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Presentation from the BtoB Networking Breakfast, NYC 10-29-09

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adam christensen
adam christensen

My quick, down-and-dirty 9-minute presentation on IBM and social media.

BusinessTechnologie
1 von 8
Social Media @ IBM Adam Christensen BtoB NetMarketing Breakfast October 29, 2009
What shapes brand perception ? ,[object Object],6 White papers, etc. 6 Company websites 3.3 Friend’s opinions 7.7 Other online sources 7.6 Articles in news 1.9 Analyst or professional associations 1.3 Experience with company’s employees 9.7 TV/Radio News 11.3 Direct marketing 10.1 Advertising 7.7 Tradeshows, etc.
Background: Why social media at IBM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IBM’s strategic approach ,[object Object],[object Object],[object Object],[object Object]
Underlying foundations IBM Values Social Computing Guidelines The Authentic Enterprise
Current picture of IBM & Social media ,[object Object],[object Object],[object Object],[object Object],[object Object],52,000+ 198,000+ 75,000+ 40,000+ 3,000+
[object Object],[object Object],∫ Strategy ( )
me ,[object Object],[object Object],[object Object]

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Presentation from the BtoB Networking Breakfast, NYC 10-29-09