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©2003 Walter Adamson. CIO Business Innovation Series.


              How to Have a Value Proposition Discussion
                          By Walter Adamson, CEO Digital Investor.

    CIOs and IT Leaders need to spark and shape the value discussions with their
        business colleagues. They can take the lead in establishing a value
     proposition, with their business colleagues, for their enterprise end-clients.

   The CIO can adopt a pattern of questions which promote discussions to
identify value, as defined by the business unit audience. This paper proposes
 four themes for questions, which if applied give an easy framework to follow.

      In addition to the four themes of questions, the paper opens with a quick
             review of the CIO’s leadership role in business innovation.


CIO’s Role in Business Innovation Discussions

By adopting a distinct process for generating value propositions CIOs and IT Leaders
have an opportunity to ta
How To Have a Value Proposition Discussion
How To Have a Value Proposition Discussion
How To Have a Value Proposition Discussion

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How To Have a Value Proposition Discussion

  • 1. ©2003 Walter Adamson. CIO Business Innovation Series. How to Have a Value Proposition Discussion By Walter Adamson, CEO Digital Investor. CIOs and IT Leaders need to spark and shape the value discussions with their business colleagues. They can take the lead in establishing a value proposition, with their business colleagues, for their enterprise end-clients. The CIO can adopt a pattern of questions which promote discussions to identify value, as defined by the business unit audience. This paper proposes four themes for questions, which if applied give an easy framework to follow. In addition to the four themes of questions, the paper opens with a quick review of the CIO’s leadership role in business innovation. CIO’s Role in Business Innovation Discussions By adopting a distinct process for generating value propositions CIOs and IT Leaders have an opportunity to ta