How to optimize Your App Monetization

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Thomas Bensoussan

Mobile Marketing – Best Practices

How to optimize
your App Monetization?
5 Tips to Success

Mobile Marketing – Best Practices

1. Create an “hybrid” monetization model to maximize revenues
Most of Apps have a target market that includes both types of users :
Paid users (Direct Monetization via in-app micro transactions for a premium experience)
Free users (Monetization via Mobile Ads)

2. Use Powerful ads formats
Regular banner ads placed at specific areas inside your app
Launch & Exit ads in an app
Interstitial ads at the right ‘breaks’ within the app

3. Select ad mediation for more choice & more control
Use a server side ad mediation platform to add or remove ad networks

4. Integrate “frictionless” billing options
Use prepaid balance or postpaid bill
PayPal / NFC / Prepaid Cards / SMS Billing

5. Maximise distribution
Make your App available on all applications stores (GooglePlay,AppStore, WP MarketPlace …)
Partner with handset manufacturers to pre-bundled the app within mobile devices
Launch CPD (Cost-Per-Download) campaign to rise the top of the charts and starts getting massive
organic downloads

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How to optimize Your App Monetization

1. Mobile Marketing – Best Practices How to optimize your App Monetization? 5 Tips to Success

2. Mobile Marketing – Best Practices 1. Create an “hybrid” monetization model to maximize revenues Most of Apps have a target market that includes both types of users : Paid users (Direct Monetization via in-app micro transactions for a premium experience) Free users (Monetization via Mobile Ads) 2. Use Powerful ads formats Regular banner ads placed at specific areas inside your app Launch & Exit ads in an app Interstitial ads at the right ‘breaks’ within the app 3. Select ad mediation for more choice & more control Use a server side ad mediation platform to add or remove ad networks 4. Integrate “frictionless” billing options Use prepaid balance or postpaid bill PayPal / NFC / Prepaid Cards / SMS Billing 5. Maximise distribution Make your App available on all applications stores (GooglePlay,AppStore, WP MarketPlace …) Partner with handset manufacturers to pre-bundled the app within mobile devices Launch CPD (Cost-Per-Download) campaign to rise the top of the charts and starts getting massive organic downloads

How to optimize Your App Monetization

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How to optimize Your App Monetization