Tierre Le is an eco-friendly apparel company founded by Michele Haltenhof and Khourin Wilkins. Their mission is to create sustainable fashion using materials sourced from and returnable to the Earth while supporting local communities. Their business model focuses on quality apparel made from recycled and organic fabrics through eco-friendly manufacturing processes. Their goal is to make sustainable fashion affordable and on-trend for consumers while reducing environmental impact.

1. Tierre Le®
Michele Haltenhof
&
Khourin Wilkins

2. Why Tierre Le® exists?
• As founders of the company we
chose the name Tierre Le®
which means Earth bound in
French
• The name embodies the
purpose of our brand
• Our mission is to create eco-
trendy apparel that utilizes
materials from the Earth, can
be returned to Earth and
supports communities of the
Earth

3. Business Model
Our business is centered around providing quality
apparel that reduces our footprint through
fabrications sourced and manufacturing processes.
How will this happen?
-Maintaining key relationships with our partnerships and consumers
-Our resources consist of fabrications that are completely
sustainable, manufacturers with eco friendly processes and our
customer and workforce
-Our key activities lie in the events that will take place and our
messaging as a brand through online presence and through
leadership in the apparel industry
-Through our business model, the goal is to create an affordable
eco-trendy line for our consumer, provide quality customer service
and remain true to our first key partners – the planet and its
communities present and future

4. Key Activities
• ECO Designs
• ECO fabric & trim R&D
• ECO Cost
• Management
• Production
• Tech Design
• ECO Market research
• Create branding
opportunities
• Merchandising

5. Key Activities Insight
Creates the future and sustainability of the business
– Source recycled materials, organic fibers, and natural dyes
to protect our environment
– Maintain the possible lowest costs to ensure retail price
points are at a great price
– Designs are a the top of current trends, fashion
trendsetters will acknowledge business strategy and keep
the reputation of the brand strong

6. -ECO friendly fabrics are the wave
Business for the future. We will increase
business success, and brand
awareness by partnering with
Partners Businesses who are ECO
friendly, taking into
consideration our environmental
Eco Ventures Group Inc. protection and ones own health.
We like to minimize emissions
and harm to the environment
-The way to achieve this is by using
the three R’s: reduce, reuse and
recycle
-ECO Ventures Group Inc. is an
ECO friendly business venture.
The company specializes in
growing minerals, renewable
“Eco Friendly” energy and other resource needs
“Economically Sound”

7. Business
Partners -Libolon is a yarn
manufacturing facility
Libolon:
where they use
http://www.libolon.com/historical
.php
recycled bottles and
crush them to
Example: Recycled Polyester introduce eco friendly
cycle
fabric
-See below are a list of
brand fiber companies
we have partnered with

8. Business
Partners -US textile manufacturer
of warp knits, circular
Green Textiles knits and woven fabrics.
This facility produces
sustainable fibers such
as: recycled
polyester, Bamboo, and
hemp.
-They ensure
profitability by putting
people first.

9. Key Resources
• Quality eco-friendly materials
• Collaborative vendors for manufacturing
• Apparel distributors
• Local communities
• Graphic designers
• Stake holders
• Advertisers
• Social media outlets
• Sustainable businesses and organizations
• Designers
• Employees
• Customers
• Eco conscious buyers
• Financial guarantees
• Patents

10. Stakeholder matrix
A: The “primary beneficiaries” B: The ones that can make
the difference
High
1. Customers
1. CEO
2. Suppliers
2. Company
3. Contractors
Level of Importance 3. Employees
4. Community
D: the “bystanders” C. The “risk group”
1. Social Medias
2. Partners with
1. Shareholders
organizations
2. Government
3. Sustainable
3. Investors
companies
Low High
Level of influence

11. Solution to the problem
-Our solution to saving the environment and increasing customers
satisfaction is to have the right resources and back up resources, and
increase knowledge as to where they came from and how they are
saving the environment.
ECO friendly fabrics:
Bamboo – Has become widely known for its luxurious softness, smooth hand, flowing and gentle
drape. Its cheaper than cashmere, so this will create a greater profit for our company.
These fabrics will be free of pesticides, chemical fertilizers or herbicides. It contains a
substance that makes it antimicrobial
Organic cotton – Are grown without toxic pesticides or fertilizers. Must be grown in a soil
that has been free of chemicals for three years before the cotton can be planted on it
Optional fabrics:
Organic Wool – Is grown in Sonoma County, California. Raised chemical-free, light-weight
wool fabrics are naturally moisture-wicking, odor-resistant, and breathable.
Hemp – Requires no chemical, and pesticides. Used to create strong sturdy, soft, and
delicate fabrics. It is a renewable resource that can be ready as little as 100 days and is
the most versatile fiber
Upcycling :
”Eco-Friendly: What's better than reusing those pesky plastic bottles? Repurposing them into
clothes that fit your healthy lifestyle saves on landfill, oil, and other well-known harmful
environmental effects of all those bottles we throw away. Plastic can be recycled into
many fitness-specific clothes, from cycling shorts to socks. In fact, it takes about 20
bottles to make one bike shirt, so the practice of upcycling can have a major impact
on the environment.”

12. Solution to the problem
Natural Dyes:
-Plant-based, vegetable pigments provide desired color
-Natural dyes-mainly from plant and other organic sources
-Muslims, silk, and cotton work best for natural dyes.
We have located a company in Nashville, TN called Artisan
Natural Dyeworks-They use plant and earth based dyes,
such as the sun to oxidize the color of the cloth

13. Target Customer
TierreLe’s lady is between 20 -30 yrs old
Represent diverse demographics
Socially and environmentally connected
Working professional / entering the workforce
Fashion forward trendsetters
o We advertise in our “fashion spread” magazines about our
refreshing lifestyle and what it means to save the environment
and our own health.
-Coupons are distributed to those who sign up to our latest
gossip. We spread our brand through social medias, such as
Facebook, Twitter, and youtube, to promote and send out a
message.

14. Tierre Le’s Value to the
consumer
Products Services
Quality apparel made of sustainable Provide on-trend and affordable apparel
fabrications for women
locally manufactured apparel Customer-centric service
Online “look book”
Easy online shopping /free shipping in
Create positive awareness of the US- rates apply internationally
social, economic and environmental
challenges through design Retail store in NYC
Frequent sales on apparel
YouTube video of “what’s trending
today”
Consumer buy-back option (company
assist with responsible disposal

15. Market
Top ten Eco-friendly U.S
Cities:
New York City Stats
• New York City According to the 2010 census there were
7,252,871 women in NYC between the
• Los Angeles ages of 18-44. This represents an
• Philadelphia estimate of the potential market in the
borough of Manhattan alone
• Atlanta
• Washington, D.C. There are over 40 colleges and universities
within NYC
• Dallas
• Austin
• Houston
• San Francisco

16. Further insights into Tierre Le®
business model
Revenue Model:
• As a company that will sell apparel via
online and in 1 retail location (NYC) the
models utilized will be merchant and
manufacturer.
• Merchant: (catalog-web based only, click
&mortar)
• Manufacturer: (Purchase, branded
integrated content)

17. Revenue models detailed
-Catalog will be exclusively online to reduce costs
and minimize paper usage and waste- customers
will purchase items online globally
• Click & Mortar provides customers the ability to
not only shop online, but also in our retail store
• Purchase provides the consumer with a direct
sale through the website
• Brand Integrated content will set us apart from
other apparel companies in that we will deliver a
consistent message around sustainability

18. Stakeholder Input &
•
Activities
Suppliers- Key to providing quality fabrications sourced locally and internationally-
through research
• Customers- support the brand through activism , purchasing and spreading the
message via social media and government
• Community- Support legislature to improve community relations and the brand by
spreading the message
• Employees- Provide quality input on various levels through hard work, innovation and
creativity
• Shareholders- provide financial support through partnering with like board members
and sourcing new opportunities for company development
• Government- respond accordingly to the needs of the planet through passing legislature
supportive the three pillars of sustainability
• Investors- provide monetary resources through sourcing available funds and remaining
honest and dedicated to the mission
• Social Media- Provides great marketing and advertising opportunities at no cost by
linking individuals globally
• Sustainable companies- Support brand by joining and sponsoring key events to
strengthen the mission and its values
• Partner with Organizations- organizations that can provide workforce and other
resources by aligning with like goals and objectives

19. Stakeholder Outcomes &
Impacts
• The outcomes of each of the
stakeholders create an environment
that meets the three pillars of
sustainability
Earth Society
Economy
The impacts are unified organizational goals with external and internal projects
Job growth through retail store and other community initiatives
Decrease in apparel industries negative impact on the earth
The hiring of local talent to work within fair and just environments

20. Why invest in Tierre Le?
• Having outlined the various components of our Tierre Le , we the founders and
owners of the company believe that a major shift needs to occur
• The goal is to change the planets current condition and communities we touch for
the better- one thread at a time
• The relevancy for sustainable business design is high and the need is urgent
• This is not just another brand - Tierre Le is in fact a lifestyle that should be
adopted as industry norm
• Key takeaways- Sustainable apparel- Supports the Earth and its communities

21. • fashionstyleidea.com- images
• http://www.nytimes.com/roomfordebate/201
2/07/30/responsible-shoppers-but-bad-
citizens/the-power-of-environmentally-
conscious-shopping
• http://www.census.gov/prod/cen2010/briefs/
c2010br-03.pdf