7. 6!
Digital Out of Home (DOOH)!
h"p://en.wikipedia.org/wiki/Out-‐of-‐home_adver5sing#Digital_Out_Of_Home_-‐_DOOH
Private & Confidential – Copyright Addictive Ltd 2011!
38. In a new report, it reckons that almost two thirds -- 63 percent – !
of the traffic generated by smartphones, tablets and feature phones!
will run over Wi-Fi and femtocells by 2015!
Private & Confidential – Copyright Addictive Ltd 2011!
39. Boris
Johnson
Pledges
Full
Wi-‐Fi
Coverage
For
London
2012
Private & Confidential – Copyright Addictive Ltd 2011!
42. “Maps will automatically start caching the areas you visit the most !
when your device is plugged in and connected to WiFi (e.g., the nightly charge).”!
Private & Confidential – Copyright Addictive Ltd 2011!