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AGENCY
Creates /produces/ place the ads. on
media
Different types of agencies
1. Full service agency
2. Account services
3. Marketing services
4. Creative services
ORGANIZATION OF ADVERTISING
1. Advertiser (Client)
2. Agency
3. Media organizers
ADVERTISERS (CLINT)
One of the most important element
Have product/services to offer
Or some cause to market
Is one of the final participant to
decide about ad.
Creates /produces/ place the ads.
on media
Different types of agencies
1. Full service agency
2. Account services
3. Marketing services
4. Creative services
ADVERTISING AGENCY MARKETING
MEDIA ORGANIZERS
Basic Function is to provide
Entertainment
News
Knowledge in such a way that
it provides an environment to
agency or advertisers to buy
their time and place
HOW AGENCIES GAIN CLIENTS
Referrals
Solicitations
Making calls and following them
Presentation
People ask agency to come and
present itself.
Presentations
Public Relations
Image and Reputation
Chennai
No. 23, L.B. Road,
Adyar, Chennai - 600020,
Tamil Nadu, India.
Ph : +91 44 24464 122 / 383,
+91 44 4217 0484,
Fax : +91 44 2446 4131,
Mobile : +91- 9884059520,
Email : office@sarojads.com,
md@sarojads.com
Contact Us :

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Advertising agency

  • 1.
  • 2. AGENCY Creates /produces/ place the ads. on media Different types of agencies 1. Full service agency 2. Account services 3. Marketing services 4. Creative services
  • 3. ORGANIZATION OF ADVERTISING 1. Advertiser (Client) 2. Agency 3. Media organizers
  • 4. ADVERTISERS (CLINT) One of the most important element Have product/services to offer Or some cause to market Is one of the final participant to decide about ad.
  • 5. Creates /produces/ place the ads. on media Different types of agencies 1. Full service agency 2. Account services 3. Marketing services 4. Creative services
  • 7. MEDIA ORGANIZERS Basic Function is to provide Entertainment News Knowledge in such a way that it provides an environment to agency or advertisers to buy their time and place
  • 8. HOW AGENCIES GAIN CLIENTS Referrals Solicitations Making calls and following them Presentation People ask agency to come and present itself. Presentations Public Relations Image and Reputation
  • 9. Chennai No. 23, L.B. Road, Adyar, Chennai - 600020, Tamil Nadu, India. Ph : +91 44 24464 122 / 383, +91 44 4217 0484, Fax : +91 44 2446 4131, Mobile : +91- 9884059520, Email : office@sarojads.com, md@sarojads.com Contact Us :