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Life in Product Management

Vinay Goel
Bangalore
Agenda

  • What does a PM do

  • Process Tips
     • People Management
     • Process Management
What is the job of a PM -- Obsess on Users


• Search solutions for unserved
  needs

• User experience is paramount

• Make the product useful to
  everyone, not just the 'important'
  users / markets

• … 'lets beat competition', 'show
  me the money' are no longer
  constraining innovation
Google Example -- Mapmaker
Solve a Local Need
   – Lack of digital maps and local content in
     India

Local Innovation
A Mapping solution that would:
   – Enable users to create new maps data
     (Roads, Landmarks, Businesses etc)
   – Correct inaccuracies in existing maps
     data
   – Bring geo-tagged development data
     online, and visualize it on maps
       • Census
       • Economic Indicators
       • Environmental Statistics
What does the PM do?

   Work

          Business Analyst    Coordinator

                                                                  Business Analyst
                                                 Coordinator
           Spokesperson
                             Project Manager

                                                                    Coordinator
                                                Project Manager


                                Resource                           Project Manager
                                               Resource Manager
             Visionary          Manager

                                                                  Resource Manager
                                                Spokesperson
                             Spokesperson

                                Visionary                             Visionary
                                                   Visionary
                                                                                     Time
            Definition       Development           Launch!          Maintenance
Be the master at Adaptation




                      Product Manager
What does it take to be a PM?

 • Technical background
 • Creative and Insightful
 • Passionate about technology and
   shaping its future
 • Leadership & communication
   skills


 • Likes to code, but just as interested in everything else that
   makes a successful product:
    o User Interface design
    o Business model
    o Communicating with real customers, users, partners
    o Resolving tricky legal and policy issues
Always Try to Break the Mold
SEARCH
SEARCH




  ORGANIZATION
SEARCH




            ORGANIZATION




STORAGE
Being a Successful PM

 • Know your market – “Get inside your customers head”

 • Nurture your stakeholders
 • Position first – develop second
 • Imagine the future – technology directions

 • Do not settle – choose the best team

 • Analyze wins and losses

 • Be responsible – heart of a champion
 • Appreciate with feeling – celebrate successes
Management Tips

 • Over-Communicate

 • Avoid Hippos
 • Hire only great people

 • Run productive meetings. Follow up.
 • Culture of “yes” … 'lets beat competition', 'show me the
   money' are no longer constraining innovation
 • Good judgement comes from bad judgement

 • Lead “Aharai”
What is a Product Manager (PM)?

    The "visionary"

• Product Vision
• Features & Functionality
• Prioritisation

• Bigger Picture
• Roadmap
• What's Next?
Day-to-day


 •   Meetings
 •   Prepare mocks, specs, presentations
 •   Write scripts to analyze logs data
 •   Hallway chats
 •   E-mails

 Also...
 • User studies
 • Give talks
 • Build demos
 • University recruiting
Announcements

Follow the discussion at
http://adaptivemarketing.in/blog/question
s-for-vinay-goel-at-product-professionals-
networking-event/
Most Recent Certified PMs

     CONGRATULATIONS!!

     Jayprakash Velu, AMD
     Certified Product Manager (CPM)
     Rahul Bhalla, LG Soft - CPM
     Srinivas K, Cisco Systems – CPM
     Viveck Kumar, Paypal – CPM

     More info on AIPMM, USA (www.aipmm.com)
17
Upcoming Events
         (sign up at www.adaptivemarketing.in)

     ¨   April 10th pcamp at IIMB           Adaptive Advanced PM
                                            Workshop & Certification
     ¨   April 28th 1 day summit
                                            April 5-6 (Santa Clara, USA)
         “Productizing Innovation in        April 19-20 (Bangalore)
            India for the global
            markets”                        Adaptive Product
                                            Management Professionals
     ¨   Live Webinar (45 minutes)
                                            Workshop & Certification
         “5 things every Web 2.0/Internet   April 15-17, 21-23
           PM should know about”
                                            (Bangalore)
         “5 Lessons learned in managing
           PMs in India”
                                            Adaptive Productizing
         ¤ April 13th                       Workshop for Engineers
         “5 things PM wished every          April 29-30 (Bangalore)
           engineer should know”
18                                          Adaptive Intensives –
Engage to build a stronger community
       ¨   Looking for companies to
           host networking events
       ¨   India’s second Annual
           PM/PMM Survey will be
           launched in May
       ¨   Recommendation for
           speakers
           Linked Group –
           “Adaptive Marketing”        engage@adaptivemarketing.in
                                        www.adaptivemarketing.in
           Post your thoughts at –
           blog.adaptivemarketing.in
19
Need Feedback

     Executive MBA for Product Professionals?

     Exploring weekend Post Graduate Diploma
     degree/certificate program for product
     professionals (engineering, PM, PMMs,
     Architects, Project Managers) for 11 months


             Looking for your feedback
20

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Adaptive Marketing hosts Google Product Management Head India for Product Professionals networking event in India

  • 1. Life in Product Management Vinay Goel Bangalore
  • 2. Agenda • What does a PM do • Process Tips • People Management • Process Management
  • 3. What is the job of a PM -- Obsess on Users • Search solutions for unserved needs • User experience is paramount • Make the product useful to everyone, not just the 'important' users / markets • … 'lets beat competition', 'show me the money' are no longer constraining innovation
  • 4. Google Example -- Mapmaker Solve a Local Need – Lack of digital maps and local content in India Local Innovation A Mapping solution that would: – Enable users to create new maps data (Roads, Landmarks, Businesses etc) – Correct inaccuracies in existing maps data – Bring geo-tagged development data online, and visualize it on maps • Census • Economic Indicators • Environmental Statistics
  • 5. What does the PM do? Work Business Analyst Coordinator Business Analyst Coordinator Spokesperson Project Manager Coordinator Project Manager Resource Project Manager Resource Manager Visionary Manager Resource Manager Spokesperson Spokesperson Visionary Visionary Visionary Time Definition Development Launch! Maintenance
  • 6. Be the master at Adaptation Product Manager
  • 7. What does it take to be a PM? • Technical background • Creative and Insightful • Passionate about technology and shaping its future • Leadership & communication skills • Likes to code, but just as interested in everything else that makes a successful product: o User Interface design o Business model o Communicating with real customers, users, partners o Resolving tricky legal and policy issues
  • 8. Always Try to Break the Mold
  • 11. SEARCH ORGANIZATION STORAGE
  • 12. Being a Successful PM • Know your market – “Get inside your customers head” • Nurture your stakeholders • Position first – develop second • Imagine the future – technology directions • Do not settle – choose the best team • Analyze wins and losses • Be responsible – heart of a champion • Appreciate with feeling – celebrate successes
  • 13. Management Tips • Over-Communicate • Avoid Hippos • Hire only great people • Run productive meetings. Follow up. • Culture of “yes” … 'lets beat competition', 'show me the money' are no longer constraining innovation • Good judgement comes from bad judgement • Lead “Aharai”
  • 14. What is a Product Manager (PM)? The "visionary" • Product Vision • Features & Functionality • Prioritisation • Bigger Picture • Roadmap • What's Next?
  • 15. Day-to-day • Meetings • Prepare mocks, specs, presentations • Write scripts to analyze logs data • Hallway chats • E-mails Also... • User studies • Give talks • Build demos • University recruiting
  • 16. Announcements Follow the discussion at http://adaptivemarketing.in/blog/question s-for-vinay-goel-at-product-professionals- networking-event/
  • 17. Most Recent Certified PMs CONGRATULATIONS!! Jayprakash Velu, AMD Certified Product Manager (CPM) Rahul Bhalla, LG Soft - CPM Srinivas K, Cisco Systems – CPM Viveck Kumar, Paypal – CPM More info on AIPMM, USA (www.aipmm.com) 17
  • 18. Upcoming Events (sign up at www.adaptivemarketing.in) ¨ April 10th pcamp at IIMB Adaptive Advanced PM Workshop & Certification ¨ April 28th 1 day summit April 5-6 (Santa Clara, USA) “Productizing Innovation in April 19-20 (Bangalore) India for the global markets” Adaptive Product Management Professionals ¨ Live Webinar (45 minutes) Workshop & Certification “5 things every Web 2.0/Internet April 15-17, 21-23 PM should know about” (Bangalore) “5 Lessons learned in managing PMs in India” Adaptive Productizing ¤ April 13th Workshop for Engineers “5 things PM wished every April 29-30 (Bangalore) engineer should know” 18 Adaptive Intensives –
  • 19. Engage to build a stronger community ¨ Looking for companies to host networking events ¨ India’s second Annual PM/PMM Survey will be launched in May ¨ Recommendation for speakers Linked Group – “Adaptive Marketing” engage@adaptivemarketing.in www.adaptivemarketing.in Post your thoughts at – blog.adaptivemarketing.in 19
  • 20. Need Feedback Executive MBA for Product Professionals? Exploring weekend Post Graduate Diploma degree/certificate program for product professionals (engineering, PM, PMMs, Architects, Project Managers) for 11 months Looking for your feedback 20