1. IS YOUR WEBSITE WORKING
AS HARD AS YOU?
May 23, 2012

2. ADCIEO
o Founded in 2007
o Technical Immigrants and Technical Natives
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3. GROW THE RELATIONSHIP
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committed target
connected cultivate
casual automate
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4. FUNDAMENTALS OF AN
EFFECTIVE WEB PRESENCE
 Design
 Structure
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 Callto Action
 Mobile Readiness
 Content
 Search Engine Optimization/Marketing
(SEO/SEM)
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5. DESIGN
 Clear Navigation
 Seamless Movement
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 Less Clutter
 Banner Rotation
 Clear Branding
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10. STRUCTURE
 Organized and Logical
 Important Info at Top Level
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 Avoid Deep Drop Downs
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13. CALL TO ACTION
 Clear
 Do you have one
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 Immediately visible/understandable
 Consistent with Relationship
 Clear from website to social media
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*Nonprofit Social Network Survey

18. EMBRACE THE MOBILE
 Mobile template or mobile webpage
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 Think with your fingers – smart phones
 Think Social Media
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20. CONTENT
 Fresh– clearly updated often
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 Sharable
 Relavant
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24. SEARCH ENGINE OPTIMIZATION/MARKETING
(SEO/SEM)
 Keywords
 Update keywords regularly
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 Titles/Tags
 Page Descriptions (meta data)
 AdWords
 Facebook
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27. IDEAS
 Update Content
 Check Pages for Consistency
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 Review how Engaging Constituents
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28. GOOGLE KEYWORD TOOL
WWW.ADCIEO.COM/KEYWORDS.ASPX
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29. ADD SOCIAL SHARE
WWW.ADCIEO.COM/SOCIALSHARE.ASPX
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30. QUESTIONS & ANSWER
Adcieo a division of LW Robbins 2012
Dennis Chyba
Dennis.Chyba@adcieo.com
410.864.8893
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