Weitere ähnliche Inhalte Ähnlich wie Kickstart Your 2013 marketing Plan with the New Rules of Digital Engagement Ähnlich wie Kickstart Your 2013 marketing Plan with the New Rules of Digital Engagement (20) Mehr von Act-On Software (20) Kickstart Your 2013 marketing Plan with the New Rules of Digital Engagement7. •
Marketing
Lessons
Learned
in 2012
#AOWEB
10. Lesson # 1
Marketing
Automation is
Great…
When used
appropriately…
#AOWEB
12. •
– First Marketing Automation IPO 2012
– Acquisitions
•
– Usability matters even though it’s very subjective
#AOWEB
15. •
– Competitive Parity = Automation & Measurement
•
1. Integration
2. Configure a couple templates
3. Content audit
4. 1-2 nurture marketing campaigns
5. Standardized metrics
#AOWEB
17.
#AOWEB
23. •
– Web Analytics
– Social Media
– Campaigns
– Offer Optimization
– Pricing
#AOWEB
31. •
– Business Rules
– Channel agnostic communications
– Web Analytics Data + Offline Data
•
– Ability to converse with IT
– Willingness to seek analytical questions
– New roles
•
– Reporting and analysis in the hands of business users
– Real-time
#AOWEB
34. •
•
– Justify investments with company objectives
•
#AOWEB
35. Lesson # 5
Back to basics
4 Cs as
important as 4
Ps
#AOWEB
37. •
– 1 Billion users on Facebook
– Heavy dependence on digital channels
•
– Key for B2B: Social & … [Email, Mobile, Video, etc.]
#AOWEB
39. Lesson # 6
Armageddon is
near
and it’s not
because of the
Mayans…
#AOWEB
42. •
New Rules
for Digital
Engagemen
t
#AOWEB
Hinweis der Redaktion CMO’s feel unprepared for the amount of complexity they face.