You’ve got a basic LinkedIn Profile and you send and receive invitations to connect on LinkedIn. Maybe you have even joined a Group or two. But what are you really supposed to do with LinkedIn, and how can it help you develop business relationships (and hopefully, new clients)? In this webinar, we’ll move beyond the basics and show you some of the advanced features of LinkedIn and how you can use them effectively. Lawyers who attend this webinar will learn more about: • Advanced Profile features • How to effectively connect with others on LinkedIn and what to do once you are connected • Searching for, participating in and creating your own Groups • How to use LinkedIn’s search features to your advantage • The ethical issues are implicated with LinkedIn use • Company Pages and what can you do with them • How to effectively monitor your LinkedIn network

1. Allison C. Shields, Legal Ease Consulting, Inc.

2.  President, Legal Ease
Consulting, Inc.
 Practice Management,
Productivity, Marketing and
Business Development for
Lawyers
 Services include individual
coaching, training,
assessments & surveys, and
business and marketing
strategy
 Practicing lawyer for over 15
years
 Former law firm
Administrative Partner
 Co-author, LinkedIn for
Lawyers, published by the
American Bar Association

3. LinkedIn for Lawyers.

4.  700,000 members in
the legal field
 >2 members join per
second
 Average:
• $109K household income
• 24% have portfolio value
$250K+
• 15 years experience
• 41 years old
• 168 connections

5.  Special concerns for
lawyers
 “False or Misleading”
information
 Uncertain regulatory
environment

6. Supercharging Your LinkedIn
Profile

8.  Professional
 Engaging and
Inviting
 Consider using
same one you
use on other
networks for ease
of recognition

9. Important: When someone interacts with
you on LinkedIn this is what they see first.
Be descriptive!

10.  Use all three
options
 Change default
names
 Change public
profile link

12.  Short Bio
 Use Keywords in your profile
◦ Words someone would use
to find you
◦ Language clients use to
describe their problems or
issues

15.  Certifications  Volunteer Experience
 Publications and Causes
 Honors and Awards  Languages

17.  Slideshare  Lawyer Ratings (M-H)
 Box.net  Projects
 Events  WordPress
 Google Presentation  Legal Updates (JD Supra)

18.  Manage received recommendations
 Send recommendations
 Request recommendations
 Ethical issues

19. “Specialties,”
“Expertise” &
Disclaimers

20. Effectively Connect with
Others on LinkedIn

21.  Add Contacts
 Load up & look up
(Outlook)

22.  People You May
Know
 Who‟s Viewed Your
Profile?

23.  Personalize your
invitations to
connect.
 Don‟t use the
default invitation
 Give them a
reason to connect

24. *Continue the
conversation: thank
the person
for connecting

25. Keyword
Location
Industry
Group
Relationship
Language

27. Grow contacts through
events + business cards:
Send invitation as a follow up
within 1 – 2 days

28.  To connect or not
to connect with
clients?
 Connecting with
judges and others

29. Participation: Groups

30. Organized by:
• Area of practice
• Personal interests
• Alumni
• Charitable
• Other

31. • Unauthorized
practice of law
• Unintended
attorney-client
relationship
• Confidentiality
issues

32. Participation: Monitoring Your
Network

37. Be inspired by status
updates: correspond & fast
forward relationships!

38. Tag
contacts for
targeted
messages
(can only
message
<50
contacts)

39. Goal: take it off-
line „digital to
personal‟

40. Settings

41. Adjust your LinkedIn profile
settings from the toolbar on the
top right of your screen.

43. 1. Updates
2. Activities
3. Profile Views
4. Connections
5. Social and Partner
advertising

44. Company Pages for Law Firms

45. Click on Companies,
then Add a Company

46. Use Your Company
Page To:
• Update employees
• Share valuable
information
• Promote firm
events
• Showcase
Employees
• Describe Your
Services/Practice
Areas

48. Contact Information:
Allison@LegalEaseConsulting.com
Phone: 631-642-0221
www.LawyerMeltdown.com
www.LegalEaseConsulting.com (blog)