Jive Market Engagement Webcast
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This is an overview of the most robust buzz monitoring solution on the market. Jive's Market Engagement enables companies to not only listen and measure the buzz but all more easily share and engage employees in the conversations.
![Poll #1 Do you regularly use social software? ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Jive Market Engagement Webcast
- 3. Yes – but not very often
- 4. Yes – I’m a reader (blogs, communities, etc.) but don’t post
- 6. Leveraging the Social Web is Now Critical What’s being said about our brand? Is our campaign working? Where are customers going for answers? What is our perception vs. competitors?
- 7. An Example of Influence: ‘The Moment of Pain’ First proactive mention by United on Twitter: 4 days after video (after 1.2M video views, 10,000+ negative tweets specific to the incident) ?
- 8. Social: Transforming the web andbusiness Micro-segmented markets, prospects in control, the customer voice is loud Our Focus Today Show how Jive keeps you engaged across the social web
- 10. Patchwork of free tools (RSS feeds, readers, Twitter search tools, etc.)
- 11. Using a buzz monitoring solution
- 14. Difficulty ensuring timely and effective responses
- 18. Share and Engage – from the Media Console
- 19. Share and Engage – from the web Any market expert can pull in market observations
- 20. Share and Engage – from your community
- 21. Turn Insights Into Actions Insert observations into Viewpoint reports and add recommendations
- 22. Audience Q&A
- 23. Live Demo
- 24. Social Media Engagement With Jive Eliminate missteps in the moment of pain or opportunity Broaden internal visibility Report on trends and turn insights into action The bottom line: Faster, smarter social media responses
- 26. Time’s Up – Continue the Conversation Online Jive’s Business Conversations Community A place to connect with business peers about Social Business Software Ask Learn Share Connect http://www.jivesoftware.com/clearstep/thread/1525 Follow-up with questions we didn’t have time to address, or contribute your own strategies for social business software
- 27. Defining & Leading the SBS Market Largestsocial business software company in the world Leaderin Forrester Community Wave Visionaryin Gartner Magic Quadrant International operations Sequoia Capitalbacked (Google, Apple, Oracle) 2,500+ customers
- 28. The Leader in Social Business Software jivesoftware.com
Editor's Notes
- Nielsen released the 2009 Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries. The survey covers degrees of trust consumers have for advertisers/brands. The top 2 are worth highlighting:90% of consumers surveyed trusted recommendations from people they knew personally70% trusted opinions from other consumers posted onlineThere has been an explosion of user generated content, and as a result, consumers have a new way of assessing brands, products and services. The report quotes:“The explosion in consumer-generated media (CGM) over the last couple of years – we are now tracking over 100 million CGM sources – means consumers’ reliance on word of mouth in the decision-making process, either from people they know or online consumers they don’t, has increased significantly”
- Eliminate missteps “moment of pain or opportunity” Proactively monitor brand/product issues and competitive threatEnable employees to quickly collaborate on proper responses/interventionsDiscover emerging trends and quickly actElevate & broaden the external social activity streamIncrease velocity and rally employees around social insights Analyze the effectiveness of interventionsDesign and launch programs with greater certainty and speed