The presentation gives an example of how social media can be incorporated in to a PR strategy to drive brand awareness both on and offline.

1. Increasing brand awareness using social media

2. Knowing what’s hot A key aspect of Ptarmigan Bell Pottinger’s online strategy for the Leeds Corn Exchange was to increase the Twitter and Facebook audience and to position the Corn Exchange as the heart of cultural activity in the city. Thorough research was undertaken to identify key bloggers, tweeters and forums. From this research the team established what were the hottest topics and events in Leeds. An event called Bettakultcha was chosen as a growing cultural event that could provide the perfect platform for the Corn Exchange to grow its online audience.

4. All presentations will only be 20 slides long.

5. Each slide will last only 15 seconds before it goes on the next one.

7. Sharing the evening via Twitpic

9. 404 mentions of @leedscornex

10. 30 images of the Leeds Corn Exchange shared

11. Twitter followers rose by 25%

12. 50% increase of hits on Leeds Corn Exchange Facebook page.

13. Facebook ‘Likes’ increased by 20%

15. Wired.co.uk. 01.03.11. Click here for full story.

16. Orchard.com. 01.03.11. Click here for full story.

17. Matt Edgar’s Blog. 03.03.11 Click here for full story.

18. Bettakultcha Blog. 03.03.11. Click here for full story.

19. My Life in Leeds Blog. 08.03.11 Click here for full story.

20. Increasing footfall The weekend following Bettakultcha was the highest footfall for 2011 and up 20% compared to the same weekend in 2010.