Presentation on how businesses can use email marketing to achieve their business goals. Presentation covers setting goals, understanding audience, email design, email content, mobile email and more.

1. Adam Q. Holden-Bache | Mass Transmit @adamholdenbache

11. BRING
OUT
YOUR
DEAD!

12. BRING
OUT
YOUR
DEAD!
BUT
I’M
NOT
DEAD
YET

14. Emails are sent every minute

16. THE average U.S. Worker spends
Of their time
READING AND ANSWERING EMAILS

18. THERE ARE
EMAILS SENT TO THE AVERAGE WORKER
EACH YEAR

23. • INCREASE revenue/sales
WHAT IS YOUR
• GENERATE LEADS
• reduce cost of acquisition
• improve conversion rates
• Increase retention

26. YOUR EMAIL MARKETING EFFORTS
ARE ONLY AS GOOD AS YOUR

32. STAGE 1: The INBOX
EMAIL IS EXPERIENCED IN STAGES

33. STAGE 1: The INBOX

35. STAGE 1: The INBOX
EMAIL IS EXPERIENCED IN STAGES
STAGE 2: THE EMAIL BODY

36. STAGE 2:
The EMAIL
BODY

37. STAGE 1: The INBOX
EMAIL IS EXPERIENCED IN STAGES
STAGE 2: THE EMAIL BODY
Stage 3: The Web Site/Landing Page
ALWAYS DRIVE USERS TOWARDS CONVERSION

38. STAGE 3: The WEB Site/Landing page

39. • USE HEADERS & SUBHEADERS
• BREAK APART THE COPY
• USE BULLETS AND LISTS
• USE BOLD, ITALICS & FONT SIZE VARIATIONS
• USE COLOR & WHITESPACE
• MAKE IT SCANNABLE
EMAIL DESIGN

41. • DON’T SELL, EDUCATE
EMAIL CONTENT
• SOLVE A PROBLEM
• SAVE, SAVE, SAVE
• ENTERTAIN

43. 79%

44. 79% OF SMARTPHONE OWNERS
USE IT TO READ EMAIL
(THAT’s more than use it to
make phone calls)

46. Optimize for Mobile
1. Less content
2. Easy to click
3. Stack content (no columns)
4. Remove or link to low priority content

50. TEST, TEST, TEST

52. @adamholdenbache
RECAP:
• HAVE A GOAL
• KNOW YOUR AUDIENCE
• Quality over quantity
• DRIVE TO CONVERSION ( Open -> click -> CONVERT)
• Optimize for mobile
• always Test

53. Adam Q. Holden-Bache
CEO/Managing Director
Mass Transmit
adam@masstransmit.com
@adamholdenbache