This advert promotes a body cream from Clarins Paris that claims users will need to purchase a separate body scrub to fully benefit from the cream, encouraging additional spending. The background is light pink with red and black text. A close-up shot of the white tube with gold lid has scattered text at the bottom. The lighting is brighter on the left side to make the product appear bright and enticing to those seeking to improve their self-conscious skin. The language used suggests life will be better after using the lotion.

1. Stephen n Adam
Advert Analysis.
The advert in question is advertising a body cream
which tells you it needs smoothing body scrub for
your skin giving you the impression you need to
buy something else to go with it hence forth
spending more money on there products.
The background of the advert is a light shade of
pink with red and black text. The tube itself is a
bright shade of white with a gold strip where the lid
is.
The camera angles used is a close up version of a
plain tube with no writing on it with the words all
scattered around the bottom.
The product seems to be advertised at people who
fell self-conscious about there skin and it stand out
because of its red writing in certain areas.
The lighting appears to be coming from the left to
give it a bright look and a slightly dark look on its
right side. The shade of colour on the right side is a
grey and on the left side a stunningly bright white
light.

2. The font used remains nameless but it has a certain
classy look about it and in some areas coloured red.
With some text looking a bit more modern which I
find a bit of a let down.
The language used is that when you use this lotion
then life will be better this makes the audience
want to buy it because you will feel happier.
The slogan used states clarins Paris and is written
in bright red writing and is placed on the left hand
side of the advert. It seems to stand out from the
background.
The website appears to be important so people can
order there products of line so that they keep in
buinsness and make lots of money.