Stanford Class : Crash Course on Creativity

1. Creativity in
detectivity
(Agreed it’s not a
word )
Amod Damle
Assignment# 2

2. • Lucky Grocery Store
• Supermarket Chain Majorly in Northern California
• Costco Wholesale
• 5th Largest retail store and a membership warehouse club
chain in United States
• Fresh & Easy Grocery Store
• Latest Grocery chain in California
• Abercrombie
• Branded Clothing store
Stores Visited

3. LUCKY GROCERY STORE
I am feeling Lucky

4. • Pharmacy
• Sea Food
• Bakery
• Deli
• BANK
• Coinstar
How CONVEINIENT …or How LUCKY
All under one roof 

5. Bags n Draw-strings In one place
HAPPY
= CUSTOMERS
Baked items at
the entrance:
made me buy
some
Going Green

6. Local and Brand names stacked right besides each other
Huh ?
Nice Try

7. Beauty Section
Men need to bend it 
But women can stand

8. Weekend special : In Good taste indeed

9. Smart Move : Basics of life Milk & Beer
• Dairy and beer / liquor section
located at the absolute interior
of the store
• The customer tends to buy a lot
of items on the way in and way
out

10. COSTCO
Its all about PLENTY – PLENTY – PLENTY

11. • Wholesale items
• Wholesale price
• Subsidized Gas
• Produce
• Electronics
• Home furnishing
• Toiletries
• Travel
• Insurance
• Patio furniture
• etc
Bulk Large and Beyond......

12. Perfect design for huge items
Ample parking Huge carts
Nice ramp
Spacious entry and exits

13. Smart Entrance
LEFT: Photo center / Eye exams Right: HDTV and women jewelry

14. Smart Entrance
Food court just outside the Entry / Exit points
You are bound to grab a pizza / hot dog and a soda
Can you resist a pizza ???
Of course not 

15. San Francisco Giants
• MLB
• On the eve of the SF
Giants sweeping the
world series
Keeping up with the local
happenings

16. • Already gearing
up for
Christmas

17. Stack Attack

18. Cleanliness friendly

19. • Huge store makes you feel comfortable in spite of crowds
• People tend to flock in with the entire household
• Generally see kids occupying cart space as well
• All ages can spend time and get awed by the quantity
• Kids love the chocolate section in particular
• All items easily accessible
• Weekends are even more fun as lot of food stalls cater to
different delicacies
There is everything for
everybody

20. Abercrombie &
Fitch

21. • High end premium clothing store
• Store looks are plush with wooden louvers and thoughtful
design
• Night club kind look and feel to it
• Spotlights at distinctive non-sale items which draw your
attention
• Sale and non – sale items often mixed
• Store is typically modest size but designed in such a way
that you get lost in the aisles
What’s so special

22. Black and White Photography
• Provocative life size
posters and beautifully
shot photographs of
professional models
tend to attract attention
• Very well spoken sales
representatives
• Totally urban
experience
Provocative ?… Yes

23. • Expensive perfumes as impulse buys at
checkout
• Checkouts located deep inside so as to
make you shop as much as you can
Check out ? Not so
easy………..

24. Entirely different stores for kids and adults
Stark difference

25. Fresh n easy

26. Before I enter
• Not huge compared to other stores
• Just enough parking lot
• Clean (Spick and span)
• Unique shopping carts that don’t need you to bend a lot
Green indeed

27. Inside the store
• Very well lit clean environment
• Green is their color
• Feels big due to the floor to celling height
• Evenly spaced aisles
• Enough room for two carts to pass by
• Fresh produce at a competitive price
• Produce packaged in small portions (Reduces wastage)
What’s in - store

28. Customers
• Customers are generally in one’s and two’s (young
adults)
• Never seen big families
• Most of the shoppers are people coming directly from
work with their work ID’s on
• Good store to pick – up that forgotten item
• Quick in  Quick out   I love this
Quick In  Quick Out