With increasing age, it is difficult for the body to optimally absorb the required nutrients from food. Furthermore, loss of appetite is also a common problem among the geriatric population. Elderly people tend to suffer from vitamin D deficiency as they have low exposure to sunlight. Therefore, there is growing the dependence on vitamin D supplements among the geriatric population, especially in Asia. According to the Government of Alberta, people over 60 years of age accounted for 44% of the supplement consumption in Japan in 2011. Moreover, increasing healthcare costs are influencing consumers to shift to supplement products, including vitamin supplements. According to the European Federation of Pharmaceutical Industries and Associations (EFPIA) and Japan Pharmaceutical Manufacturers Association JPMA, expenditure on R&D in Europe increased from USD 37,030.6 million in 2011 to USD 38,055.6 million in 2012. In the U.S., this expenditure increased from USD 36,374 million in 2011 to USD 36,810 million in 2012.

1. Vitamin Supplements Market - Global Study on Vitamin Supplements :
Vitamin D Segment to Witness Highest Growth by 2020
Persistence Market Research
Global Vitamin Supplements Market Will
Reach US$59.6 Billion by 2020: Persistence
Market Research
Persistence Market Research 1

2. Vitamin Supplements Market - Global Study on Vitamin Supplements :
Vitamin D Segment to Witness Highest Growth by 2020
Persistence Market Research Released New Market Report “Global Market Study on Vitamin
Supplements: Vitamin D Segment to Witness Highest Growth by 2020”, the global
vitamin supplements market was valued at USD 37.4 billion in 2013 and is expected to
expand at a CAGR of 6.8% from 2014 to 2020, to reach USD 59.6 billion in 2020.
Browse the full Global Market Study on Vitamin Supplements: Vitamin D Segment to Witness
Highest Growth by 2020 report at http://www.persistencemarketresearch.com/market-
research/vitamins-supplements-market.asp
With increasing age, it is difficult for the body to optimally absorb the required nutrients from
food. Furthermore, loss of appetite is also a common problem among the geriatric population.
Elderly people tend to suffer from vitamin D deficiency as they have low exposure to sunlight.
Therefore, there is growing the dependence on vitamin D supplements among the geriatric
population, especially in Asia. According to the Government of Alberta, people over 60 years of
age accounted for 44% of the supplement consumption in Japan in 2011. Moreover, increasing
healthcare costs are influencing consumers to shift to supplement products, including vitamin
supplements. According to the European Federation of Pharmaceutical Industries and
Associations (EFPIA) and Japan Pharmaceutical Manufacturers Association JPMA, expenditure on
R&D in Europe increased from USD 37,030.6 million in 2011 to USD 38,055.6 million in 2012. In
the U.S., this expenditure increased from USD 36,374 million in 2011 to USD 36,810 million in
2012.
Asia-Pacific is the largest market for vitamin supplements products. Increasing geriatric
population is driving the vitamin supplements market in the region. Increasing consumer
awareness about health and wellbeing coupled with rising healthcare costs are propelling the
vitamin supplements market in North America. High incidence of chronic diseases is one of the
factors boosting the market in Europe.
In this report, the vitamin supplements market is segmented by product type (multivitamin,
vitamin B, vitamin C, vitamin D, and others), end user (adult women, adult men, senior
citizens, and others), and application (food and beverage, pharmaceutical, personal care, and
others). The segmentation is in terms of value (USD billion) and region (North America, Europe,
Asia-Pacific and Rest of the World).
The global vitamin supplements market grew from USD 31.0 billion in 2010 to USD 37.4 billion
in 2013 at a CAGR of 6.4%. Among regions, the Asia-Pacific vitamin supplements market (the
largest market in 2013) stood at USD 11.5 billion in 2013, expanding at a CAGR of 6.0% from
2010 to 2013.
The global vitamin supplements market is highly competitive with numerous multinationals
operating in the market. BASF SE sells its products in over 200 countries and leads the market
Persistence Market Research 2

3. Vitamin Supplements Market - Global Study on Vitamin Supplements :
Vitamin D Segment to Witness Highest Growth by 2020
with revenue of USD 95,300.0 million in 2013. Other major players operating in the global
vitamin supplements market are NBTY, Inc., Glanbia plc, Reckitt Benckiser Group plc, Archer
Daniels Midland Company (ADM), E.I. du Pont de Nemours and Company (DuPont), Koninklijke
DSM N.V. (DSM), Integrated BioPharma, Inc., Bayer AG, Pharmavite, LLC, Nutraceutical
Corporation, and Herbalife International, Inc. (Herbalife).
Vitamin Supplements Market, by Product
• Multivitamins
• Vitamin B
• Vitamin C
• Vitamin D
• Others
Vitamin Supplements Market, by End User
• Adult women
• Adult men
• Senior citizens
• Others
Vitamin Supplements Market, by Application
• Food and beverage
• Pharmaceutical
• Personal care
• Others
Vitamin Supplements Market, by Region
• North America
• Europe
• Asia Pacific
• Rest of the World
Persistence Market Research 3

4. Vitamin Supplements Market - Global Study on Vitamin Supplements :
Vitamin D Segment to Witness Highest Growth by 2020
Market History:
Increasing consumer awareness about wellbeing and preventive healthcare are major factors driving the
consumption of vitamin supplement products. With age, it becomes difficult for the body to optimally
absorb the required nutrients from food. Furthermore, loss of appetite is also a common problem among
the geriatric population. Elderly people tend to suffer from vitamin D deficiency as they have low exposure
to sunlight. Therefore, there is growing a dependence on vitamin D supplements among the geriatric
population, especially in Asia. According to the Government of Alberta, people over 60 years of age
accounted for 44% of the supplement consumption in Japan in 2011. Moreover, increasing incidence of
various lifestyle diseases such as night blindness, osteomalacia, digestive disorders, and other vitamin
deficiency diseases, along with hectic lifestyles of people are expected to propel the growth of the global
vitamin supplements market.
Asia Pacific was the largest market for vitamin supplements in 2013, accounting for 30.7% of the global
market share. It was followed by Europe and North America with market shares of 27.4% and 24.8%
respectively. From 2014 to 2020, in terms of value, the Asia Pacific vitamin supplements market is
expected to expand at a CAGR 6.1%, owing to increasing demand from countries such as India and
China. Increasing elderly population is also expected to propel the growth of the market in the region.
Market shares of North America and Europe are expected to decrease to 22.7% and 26.2% respectively
by 2020.
The vitamin supplements market is segmented by product type (multivitamin, vitamin B, vitamin C, vitamin
D, and others), end user (adult women, adult men, senior citizens, and others), and application (food and
beverage, pharmaceutical, personal care, and others). The multivitamin products segment stood at USD
18.3 billion in 2013 and is expected to reach USD 27.7 billion by 2020 at a CAGR of 6.1% from 2014 to
2020. However, vitamin D is expected to witness highest CAGR growth of 15.4% during the same period.
The global vitamin supplements market is highly competitive, with numerous multinationals operating in
the market. Also, there are few regional players operating in the vitamin supplements market. BASF SE
sells its products in over 200 countries and leads the market with revenue of USD 95,300.0 million in
2013. Other major players operating in the global vitamin supplements market are NBTY, Inc., Glanbia
plc, Reckitt Benckiser Group plc, Archer Daniels Midland Company (ADM), E.I. du Pont de Nemours and
Company (DuPont), Koninklijke DSM N.V. (DSM), Integrated BioPharma, Inc., Bayer AG, Pharmavite
LLC, Nutraceutical Corporation, and Herbalife International, Inc. (Herbalife).
Persistence Market Research 4

5. Vitamin Supplements Market - Global Study on Vitamin Supplements :
Vitamin D Segment to Witness Highest Growth by 2020
Table of Content
Chapter 1 Preface
1.1 Report Description
1.1.1 Segments covered in the report
1.2 Research Methodology
Chapter 2 Market Synopsis
Chapter 3 Porter’s Five Forces Analysis
3.1 Bargaining Power of Suppliers
3.2 Bargaining Power of Buyers
3.3 Threat of New Entrants
3.4 Threat of Substitutes
3.5 Intensity of Rivalry
Chapter 4 Market Overview
4.1 Introduction
4.2 Market Drivers
4.2.1 Rising healthcare cost
4.2.2 Increasing use of vitamin in the form of gummies by children
4.2.3 Increasing demand for vitamin supplements from the geriatric population
4.2.4 Increasing consumer awareness about vitamin supplements
4.2.5 Impact analysis of growth drivers
4.3 Market Restraints
4.3.1 Changing regulatory scenario
4.3.2 Negative publicity about vitamin supplements
4.3.3 Impact analysis of market restraints
4.4 Opportunity
4.4.1 Increasingly urban population, especially in the Asian region
Persistence Market Research 5

6. Vitamin Supplements Market - Global Study on Vitamin Supplements :
Vitamin D Segment to Witness Highest Growth by 2020
Chapter 5 Market Size and Forecast by Product
5.1 Multivitamins
5.2 Vitamin B
5.3 Vitamin C
5.4 Vitamin D
Chapter 6 Market Size and Forecast by End Users
6.1 Adult women
6.2 Adult men
6.3 Senior citizens
Chapter 7 Market Size and Forecast by Application
7.1 Food & beverage
7.2 Pharmaceutical
7.3 Personal care
Chapter 8 Market Size and Forecast by Geography
8.1 North America
8.2 Europe
8.3 Asia Pacific
8.4 Rest of the World (RoW)
Chapter 9 Competitive Scenario
9.1 Competitive Positioning of Global Vitamin Supplements Market, by Region, 2013
9.2 Revenue and CAGR Growth of Global Vitamin Supplements Market, by Product, 2013
Chapter 10 Company Profiles
10.1 NBTY, Inc.
10.1.1 Company overview
10.1.2 Products and services
10.1.3 Financial performance
10.1.4 Recent developments
Persistence Market Research 6

7. Vitamin Supplements Market - Global Study on Vitamin Supplements :
Vitamin D Segment to Witness Highest Growth by 2020
10.2 Glanbia Plc
10.2.1 Company overview
10.2.2 Products and services
10.2.3 Financial performance
10.2.4 Recent development
10.3 Reckitt Benckiser Group Plc
10.3.1 Company overview
10.3.2 Products and services
10.3.3 Financial performance
10.3.4 Recent development
10.4 Archer Daniels Midland Company
10.4.1 Company overview
10.4.2 Products and services
10.4.3 Financial performance
10.4.4 Recent developments
10.5 E. I. du Pont de Nemours and Company
10.5.1 Company overview
10.5.2 Products and services
10.5.3 Financial performance
10.5.4 Recent development
10.6 Koninklijke DSM N.V.
10.6.1 Company overview
10.6.2 Products and services
10.6.3 Financial performance
10.6.4 Recent developments
10.7 BASF SE
10.7.1 Company overview
10.7.2 Products and services
10.7.3 Financial performance
10.7.4 Recent developments
10.8 Integrated BioPharma, Inc.
10.8.1 Company overview
Persistence Market Research 7

8. Vitamin Supplements Market - Global Study on Vitamin Supplements :
Vitamin D Segment to Witness Highest Growth by 2020
10.8.2 Products and services
10.8.3 Financial performance
10.8.4 Recent developments
10.9 Bayer AG
10.9.1 Company overview
10.9.2 Products and services
10.9.3 Financial performance
10.9.4 Recent development
10.10 Pharmavite, LLC
10.10.1 Company overview
10.10.2 Products and services
10.10.3 Financial performance
10.10.4 Recent development
10.11 Nutraceutical International Corporation
10.11.1 Company overview
10.11.2 Products and services
10.11.3 Financial performance
10.11.4 Recent developments
10.12 Herbalife, Ltd.
10.12.1 Company overview
10.12.2 Products and services
10.12.3 Financial performance
10.12.4 Recent developments
List of Tables
TABLE 1 Global vitamin supplements market snapshot, by value, 2014 & 2020
TABLE 2 Vitamin types and their benefits
TABLE 3 Drivers for vitamin supplements market: Impact analysis
TABLE 4 Restraints for vitamin supplements market: Impact analysis
TABLE 5 Global vitamin supplements market size, by product, 2010 − 2013 (USD billion)
TABLE 6 Global vitamin supplements market size, by products, 2014 − 2020 (USD billion)
TABLE 7 Global vitamin supplements market size, by end user, 2010 – 2013 (USD billion)
Persistence Market Research 8

9. Vitamin Supplements Market - Global Study on Vitamin Supplements :
Vitamin D Segment to Witness Highest Growth by 2020
TABLE 8 Global vitamin supplements market size, by end user, 2014 – 2020 (USD billion)
TABLE 9 Global vitamin supplements market size, by application, 2010 – 2013 (USD billion)
TABLE 10 Global vitamin supplements market size, by application, 2014 – 2020 (USD billion)
TABLE 11 Global vitamin supplements market size, by region, 2010 − 2013 (USD billion)
TABLE 12 Global vitamin supplements market size, by region, 2014 − 2020 (USD billion)
TABLE 13 The North American vitamin supplements market size, by product, 2010 − 2013 (USD
billion)
TABLE 14 The North American vitamin supplements market size, by product, 2014 − 2020 (USD
billion)
TABLE 15 The North American vitamin supplements market size, by end user, 2010 – 2013
(USD billion)
TABLE 16 The North American vitamin supplements market size, by end user, 2014 – 2020
(USD billion)
TABLE 17 The North American vitamin supplements market size, by application, 2010 – 2013
(USD billion)
TABLE 18 The North American vitamin supplements market size, by application, 2014 – 2020
(USD billion)
TABLE 19 The European vitamin supplements market size, by product, 2010 − 2013 (USD
billion)
TABLE 20 The European vitamin supplements market size, by product, 2014 − 2020 (USD
billion)
TABLE 21 The European vitamin supplements market size, by end user, 2010 – 2013 (USD
billion)
TABLE 22 The European vitamin supplements market size, by end user, 2014 – 2020 (USD
billion)
TABLE 23 The European vitamin supplements market size, by application, 2010 – 2013 (USD
billion)
TABLE 24 The European vitamin supplements market size, by application, 2014 – 2020 (USD
billion)
TABLE 25 The Asia Pacific vitamin supplements market size, by product, 2010 − 2013 (USD
billion)
Persistence Market Research 9

10. Vitamin Supplements Market - Global Study on Vitamin Supplements :
Vitamin D Segment to Witness Highest Growth by 2020
TABLE 26 The Asia Pacific vitamin supplements market size, by product, 2014 − 2020 (USD
billion)
TABLE 27 The Asia Pacific vitamin supplements market size, by end user, 2010 – 2013 (USD
billion)
TABLE 28 The Asia Pacific vitamin supplements market size, by end user, 2014 – 2020 (USD
billion)
TABLE 29 The Asia Pacific vitamin supplements market size, by application, 2010 – 2013 (USD
billion)
TABLE 30 The Asia Pacific vitamin supplements market size, by application, 2014 – 2020 (USD
billion)
TABLE 31 RoW vitamin supplements market size, by product, 2010 − 2013 (USD billion)
TABLE 32 RoW vitamin supplements market size, by product, 2014 − 2020 (USD billion)
TABLE 33 RoW vitamin supplements market size, by end user, 2010 – 2013 (USD billion)
TABLE 34 RoW vitamin supplements market size, by end user, 2014 – 2020 (USD billion)
TABLE 35 RoW vitamin supplements market size, by application, 2010 – 2013 (USD billion)
TABLE 36 RoW vitamin supplements market size, by application, 2014 – 2020 (USD billion)
TABLE 37 Major players operating in the global vitamin supplements market, 2013
TABLE 38 Products and services of NBTY, Inc.
TABLE 39 Products and services of Glanbia Plc
TABLE 40 Products and services of Archer Daniels Midland Company
TABLE 41 Products and services of Koninklijke DSM N.V.
TABLE 42 Products and services of BASF SE
TABLE 43 Products and services of Integrated BioPharma, Inc.
TABLE 44 Products and services of Bayer AG
TABLE 45 Products and services of Herbalife International, Inc.
List of Figures
FIG. 1 Global vitamin supplements market, 2010 – 2020 (USD billion)
FIG. 2 Vitamin supplements market: Porter’s five forces analysis
FIG. 3 Pharmaceutical R&D expenditure, 2010 – 2012 (USD billion)
FIG. 4 Population aged 65 years and above, % of the total population (2010 – 2013)
FIG. 5 Urban population growth in Asia Pacific, 2000 – 2050 (billion)
Persistence Market Research 10

11. Vitamin Supplements Market - Global Study on Vitamin Supplements :
Vitamin D Segment to Witness Highest Growth by 2020
FIG. 6 Multivitamins market, 2010 – 2020 (USD billion)
FIG. 7 Vitamin B market, 2010 – 2020 (USD billion)
FIG. 8 Vitamin C market, 2010 – 2020 (USD billion)
FIG. 9 Vitamin D market , 2010 – 2020 (USD billion)
FIG. 10 Vitamin supplements market for adult women, 2010 – 2020 (USD billion)
FIG. 11 Vitamin supplements market for adult men, 2010 – 2020 (USD billion)
FIG. 12 Vitamin supplements market for senior citizens, 2010 – 2020 (USD billion)
FIG. 13 Vitamin supplements consumption, food & beverage sector, 2010 – 2020 (USD billion)
FIG. 14 Vitamin supplements consumption, pharmaceutical sector, 2010 – 2020 (USD billion)
FIG. 15 Vitamin supplements consumption, personal care sector, 2010 – 2020 (USD billion)
FIG. 16 Competitive positioning of global supplements companies, 2013
FIG. 17 Global vitamin supplements market: Segmental benchmarking, 2013
FIG. 18 Net sales and net income of NBTY, Inc., 2011 − 2013 (USD million)
FIG. 19 Revenue and profit of Glanbia Plc, 2011 – 2013 (USD million)
FIG. 20 Net revenue and net income of Reckitt Benckiser Group Plc, 2011 – 2013 (USD billion)
FIG. 21 Revenue and net earnings of Archer Daniels Midland Company, 2011 – 2013 (USD
billion)
FIG. 22 Net sales and net income of E. I. du Pont de Nemours and Company, 2011 – 2013
(USD billion)
FIG. 23 Net sales and profit of Koninklijke DSM N.V., 2011 – 2013 (USD million)
FIG. 24 Sales and net income of BASF SE, 2011 – 2013 (USD billion)
FIG. 25 Net sales and net income of Integrated BioPharma, Inc., 2011 − 2013 (USD million)
FIG. 26 Sales and net income of Bayer AG, 2011 – 2013 (USD billion)
FIG. 27 Net sales and net income of Otsuka Holdings Co., Ltd., 2011 − 2013 (USD billion)
FIG. 28 Net sales and net loss of Nutraceutical International Corporation, 2011 − 2013 (USD
million)
FIG. 29 Net sales and net income of Herbalife International, Inc., 2011 – 2013 (USD million)
Persistence Market Research 11

12. Vitamin Supplements Market - Global Study on Vitamin Supplements :
Vitamin D Segment to Witness Highest Growth by 2020
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