A 10min presentation about our innovation diagnostic that we use to prepare the organization for the co-creation innovation process

1. Innovation Diagnostic
Symnetics
y

2. company innovating
how would it be?

3. the the
innovation innovation
diagnostic diagnostic
delivers delivers
new new
insights
i i ht insights
i i ht
and and
understandings understandings
seeing
g seeing
g
in a new way the in a new way the
internal external
& internal external
&
environment environment

4. mystery heuristic algorithm
understandings
seeing
opportunities
new insights
design thinking
innovation diagnostic
analytic thinking
intuitive thinking
(inspired by Roger Martin)

5. Locking backwards: history and
innovation language, value chain,
p j
projects and strategy
gy
Looking socially: understand why and
they act as they act, silos, innovation
concentrations and relationships
Looking outside: clients and agents
perspective about innovation, their
energy and language
Looking rationally: understand the
why, context and processes
Looking emotionally: listen to stories
and experiences
Looking ahead: understand
aspirations, see opportunities in the
value chain

6. …and considering several
further perspectives
(inspired by IDEO

7. and the present
bring the future

8. find the
common
innovation
language
denominator

9. Understand de
company's unique
innovation energy

10. Social cross departamental
innovation alignment

11. search for new opportunities and
enriched the value chain

12. innovation
is contextual, and as
unique
q
for each company
as i people
its l

13. Understand the innovation energy
(wikipedia)

14. company innovating
how would it be?

16. Images
• Slide 4,
http://craftzine.com/images/craft/03/DownloadableEyes
p // / g / / / y
.jpg
• Slide 8, http://arys.free.fr/wpvtl/wp‐
content/2007/12/blabla.gif
• Slide 9,
http://www.flickr.com/photos/deniscollette/1550512599
/sizes/o/
• Slide 10,
Slide 10
http://www.flickr.com/photos/jaumedurgell/963445610/
sizes/l/
www.symnetics.com.br . .