Part 2 of the webinar series explores the reach and impact of social media, video and gaming through effective use and messaging.

1. IS YOUR WEBSITE WORKING
AS HARD AS YOU?
June 6, 2012

2. ADCIEO
o Founded in 2007
o Technical Immigrants and Technical Natives
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3. GROW THE RELATIONSHIP
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committed target
connected cultivate
casual automate
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4. TURN UP THE HEAT!
 Constituencies
 Learning Styles
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 Visit Frequency
 Social Connectivity
 Gaming
 Interaction
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5. CONSTITUENCIES
 Donors
Committed
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 Volunteers
Connected
 Members
Casual
 Participants
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10. LEARNING STYLES
 Visual
 Auditory
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 Tactile
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17. STICKY FACTOR
 New vs. Return (get the second date!)
 Amount of Time on Site
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 Average Page Views
 Average Time on Site
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19. INCREASE STICKY FACTORY
 Baseline & Measure – know your data
 Engagement & Relevancy
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 Get Visitors Clicking
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21. SOCIAL CONNECTIVITY
 Facebook
 Twitter
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 Single Sign On
 Seamless Interaction
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26. AVAILABLE INFO
 The user's Facebook ID  The user's education history
 The user's full name  The user's hometown
 The user's first name  The genders the user is interested
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 The user's middle name in
 The user's last name  The user's current city
 The user's gender: female or male  The user's political view
 The user's locale  The user's favorite athletes
 The user's languages  The user's favorite teams
 The URL of the profile  The URL of the user's profile pic
 The user's Facebook username  The user's favorite quotes
 The user's time zone  The user's relationship status:
 The last time updated  The user's religion
 The user's biography  The user's significant other
 The user's birthday  The user's personal website
 The user's cover photo  A list of the user's work history
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30. GAMING
 Engagement
 Time on Site
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 Repeat Visits
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34. INTERACTION
 How do constituents interact with you today?
 Do you limit them to a contact form?
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 Are you using all media types:
 Smart phone apps, social media and web
 No one works alone – multi channel
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*Blackbaud Internet Solutions

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THINK BIG!

37. QUESTIONS & ANSWER
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Dennis Chyba
Dennis.Chyba@adcieo.com
410.864.8893
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