1. The
Future
of
Hyper-­‐local
Df
Loca-on
Starts
Here
The
Power
o igital
Media
Services

2.
ADCentricity…The
Power
of
Loca-on
Starts
Here
ADCENTRICITY
is
a
loca-on-­‐based
solu-ons
company.
ADCentricity
and
its
partners
provide
a
suite
of
products
and
services
that
drive
consumer
engagement
by
selling
and
delivering
relevant,
contextual
and
targeted
content
to
all
types
of
loca-on-­‐based
digital
media.
Influence
Customers
on
the
Path
to
Purchase
with
Shopper
Connect.

3.
ADCentricity’s
Shopper
Connect
Partners
• Global
leader
in
providing
technology-­‐enabled
business
solu-ons
and
services.
• Support
over
50
percent
of
the
2009
Global
500
General
Merchandise
retailers,
Food
and
Grocery
• 14,000
staff,
$1.2Bn
in
fees,
wholesalers
and
Fashion
brands.
$3Bn
in
media
under
management
• Innova-on
and
speed-­‐to-­‐market,
enhanced
customer
experience
and
integra-on
of
mobility,
POS
and
loyalty
• Over
1,100
clients
such
as
programs.
Target,
Sears,
BMW,
Chrysler,
Prada,
MicrosoX,
Gucci,
Budweiser
• Market-­‐leading
digital
signage
plaMorm
• Most
award
winning
agency
• Seamless,
secure,
integrated
and
scalable
network
in
the
world
• Enterprise-­‐class
resource
planning
and
content
management
plaMorm
• Over
50%
of
our
revenues
are
• Uninterrupted
use
in
hospitals,
banks,
airports
and
retailers
from
digital
marke-ng
• Cloud-­‐based
network
management
and
industry-­‐leading
customer
service
• 75
specialist
agencies
under
one
• Currently
powering
over
1,000
companies
and
10,000
digital
screens
roof
-­‐
all
best
in
class,
and
be]er
together
“The
LBMA
is
currently
working
with
ADCentricity
and
its
partners
in
North
America
and
Europe
and
is
extremely
excited
about
our
rela-onship
as
they
have
the
vision,
products
and
services
to
deliver.”
-­‐
Asif
Khan,
President
and
Founder,
Loca6on
Based
Marke6ng
Associa6on

4.
ADCentricity
and
CSC
Partnership
Our
Partnership
is
a
Unique
CombinaJon
of
LocaJon-­‐Aware
Domain
ExperJse,
Retail
Experience
and
Technological
Know-­‐How.
CSC
focuses
on
providing
technology-­‐enabled
business
solu-ons
to
meet
business
challenges
Management
ConsulJng
Systems
IntegraJon
Outsourcing
ADCentricity
sells
and
delivers
relevant,
contextual
and
targeted
content
to
customers
on
all
types
of
loca-on-­‐based
digital
media
along
the
Path
to
Purchase

5.
MDC
Partners
–
Best
in
Class
Marke-ng
Services
PorMolio
ADVERTISING
ADVERTSING
BRANDING
BRANDING
DIGITAL
DIGITAL
MULTICULTURAL
MULTICULTURAL
PUBLIC
RELATIONS
PUBLIC RELATIONS
SOCIAL
MEDIA
SOCIAL MEDIA
SPORTS
MARKETING
SPORTS MARKETING
EXPERIENTIAL
MARKETING
EXPERIENTIAL MARKETING
SHOPPER
MARKETING
SHOPPER MARKETING
INFLUENCER
M MARKETING
INFLUENCER ARKETING
DATA ANALYTICS
DATA
ANANLYTICS
CRM
CRM
CUSTOMER ENGAGEMENT
CUSTOMER
ENGAGEMENT
CONSUMER PROMOTIONS
CONSUMER
PROMOTIONS
MARKET
RRESEARCH
MARKET
ESEARCH
DIRECT MARKETING
DIRECT
MARKETING
INNOVATION AND INSIGHTS
INNOVATION
AND
INSIGHTS
BRANDED ENTERTAINMENT
BRANDED
ENTERTAINMENT
ECOMMERCE
ECOMMERCE
MEDIA PLANNING
MEDIA
PLANNING
MEDIA
BUYING
MEDIA BUYING dotbox

6.
A
Retailer’s
Challenge:
Today’s
Customer
62%
of
shoppers
search
digitally
for
52%
of
adult
phone
owners
used
them
72%
of
tablet
owners
use
them
to
about
half
their
shopping
trips
to
help
make
purchase
decisions
purchase
product
on
a
weekly
in
store
basis
Smart
Phone
Usage
77%
of
viewers
use
another
device
while
they
are
watching
TV
42%
of
grocery
shoppers
refer
to
their
Smartphone
as
a
shopping
list
40%
of
grocery
The
Constantly
Connected
Consumer
shoppers
want
to
store
digital
coupons
in
their
Smartphones
18%
of
consumers
used
a
smartphone
46%
of
consumers
researched
on
a
39%
for
research
and
purchase,
visi-ng
smartphone,
and
went
to
the
of
consumer
decision
making
a
store
to
check
out
the
product
store
to
purchase
was
influenced
by
social
media
Based
on
mul-ple
data
sources
including:
Pew
Research
Center,
1/30/12;
Google/Shopper
Sciences,
ZMOT
Purchase
Path
Studies,
U.S.,
April
2012,;
Google,
The
Mobile
Playbook,
2012;
eMarketer
Digital
Intelligence,
10/20/10

7.
A
Retailer’s
Challenge:
Today’s
Customer
The
“Constantly
Connected
Customer”
Represents
Value
to
You.
This
is
Because
They
Are…
• Spending
More
Money
is
typical
of
the
“Constantly
Connected
Customer”
who
spends
on
average
up
to
four
-mes
more
than
their
non-­‐“Constantly
Connected
Customer”
counterpart*
• Engaging
With
Brands
is
also
an
a]ribute
with
studies
no-ng
that
on
average,
“Constantly
Connected
Customers”
have
a
15%
stronger
rela-onship
with
brands
than
non-­‐digital
shoppers**
• Sharing
More
Feedback
about
the
retailer,
its
service
and
products
across
social
media,
the
internet
,
etc.
means
it
is
today’s
“focus
group”
• CreaJng
a
Stream
Of
Data,
Rich
With
Insights
enables
retailers
the
ability
to
analyze,
predict
and
ul-mately
be]er
meet
the
expecta-ons
of
the
“Constantly
Connected
Customer.”
What
took
weeks
to
learn,
now
takes
minutes
*
Stephanie
Clifford,
“Nordstrom
Links
Online
Inventory
to
Real
World,”
The
New
York
Times,
August
23,
2010.
**
Survey
of
100,000
ques-onnaires
across
hard,
soX,
beverage
and
HBA
goods.
Taly
Weiss,
“Digital
Consumers
Are
Brand
Minded
Targets,”
Trendspoqng
Market
Research,
June
29,
2009.

8.
Today’s
Customer
and
Loca-on-­‐Based
Marke-ng
LBM
–
while
growing
in
popularity
–
is
an
emerging
field,
providing
a
retailer
with
an
important
point
of
differenJaJon
to
gain
strategic
advantage.
Opportunity
• Your
and
your
vendors
have
the
same
objec-ve
as
you:
achieve
a
seamless
customer
experience
• With
Shopper
Connect
you
control
the
technology
needed
to
reach
your
customers
on
their
Path
to
Purchase
• Your
control
of
this
access
has
inherent
value.
It
represents
an
asset
you
can
leverage
to
drive
incremental
revenue
from
vendors.
• Addi-onally,
you
have
other
mone-za-on
opportuni-es:
─ Adver-sing
─ Promo-on
─ Games,
Surveys
and
Contests
A
Comprehensive
LBM
SoluJon
like
Shopper
Connect
can
be
MoneJzed.
Vendors
Will
Pay
You
to
Reach
Customers
in
Your
Stores.

9.
Shopper
Connect:
An
Example
of
Loca-on-­‐Based
Marke-ng
We
have
Created
Shopper
Connect
–
a
Great
LBM
Example
–
in
Response
to
the
Rise
of
the
Constantly
Connected
Customer.
Plan
Build
Maintain
UNLOCK
BUSINESS
VALUE
REALIZE
BUSINESS
VALUE
OPTIMIZE
BUSINESS
VALUE
xxxxxxxxxxxx
xxxxxxxxxxxx
xxxxxxxxxxxx
• User
Design
• Assessment,
Vision
&
Strategy
• Architecture
and
Infrastructure
Workshop
Implementa-on
• POC
and
Prototype
• SoXware
Development
and
• Implementa-on
As-­‐a-­‐Service
• Business
Case
Development
Modifica-on
[Shared
Technology
PlaMorm,
• Requirements
Determina-on
• Tes-ng
Managed
By
CSC]
• Solu-on
Design
• Pilot
• Implementa-on
Upgrades
• Applica-on
Design
• Conversion
and
Interface
• Content
Inser-on
• Configura-on
Implementa-on
• Architecture
• User
Adop-on
Implementa-on
• Business
Process
Redesign
• Staged
Rollout

10.
ADCentral:
Shopper
Connect’s
First
Retailer
PlaMorm
Use
ADCentral
to
reach
the
“Constantly
Connected
Customer”
through
”Out
of
Home”
locaJon-­‐based
digital
media.
• Drive
store
revenue,
promoJonal
effecJveness
and
shopper
engagement
by
reinforcing
print,
radio
and
television
media
messaging
via
“Out
of
Home”
loca-on-­‐ Location-Based Digital Media
based
digital
media
• Create
locaJon
relevant
markeJng
messaging
that
will
resonate
with
customers
due
to
“who
they
are”
and
In-­‐Store
Digital
Digital
Place
In-­‐Window
Digital
“where
they
are”
on
the
Path
to
Purchase
Screens
Based
Screens
Interac-ve
• Target
your
markeJng
messages
based
on
consumer
shopping
and
buying
behavior
using
psychographic
data
from
Nielsen,
Polk,
Simmons,
Environics
Analy-cs
and
more
In-­‐Store
Radio
Mobile
Shopping
Digital
Projec-on
Applica-ons
• Distribute
targeted
messages
to
a
network
of
over
250,000
loca-on-­‐based
digital
media
screens,
by
customer
segment,
venue
and/or
day
part,
to
drive
customers
to
retail
loca-ons
Bluetooth
Wi-­‐Fi
• Analyze
and
report
on
customer
response
to
further
messaging
and
increasing
response rate

11.
ADMobile:
Shopper
Connect’s
Second
Retailer
PlaMorm
Use
ADMobile
to
drive
customer
purchases
with
targeted
informaJon
and
promoJons.
• Recommend
up-­‐sell
and
cross
sell
opportuni-es
enhancing
basket
size
• Display
promo-onal
offers
to
ease
inventory
issues,
increase
customer
sa-sfac-on
and
drive
basket
size
• Sync
with
your
loyalty
card
data
to
further
engage
and
develop
your
best
customers
• Offer
contests
and
promo-ons
increasing
brand
engagement
• Announce
new
product
arrivals
to
drive
customer
trial
• Provide
store
maps
to
facilitate
shopping,
increase
customer
sa-sfac-on,
and
track
shopping
pa]erns
• Issue
recall
alerts
protec-ng
the
customer
base
and
increasing
a
consumer
sense
of
trust
in
the
retailer

12.
FirmChannel:
Shopper
Connect’s
Third
Retailer
PlaMorm
Use
FirmChannel
to
drive
customer
purchases
with
interacJve
digital
signage.
• Increase
sales
and
customer
experience
with
a
chain-­‐
wide,
in-­‐store
digital
signage
network
• A]ract
and
influence
consumers
right
at
the
“Point
Run
playlist
of
Flash,
Videos,
Jpegs…
Region,
6me,
or
site-­‐specific
promo6ons
of
Purchase”
• Reduce
prin-ng
and
delivery
costs
from
paper
signage
• Create
and
schedule
playlists
for
specific
market
and
store
demographics
• Train
sales
associates
during
store
off-­‐hours
• Unique
interac-ve
digital
signage
offerings
include:
– RFID
triggered
interac-ve
display
– Social
media
outlets
and
RSS
feeds
Run
real-­‐6me
RSS
fees;
XML-­‐based
Mul6ple
zone
layouts
available
– Gesture
interac-ve
display
link
to
other
sources
– Real-­‐-me
facial
recogni-on

13. Shopper
Connect
Retailer
PlaMorms
ADCentral
Loca-on-­‐based
digital
media
management
plaMorm
to
plan,
target,
create,
deliver
and
report
on
any
type
of
loca-on-­‐based
digital
media.
ADMobile
Loca-on-­‐based
mobile
shopping
plaMorm,
including
marke-ng
content
management,
loca-on
services,
mobile
interfaces,
shopping
tools,
mobile
payment,
analy-cs
and
repor-ng.
FirmChannel
Cloud-­‐based
digital
signage
plaMorm
to
manage
a
network
of
digital
assets,
and
plan,
create,
deliver
and
measure
content
to
an
interac-ve
digital
signage
network,
using
a
web-­‐based
interface.

14. Summary
and
Next
Step
As
a
Next
Step,
we
propose
an
LBM
InnovaJon
Session.
LBM
InnovaJon
Session
• The
Constantly
Connected
Customer
(CCC)
represents
value
to
retailers
in
spending,
• Engages
the
LBMA
for
a
presenta-on
of
current
trends
in
Loca-on-­‐Based
Marke-ng
engaging
with
retailers
on
social
media,
crea-ng
massive
amounts
of
insight
rich
data.
• Includes
ADCentricity,
CSC
and
MDC
Partners
execu-ves
• A
paradigm
shi`
has
occurred
in
“when”
and
• Consists
of
a
deeper
dive
on
Shopper
Connect
“how”
shopper
buying
decisions
are
made
as
an
example
of
a
comprehensive
LBM
solu-on
rendering
influencing
them
before
they
are
at
• Contains
a
discussion
of
how
we
recommend
the
shelf
cri-cal.
clients
more
forward
in
this
area
• MarkeJng
to
shoppers
on
the
path
to
purchase
• Details
drives
market
basket
and
engagement
if
the
• Typically
a
½
day
session
messaging
brings
value
and
relevancy
to
the
• Customizable
agenda
loca-on/place
of
the
shopper.
• Business
focused
with
technology
breakout
• Incremental
retailer
revenue
can
be
gained
if
session.
Outcomes
include…
the
retailer’s
LBM
tool
is
comprehensive
by
• Understanding
the
func-onal
capabili-es
of
adver-sing
vendor
brands,
offering
vendor
commercially
available
LBM
solu-ons
contests,
providing
gamifica-on
op-ons,
etc.
• Awareness
of
business
and
technology
challenges
in
loca-on-­‐based
deployment
• LBM
represents
a
point
of
differenJaJon
to
a
• Perspec-ve
of
the
pros/cons
of
each
retailer
relaJve
to
the
compeJJon
in
that
this
is
implementa-on
op-on
not
found
ubiquitously
in
the
marketplace.

15.
For
More
Informa-on,
Please
Contact
Adcentricity
CorporaJon
Doug
Woolridge
CEO
24
Duncan
Street,
5th
Floor
Toronto,
ON
M5V
2B8
p:
1.866.568.3142
m:
1.416.357.2722
dwoolridge@adcentricity.com
Computer
Sciences
CorporaJon
Bill
Lunz
Prac-ce
Director,
Global
Business
Solu-ons
and
Services
One
Tower
Lane,
Suite
2900
Oakbrook
Terrace,
IL
60181
p:
1.630.472.1469
m:
1.630.561.1641
wlunz@csc.com
MDC
Partners
Terry
Donnelly
Director,
Business
Development
45
Hazelton
Avenue
Toronto
ON
M5R
2E3
p:
1.416.960.9000
m:
1.416.543.4904
tdonnelly@mdc-­‐partners.com

16. www.adcentricity.com