This document provides marketing tactics and strategies for an automotive dealership to blast their competition. It outlines both overall strategies like focusing marketing efforts and specific tactics for the website, search engine optimization, pay per click ads, email marketing, social media, and more. The goal is to give shoppers direction, make the shopping process easy, build trust, and engage customers through multiple online touchpoints to drive sales and choose the dealership over competitors. Analytics are also discussed to test what works best.