SEO, Social Media, and Content: The Three Musketeers of Inbound Marketing!

1. Inbound Marketing
Twitter: #ActiveIM
SEO, Social Media, and Content: The Three
Musketeers of Inbound Marketing!
www.ActiveConversion.com | 1-877-871-2ROI

2. Agenda
• Push Vs Pull Marketing
• Pull Marketing = Inbound Marketing
 SEO
 Social Media
 Content
• Metrics
 Marketing automation to generate & nurture
Leads
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3. Push Vs Pull Strategy
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4. Search Engine Optimization
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5. Search
Can customers find you?
Outside of knowing your brand or getting referred.
Search engines is how people connect to
information online.
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6. Why Optimize?
Don’t be a billboard in a desert
Having a website is not enough.
Your website maybe invisible to search engines, or you may appear like one of
millions of cookie cutter companies to Google.
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7. Be the Smart Kid
Getting high grades with Google
If you want Google to like you, give
Google want it wants.
What Google wants is for you to follow the rules and tell it what you are all
about. Google also wants to hear from everyone else what they know about
you too.
You have to optimize for Google.
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8. SEO
Benefits!
• Get found On Google
• Credible keyword oriented content that is
indexed thoroughly
• Link popularity and other offsite activities to
increase credibility
• Web site optimization, including inserting tags
and removing indexing barriers
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9. SEO
Marketing effectiveness!
SEO effectiveness at accomplishing
various marketing objectives
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10. Social Media
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11. Social Media
I tweet!
It’s more than just Twitter.
Think beyond just Twitter, Facebook or Linked In. Social Media are Blogs,
Webinars, Podcasts, YouTube, Flicker and so much more.
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12. Social Media
I blog!
Social Media’s true power is feedback.
Don’t just push out content and updates via Social Media without considering
the SOCIAL part of things. The reason why social media has become so
popular is because it’s INTERACTIVE.
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13. Social Media
Benefits!
• Increases the amount of SEO friendly content on
the web
• Generates inbound links
• Increases the number of listings in the SERP’s
• Improves the quality of your website’s traffic
• Improves search conversion rates
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14. Social Media
I promote!
Plans for the Use of Social Media for Promotion or Engagement for
events (Late 2010 to Late 2011)
©2011 Osterman Research, Inc. and Quantum Leap Marketing, Inc.
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15. Content
It’s all about content & content is
King
Webinars
Blog
Whitepapers
Twitter Streams
LinkedIn Groups
Video –YouTube
Podcasts
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16. The Right Content
Does it matter to them?
Compile content that shows thought
leadership.
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17. The Right Content
Doesn’t come from you
User Generated Content (UGC) is
mightiest of all content.
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18. Content
Benefits!
• Engages the reader
• Increases search engine rankings and traffic
• Promotes the likelihood of quality links from
other sites
• Creates thought leadership & credibility
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19. Content
Marketing effectiveness
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20. Content
Marketing challenge
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21. Metrics
• You have your inbound marketing working,
now what?
 Marketing Automation
» Analytics (Track & analyze visitors)
» Generate leads (Convert web visitors into leads)
» Nurture leads (Convert leads into sales ready
leads)
www.ActiveConversion.com | 1-877-871-2ROI

22. Online Marketing &
Marketing Automation
Fact: Only 0.5-4% of Traditional
visitors to your website
Marketing:
identify themselves
Trade
Shows, Ads
Follow up interested
prospects
Email:
PPC,
Blasts & Auto filtered for
Banner Ads
Web Nurturing
Click throughs are
Sales Reps
prioritization; a
Site like form fills
self populating
call list
Visits
ActiveConversion:
Social Lead Generation
Search Media: Prospect Scoring
Engine Blogs, FB, Competitive Intel
Visibility LinkedIn
Twitter
www.ActiveConversion.com | 1-877-871-2ROI

23. Marketing Automation
Benefits!
• Fix follow-up failure
• Make campaigns buyer-centric
• Make marketing's contribution to the pipeline
measurable
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24. What is ActiveConversion?
• Lead Generation – reverse IP lookup
• Lead Scoring – prioritization, timing
• Lead Management – M&S alignment
• Lead Nurturing – the leaky funnel
• Marketing ROI – testing and measuring
www.ActiveConversion.com | 1-877-871-2ROI

25. Questions?
Jim Wong Jon Edgar
Inbound Marketing Specialist Account Executive
ActiveConversion ActiveConversion
403-508-9889 x111 403-508-9889 x118
jwong@ActiveConversion.com jedgar@ActiveConversion.com
Web: www.ActiveConversion.com
Twitter: http://twitter.com/ActiveConv
Facebook: http://www.facebook.com/ActiveConv
B2B Marketing Blog: http://b2b-marketingblog.com/
Online Marketing Blog: http://blog.foundpages.com/
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