Innovation Bubbling is a tool that helps to stimulate new reflections and simulates the creation of new ideas and business opportunities.

1. Bubbling new
iinsights
ight
(aka. Innovation Sourcing)

2. Bubbling is the
process th t
that
integrates several
social dimensions in
one’s own reality.

3. I d ’ get iit
don’t g

4. Bubbling helps an
organization explore
organi ation to e plore
new horizons, unknown
experiences and
capture new
reflections.

5. It’s the experiencing of
new contexts, from the
t t f th
p
past, the present and
p
the future.

7. WHY?

8. We don’t h true
W d ’t have t
experiences about other
p
contexts anymore. What
we consume and learn
from are stereotypes
and stories.

9. So, it is like Open Innovation,
where we iintegrate externall
h t t t
experts in our innovation
process?

10. It’s different. Open
Innovation calls for experts
from whom we can
capture k
t knew k l dknowledge,
whereas Bubbling focus on
YOU visiting other
contexts, experiencing
, p g
their worlds and gaining
new reflections.
reflections

11. IImagine: if you h t
i have to
innovate in HR. What
would you do?
Benchmarking,
Benchmarking internal
surveys etc.?

12. Imagine visiting a
prisons to explore
human “normalization”
or a monastery to
experience how the
monks create th i deep
k t their d
self-awarenes.

13. Bubbling creates
unique new
reflections, ideas, and
stimulations for a
richer idea generation
and innovation
di ti
p
process.

14. ok, and why again is it
, y g
different to DILO?
(day in the life of a ...)
)

15. DILO is an important and rich tool
that everyone should experience.
Bubbling however on the other
hand explores extrapolated
contexts that are not necessarily
“direct” linked to the company's
defined problem but more with the
identified paradoxes. Furthermore
will YOU actively participate in the
process, experience and interact
with it
it.

16. …and what value does
and
it generate?

17. Due to completely new
reflections and
stimulations, companies
have a higher probability to
g
generate substantial and
breakthrough ideas.
Consequently it is a tool
that helps to balance the
innovation-risk portfolio
innovation risk portfolio.

18. Thank you!
y
core@activisti.am
Anderson Penha André Coutinho Daniel Egger Marcelo Fernandes
@anderson_penha @andrehcoutinho @daniel_egger @fernandes2050