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Are You Chatting???
The Shift

 Informational to Conversational

 Premier hosted LIVE automotive chat solution with people
  in Orlando and Las Vegas

 We proactively engage every visitor to your dealership
  website and act as a virtual assistant

 We offer a unique prequalifying system to get your
  website shoppers engaged and talking
Why Chat?

 Solves a Problem as the average dealer receives
   5,000 Unique Visitors
   150 Leads
   4,850 Missed Opportunities
Why Chat?

4,850 Missed Opportunities
Simple Math

 Total Visitor Count

 Minus Out Leads Generated From Your Site

 Take Anonymous Visitor Total Multiply 2% (.02)

 Take The Number of Chat Multiply 10% (.10)

 = Expected Number of Increased Sales
Connecting With Site Visitors
Customized
Invitations
Right Message
  Right Time
Rich Media
Consumer
Experience
Video Meet & Greet
Connecting With Site Visitors

 6 Second Rule

 Our Virtual Sales Assistants will
  begin conversation with your
  customers within 6 seconds of
  them initiating a chat.

 Translate into 16 Languages
Connecting With Site Visitors

 Dedicated Staff
   Highly trained Virtual Sales Assistants work as a member of
    your team.
   We continually train staff on product knowledge and your
    individual stores promotions or specials to ensure a seamless
    chat experience for the website shopper

 Active Listening

 Steering the conversation

 Two Option Sales Approach
Connecting With Site Visitors

                  Minutes
                  Is our average chat length
Connecting With Site Visitors

 I don’t mean to interrupt

 Would you like assistance with that

 We have additional information on that vehicle if you
  would like it

 Are you looking for new or pre-owned
Prospect Detection
Prospects visiting a Site
Connecting With Site Visitors

 Right Messaging Right Time
Connecting With Site Visitors
Shopper Questions

 Availability

 Pricing Questions

 Rebates & Incentive Information

 Service Related Conversations
Shop With Me Technology
Four Step Conversion Process

 Establish Rapport

 Steer the Conversation

 Give options

 Provide Information
Connecting With Site Visitors

 Recap
   6 Seconds Rule
   8 Minutes average Chat Length
   Convert 2-3% of visitors to a Chat
   80% of Chats convert to leads
   12%-17% will set an appointment on the first chat
Social Media Integration

 FaceBook Application

 ebay Integration

 Craigslist Integration

 News Letter Integration
Integration
Touch Points
Mobile Application

              Ability to chat directly from your
               mobile device
Management Oversight

 Chat Reviews

 Process Improvements

 Real-Time Chat Monitoring with Whisper

 Conversational Adjustment
Trend Spotting in Chat Sessions

 Keywords

 Click Paths

 GEO-IP
Reports
Real-Time Shopper Data
Chat Conversion Metrics

 2-3% Website Visitors Engage in a Conversation

 80% 3 Point Data Capture
   Full Name
   Email
   Phone

 Extended Data
   Product of Interest 82%-91%
   Trade Information 68%-74%
   Appointment Set 12%-17%
Typical Dealership Breakdown

 5000 Unique Visitors

 150 Leads Per Month

 4850 Anonymous Opportunities

 97-145 Chat Per Month 2%-3%

 78-116 Additional Leads 80%
ActivDashboard
Question
Todd Smith
todd@activEngage.com

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ActivEngage Presentation

Hinweis der Redaktion

  1. Average dealer does 16 seconds 20% chat abandonment rate
  2. Knowing is half the battle! Focus on the shoppers that matter most… BUYERS Not every shopper is equal If 100 people drive on your lot but only 3 get out to look around, which do you consider true prospects?
  3. activEngage integrates with countless online marketplaces Facebook- 350 million users. We are the only integration on the planet. Craigslist Email eBay Microsites One central location to monitor online marketplaces Which online sources are driving the best quality traffic?
  4. View detailed information about your online shopper before a conversation even begins Relate to your customer for a more personal experience When shoppers land on your website, you can see: Are competitors on your site? Amount of time spent on your site The pages viewed and in what order How shoppers got to your site How do you know if your website shoppers are local to you? Geo-targeting feature allows you to pin point shoppers location Are shoppers true “prospects” or someone just trying to keep their local dealer honest?