The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
8. Why Use Social Media?
⢠Your audience is there
⢠Cost efficient
⢠Vast reach
⢠Increase interaction frequency
⢠Receive real-time feedback
⢠Establish your social media real-estate
⢠Gain competitive intelligence
⢠Better understand your audience
⢠Help your audience
⢠Itâs fun
9. 93% of Americans believe
a company should have a social media presence
14. Define your Goals
Before you get started,
define the goals for your
business or organization:
⢠Awareness
⢠Lead Generation
⢠Increase Sales
⢠Customer Retention
⢠Customer Service/Support
⢠HR/Hiring
⢠Event Marketing
⢠Feedback (Focus Group/Crowdsourcing)
16. Start with a Plan
⢠Get the right people involved
⢠Identify and Coordinate Resources
⢠Channel Management Time
⢠Content Production
⢠Response Routing
⢠Fulfillment
⢠Identify how you plan to measure success
⢠Create your Strategy
⢠Obtain internal approval/support
⢠Marketing/PR
⢠Customer Service/Support
⢠IT/Web Developers
⢠Senior Management
18. Define Your Audience
⢠Niche groups
⢠Channels they use
⢠Business Setting/Company
⢠Roles/Positions
⢠Demographics
⢠Psychographics
⢠Location
⢠Current relationship
21. Guiding Principles
⢠Align with business goals
⢠Be human - use a personal voice
⢠Be authentic - stay true to your brand, admit mistakes, say thank you
⢠Learn through action
⢠Share - the point of social media is sharing (ideas, information, expertise)
⢠Add value
⢠Build trust (donât pitch, just help)
⢠Have fun
23. Listen
⢠What is being said?
⢠Who is saying it?
⢠Where are they saying it?
⢠Is it positive or negative?
⢠How much reach or impact does it have?
24. Listen
What to listen for:
⢠Company or brand name
⢠Product or service names/terms
⢠Names of executives or top talent
⢠Competitors rand names
⢠Competitor product/service names
⢠Industry keywords/phrases
25. Listening/Monitoring Tools
FREE TOOLS:
⢠Google Alerts (google.com/alerts)
⢠Social Mention (socialmention.com)
⢠Twitter search (search.twitter.com)
Tip: subscribe to a Twitter search result
or Social Mention alert via RSS
28. Social Media Management Systems (SMMS)
WHAT IS AN SMMS?
A SMMS is a tool that allows you to manage,
monitor and measure your social media activity
in one place.
A SMMS can help you:
⢠Publish content to multiple social channels
⢠Schedule and automate content delivery
⢠Monitor and review social media activity
⢠Manage internal resources/workflow
⢠Manage resource permissions
⢠Review metrics and reporting
SMMS OPTIONS:
⢠HootSuite (hootsuite.com)
⢠Argyle Social (argylesocial.com)
⢠Spredfast (spreadfast.com)
⢠Awareness Social Marketing Hub
(awarenessnetworks.com)
33. Blogs
Blogs are widely considered the
cornerstone of all social marketing
efforts. Nearly all of your social media
efforts will point back to your blog.
34. Blogs
BENEFITS:
⢠Generate awareness
⢠Establish brand and thought leadership
⢠Engage your audience
⢠Share content
⢠Generate qualified leads
⢠Customer retention
⢠Search engine optimization
39. Twitter
STATS:
⢠200 million registered users
⢠65 million tweets per day
⢠75% of traffic sourcing from outside applications
⢠Adding 300,000 new users daily
⢠93% of social media marketers are using Twitter
⢠85% of large businesses will be increasing their
Twitter activities
⢠87% of Americans familiar with Twitter in 2011, up
from 5% in 2008
41. Twitter
BENEFITS:
⢠Establish yourself as a thought leader
⢠Frequently engage your audience
⢠Meet like-minded professionals
⢠Find your audience with Twitter search
⢠Create buzz
⢠Search engine optimization
http://search.twitter.com/advanced
42. Twitter
GENERATE REVENUE:
⢠Gain competitive intelligence
⢠Generate leads
⢠Market products, services (offers, product
launches, etc.)
⢠Great for event marketing
IBM used Twitter to generate 40%
of their event registration goals
within 72 hours.
43. Facebook
STATS:
⢠175 million people visit Facebook every day
⢠Facebook tops Google for weekly traffic in the US
⢠If it were a country, it would be third largest in the
world (only behind China & India)
⢠85.4% of large businesses plan on increasing
Facebook activity
⢠1/3 of all Facebook users are in the US
⢠The average user has 130 friends
46. Facebook
BENEFITS:
⢠Huge, dedicated audience that checks in regularly
⢠When content goes viral it has significant reach
⢠Confirm your key audience
⢠Great environment to build your brand
⢠Easy channel for feedback (likes) and
conversation (comments)
47. Facebook
GENERATE REVENUE:
⢠Strengthen customer relationships
⢠Identify Influencers
⢠Generate Opt-ins
⢠Generate Sales
⢠Average value of a fan is $3.60
48. Linkedin
STATS:
⢠Over 100 million professionals
⢠50% are business decision makers
⢠7.8% are C-Level Executives, 6.5% are EVP/SVP
⢠Average age of 41, HHI of $110k
⢠80% College Grad/Post Grad
49. Linkedin
BENEFITS:
⢠Professional, educated audience
⢠Resource for recruiting, talent acquisition
⢠Updates from other channels (Twitter, Blogs,
Slideshare, etc.) posted to your network
50. Linkedin
GENERATE REVENUE:
⢠Take advantage of Groups- create and
participate
⢠Identify prospects within groups
⢠Find prospects through search, people you may
know and connections
⢠Follow companies (track your competition)
⢠Ask questions in Answers area
51. YouTube
STATS:
⢠Over 20 hours of video uploaded every minute
⢠135 million viewers watched 13.1 billion YouTube videos in
March 2010 (96 videos/viewer)
⢠84.8% of total U.S. Internet audience watch online video
⢠YouTube generates 90% of online video consumption
⢠YouTube Search is the worldâs 2nd largest search engine
⢠73% of marketers plan on increasing YouTube/video
marketing
52. BENEFITS:
⢠Video is engaging and averages longer interaction
than other media
⢠Video content is easily sharable
⢠YouTube offers great statistical data on video
effectiveness
⢠Video meta data is great for SEO (Google owns
YouTube)
⢠Channels allow you to create a network and easily
share video content with them
YouTube
53. GENERATE REVENUE:
⢠Increase exposure of brand/products/services
⢠Generate leads: Demonstrate products and
services with videos, link to your site
⢠Speed up sales cycle: enrich sales content with
YouTube videos
⢠Accept direct ads on your YouTube content
YouTube
54. Slideshare
Slideshare is the worldâs largest community for
sharing presentations, documents and PDF files.
BENEFITS:
⢠25 million unique visitors
⢠70 million page views/month
⢠62% college degree, 19% masters or PhD
⢠Presentations can be embedded on your site/blog
⢠Options for sharing privately
⢠Join groups to share based on interests
57. Create Conversation and Engage
What to share via social media:
⢠Content that will benefit your contacts (blog posts, videos, webinars, etc.)
⢠Unique industry news and information
⢠Your thoughts/positions on relevant industry content
⢠Responses to others sharing relevant information
⢠Questions that other experts can answer
⢠Talk about yourself/your business less than 10% of the time (press releases,
company news, product/service announcements, etc.)
58. Maintain Your Channels
⢠Be Original
⢠Be Helpful
⢠Be Passionate
⢠Be Respectful
⢠Be a Motivator
⢠Be a Leader
59. What Not To Do
⢠DONâT only talk about yourself/your business
⢠DONâT oversell
⢠DONâT force it
⢠DONâT be inconsistent in approach or timing
⢠DONâT do anything that doesnât help achieve goals
60. Marketing Your Social Media Channels
Add your social media channels to your online and offline communications/collateral
⢠Emails
⢠Web Site
⢠Direct Mail
⢠Ad Units
⢠Packaging
⢠Business Cards
⢠Print Ads
⢠Radio/TV
66. MEASURE: Retention
⢠Increase in positive sentiment
⢠Increase in feedback (comments, mentions, etc.)
⢠Decrease in churn rate
⢠Reduction in support channels
68. These things do not make you money:
⢠Visits
⢠Impressions
⢠Comments
⢠Mentions
⢠Number of followers
⢠Number of likes
⢠Re-tweets
⢠Click-throughs
69. Social Medium ROI
Twitter ⢠10% of new web sales attributed to site traffic from
Twitter click-throughs
⢠Customer Service calls down by 20%
Facebook ⢠Webinar attendance up 20%
⢠Event sold-out due to 150 Facebook fans signing up
LinkedIn ⢠Reduced costs of talent acquisition by 50%
⢠Helped find targeted audience at $0 cost
YouTube ⢠50 product sales originated from YouTube.com
⢠Generated 100 new opt-ins
Blogging ⢠SEO improvements generated additional web traffic
⢠Generated 250 leads via whitepaper download
Slideshare ⢠20% increase in service inquiries
⢠50 new opt-ins
MEASURE: ROI
73. HOW MASS TRANSMIT CAN HELP
Mass Transmit - multi-channel Internet marketing agency
Email Transmit - email service provider (ESP)
Group Transmit - social sharing application
@MassTransmit
@EmailTransmit
Facebook.com/MassTransmit
LinkedIn.com/companies/Mass-Transmit
74. PRESENTATION
A copy of this presentation can be viewed or downloaded
at Slideshare:
http://slideshare.net/masstransmit
75. THANK YOU
Adam Q. Holden-Bache
8701 Mallard Creek Dr.
Charlotte, NC 28262
704-706-2670 x200
adam@masstransmit.com
Twitter: @adamholdenbache
Hinweis der Redaktion
Better understand your audience
Decrease the duration of the sales cycle
Better understand your audience
Decrease the duration of the sales cycle
85% of all marketers say social media has generated exposure for their business
More than half say social media has generated qualified leads
53.1% reported new business partnerships due to social media
73% cite improved search engine rankings due to social media
56% of users feel a stronger connection with companies they interact with through social media