Where are you spending your marketing budget in 2015? It’s that time again to budget for the coming marketing year. Have you made all the right choices? Check out the summary slideshow then download the eBook “Top 10 Online Marketing Trends for 2015” and compare your plan against what the rest of the industry is doing.
2. 1. Content Marketing
Shifting towards higher quality and visual story telling
Content marketing takes on many
forms, such as blogs, case studies,
how-to articles, white papers,
application notes and more visual
sources, like webinars, infographics,
photos and product videos.
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3. 2. Search and Social Media New Level of Integration and Collaboration
Some experts suggest
SEO and social media
marketing will merge
into a new discipline.
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4.
5. 3. Branding Invest in Authenticity and Thought Leadership
Companies need to
invest in marketing that
allow them to establish a
level of authenticity with
their audience.
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6. 4. Retargeting Growing in Effectiveness
Because retargeting is
growing in popularity, the
options available to small
business, marketers and
advertisers is growing.
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7. Paid Search Continues to Dominate
Spend Your Money on the Right Content and Platform
While Google dominates the
field, there are several players
investing in delivering a PPC
option that meet the needs
of small businesses.
5.
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8. 6. Evolution of Direct Email
Segmentation, Personalization, Responsive Design
Those that shy away from
email marketing because of
their own perception that
emails are a nuisance will fall
behind their competitors who
have embraced it.
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9.
10. 7. The Mobile Revolution Mobile-Friendly Content and Engagement is a Must
If you don’t have
a mobile
strategy, get one.
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11.
12. 8. Marketing Automation Leverage the Right Tools and Cloud Solutions
A trend that you’ll see in
2015 is the adoption of
marketing automation by
businesses of all sizes.
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13. 9. Business Intelligence On-Demand, Actionable Analytics
Marketing data will become
a crucial point in any
marketing endeavor and its
acquisition will be easier and
faster.
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14. 10. Now Hiring
The Rise of the Marketing Technologist
A Marketing Technologist is a
hybrid of someone who
understands your product,
your customer and is a tech-savvy
marketer. Get one.
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15. Where are you spending your marketing budget in 2015?
DOWNLOAD THE EBOOK
It’s that time again to budget for the coming
marketing year. Have you made all the right
choices? Download the new eBook “Top 10
Online Marketing Trends for 2015” and
compare your plan against what the rest of the
industry is doing.
Download the eBook