
Looking at the latest
generation of Surfaces, we
are quite surprised with Pro 4
outnumbering Surface Book
almost 9-to-1. This is in part
due to more limited
worldwide availability of the
Surface Book, but it looks like
it couldn’t be just that.
www.adduplex.com 11
Surface Pro 3
33.3%
Surface Pro 4
30.9%
Surface 3
21.5%
Surface Pro
6.9%
Surface Pro 2
3.9%
Surface Book
3.6%

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