My presentation will be about lululemon athletica and how it succeeds in being a brand with quality athletic apparel that promotes healthy, positive living. I will focus on the company’s manifesto, their main focus, and the culture they have created.
6. The lululemon Mantra Lululemon’s mission is to “provide components for people to live a longer, healthier and more fun life.” Their vision of the company is to “elevate the world from mediocrity to a place of greatness.” www.photobucket.com
8. Meaning of the Manifesto The company’s manifesto, imprinted on all of their shopping bags, is probably the most well-known association with lululemon. With quotes such as “That which matters the most, should never give way to which matters the least” and “Your outlook on life is a direct reflection of how much you like yourself”, create positive conversation amongst lululemon fans and also those unbeknownst to the brand. The lululemon manifesto is a pro-life, pro-health, and pro-happiness statement that is a true reflection of what the company strives to be. www.photobucket.com