Trends change with time and often following the trends can define whether you will be successful in attracting the right target audience for your online business. This can only happen if you have a website that is trendy and in tune with the times. Let us examine the website design and development trends for the next year, that catching on already.

2. Responsive web design has been
around for several years
now. However, with the
increased use of mobile devices,
this trend still tops our list
because of how foundational it is
to any business’ online success.
Responsive web design allows your website to display perfectly for all users
regardless of the device they use to access your site. This is absolutely essential
given that in 2015 more people accessed the internet from a mobile device than
laptops and desktops combined. If your website is still neglecting its mobile
audience, it’s long past time to get on board. Alienating this audience will mean a
continued drop in conversion for your website. Let’s face it, it’s hard enough to
drive traffic to your website, so when they’ve finally landed, it’s foolish to lose
them over such an easily resolved issue as this.

3. If you take your website seriously
and depend upon it absolutely or at
least majorly for business, then you
would also seriously consider is
whether it would still look modern
and trendy in the coming months, or
by the start of the new sale season, it
would start looking outdated or like a
piece of museum art.
The concept of flat design has been reinforced with the introduction of iOS 7 and
iOS 8 along with Android 5.0. It is primarily Android that has contributed a lot to
the improvement of flat design. The implementation has been primarily on mobile.
The desktop now has take now taken a cue from mobile, and we now see the ‘card’
concept in action which provides a layered approach to 2D as well as 3D design.

4. Use of large background images and
videos is a trend that emerged this
year and will continue into 2015.
With faster internet speeds, and
advanced technology, it’s become
possible to display large images and
videos without significantly affecting
website load speed.
Large and beautiful image content is one of the best ways to make your website
stand out. You’re now able to creatively captivate your audience with fast loading
and subtle video backgrounds that increase visitor retention and conversion. If a
picture is worth a thousand words, a video is worth ten thousand. However, it’s
important to balance all this media content with compelling website copy. Yes, you
still need to use words. Not only is it essential to provide your visitors with the
information they seek, it’s also critical if you have any hopes of Google placing your
website at or near the top of their search results.
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5. Good typography helps better letter designing and improving the style and
technique of content. Besides enhancing overall site design, it helps your brand to
stand apart from the competition. However, if you mess around with the
typography, your website could look extremely flawed. There are free typography
fonts available on the Internet, but a professional website designer will probably
use customized fonts so that your brand’s uniqueness can be emphasize and
accentuated.
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When it comes to marketing your website,
content is king. We know that. However,
when someone visits your website to learn
more about what your business offers, are
they met with worn-out and boring fonts, or
are you engaging your user with something
that shows off a bit more personality?