Great presentation that describes the failure of most email marketers to deliver a good rendering, usability and metrics for mobile users. And, why it is a critical concern today!
7. BlackBerry
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Alt text not present or not
displayed correctly
Difficult to scroll and click links
8. Android
Doesn’t auto scale
Can’t see web browser link
Main message and call-to-action
are hidden
9. Windows Phone 7
No images!
No ALT text
Centered preheader text & view
on mobile link not visible
10. iPhone
Renders beautifully
Auto scaling by default
Many fonts too small
Many links difficult to see or tap
11. But Mark,
why should
I care about
email in mobile?
12. Mobile will be the
dominant email view by
Christmas 2011
13. Smartphones now outsell
desktop computers*
100MM new smartphones by Q4’11**
100MM new tablets by Q4’11***
*HuffingtonPost, 2/11 **Nielsenwire 3/11, ***Nielsenwire 3/11
14. Mobile will be the
dominant email view by
Christmas 2011