2. Addison Whitney Background
Addison Whitney is global brand consultancy specializing in verbal
branding, visual branding, and brand strategy consulting. Founded in
1991, th experts at Addi
the t t Addison Whitney have over 17 years of experience
Whit h f i
creating and developing some of the world’s leading brands. Our client-
driven approach is proven and our process is tailored to meet the unique
needs of each project.
project
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3. Addison Whitney Capabilities
Brand Strategy Analysis & Development
Brand Architecture & Nomenclature Strategy Consulting
Brand Positioning & Key Messaging
Brand Assessment
B dA t
Verbal Branding
Creative Name & Tagline Development
g
Global Legal Prescreening
Global Linguistic Evaluation
Global Name Validation Research
Visual Branding
Corporate & Product Logo Design
Visual Brand Hierarchy
Stationery & C ll
Si Collateral S
l Systems
Package Design
Global Brand Standards Programs
Website Design
g
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5. Verbal Branding
Pfizer Kraft
PocketPaks® Cakesters®
Procter & Gamble Cadillac
UnderJams® Escalade®
Campbell's Microsoft
Soup at Hand® Outlook ®
Wachovia Motorola
way2save ® MOTOTRBO ®
New York San Francisco Munich Charlotte Tokyo (coming soon)
9. To learn more about Addison Whitney
New York San Francisco Munich Charlotte Tokyo (coming soon)
10. Contact Us
To arrange a time to discuss your
upcoming branding initiatives contact:
Scott F k b
S tt Frankenburg
Senior Consultant, Addison Whitney
11006 Rushmore Drive Suite 350
Charlotte, NC 28277 USA
,
Tel. (704) 347-5700 ext. 246
sfrankenburg@addisonwhitney.com
www.addisonwhitney.com
www.brandsalsa.com
www brandsalsa com
New York San Francisco Munich Charlotte Tokyo (coming soon)
