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Media tel march 2013
- 1. MOBILE FIX - LIVE Private & Confidential – Copyright Addictive Ltd 2011
- 2. This is the chart that makes Mary Meeker redundant We don’t need any more data – mobile is huge right now Private & Confidential – Copyright Addictive Ltd 2011 are wherever you
- 3. Having worked on the launch of home PC in the90s we think computing has finally evolved – touch and voice controlled and with you all the time Private & Confidential – Copyright Addictive Ltd 2011
- 4. And now Phablets Private & Confidential – Copyright Addictive Ltd 2011
- 5. And because so many people use FB on their mobile we think mobile and social are increasingly the same thing Private & Confidential – Copyright Addictive Ltd 2011
- 6. GAFA drives the innovation and brands need help navigating this new ecology Private & Confidential – Copyright Addictive Ltd 2011
- 7. In a fragmented world you need smart advice – otherwise you risk being stuck in the wrong place Private & Confidential – Copyright Addictive Ltd 2011
- 8. Brands realising that an app isn’t the answer Unless you are solving a very specific problem Private & Confidential – Copyright Addictive Ltd 2011
- 9. But so many still haven’t taken the simple steps to get ready – what are people waiting for? Private & Confidential – Copyright Addictive Ltd 2011
- 10. “Mobile advertising sucks” Private & Confidential – Copyright Addictive Ltd 2011
- 11. We think mobile advertising is broken – its as if no-one cares Why would waitrose advertise on the football pages of the YEP & Private & Confidential99%+ wont click2011 given – Copyright Addictive Ltd shouldn’t the add work harder?
- 12. Why make people wait for your message to load? Private & Confidential – Copyright Addictive Ltd 2011
- 13. and given 99% of people seeing this And when you do get there the message is underwhelming Private & Confidential – Copyright Addictive Ltd 2011
- 14. We spent 20 mins on the Guardian mobile site & found every ad was ‘broken’ in some way The ITV ad is integrated with other activity Private & Confidential – Copyright Addictive Ltd 2011
- 15. When you click you can watch a trailer – or clickthrough to FB for more info – or go get the ITV player app Private & Confidential – Copyright Addictive Ltd 2011
- 16. Taking you to the iTunes store Which is fine – except I am using an android phone Private & Confidential – Copyright Addictive Ltd 2011
- 17. Zegna add kept coming up – no frequency capping so I saw it maybe 30 times Private & Confidential – Copyright Addictive Ltd 2011
- 18. Clicking brings up a nice picture and another click.. Private & Confidential – Copyright Addictive Ltd 2011
- 19. Which opens a page not optimised for mobile Private & Confidential – Copyright Addictive Ltd 2011
- 20. The Hyatt ad has a more interesting message Private & Confidential – Copyright Addictive Ltd 2011
- 21. But clicks through to a site that isn’t optimised for mobile Private & Confidential – Copyright Addictive Ltd 2011
- 22. P&G will get it right though… Private & Confidential – Copyright Addictive Ltd 2011
- 23. No Private & Confidential – Copyright Addictive Ltd 2011
- 24. And amongst these brand apps we kept seeing Google ads – with this one hinting at some targetting Private & Confidential – Copyright Addictive Ltd 2011
- 25. And we are seeing the most annoying desktop fprmats coming to mobile Private & Confidential – Copyright Addictive Ltd 2011
- 26. There are good alternatives – FB allows precise targeting and formats that fit with the flow Private & Confidential – Copyright Addictive Ltd 2011
- 27. Twitter doesn’t have the targeting but do have flow formats – but couldn’t Sainsbury find something more Private & Confidential – Copyright Addictive Ltd 2011 say? interersting to
- 28. $50bn Globally – Threat or Opportunity? Private & Confidential – Copyright Addictive Ltd 2011
- 29. TO THINK ABOUT…. Private & Confidential – Copyright Addictive Ltd 2011
- 30. Q4 2012 iPhone 5 Nexus 4 & 7 Kindle Fire iPad 4 & Mini Market still moving very quickly With millions of people getting new devices and faster Ubiquitous WiF connections Private & Confidential – Copyright Addictive Ltd 2011 4G
- 31. We are convinced tablets are a huge opportunity – but few media owners or brands are creating bespoke content and services Private & Confidential – Copyright Addictive Ltd 2011
- 32. New software like Google Now are showing what can be done by combining data to provide a great service Private & Confidential – Copyright Addictive Ltd 2011
- 33. And Apple are aggregating brands loyalty and tickets etc and layering services on top Private & Confidential – Copyright Addictive Ltd 2011
- 34. & = & = ? & = ? We think the next generation of apps will deliver blended services? Why doesn’t someone combine all the travel Private & data in one app – trains, buses, bikes & taxis Confidential – Copyright Addictive Ltd 2011
- 35. Getting Mobile & Social right gives you stand out from all the noise Get it right and you can get competitive advantage Private & Confidential – Copyright Addictive Ltd 2011
- 36. IT’S TIME TO EXPERIMENT simon@addictivemobile.com mobilefix@addictivemobile.com @addictivemobile Private & Confidential – Copyright Addictive Ltd 2011