There’s a lot of work that goes into designing a website and it’s what you don’t see that is probably the most important. This session will cover the important steps to designing an effective website that truly solves client’s problems. A must hear for freelance designers, professional designers, and anyone that wants to put web strategy on their LinkedIn Profile.

1. More than a Pretty Comp

2. Andrew Searles
andysearles.com
@acsearles
dribbble.com/acsearles
slideshare.net/acsearles

3. Design is not Art
Design is not Magic
Ninja designed by John O’Shea from The Noun Project. Mustache designed by Bryn Mackenzie from The Noun Project

4. Designers Solves Problems

5. Designers Think Critically

6. Designers Produce Results

7. Don’t Start Here

8. 1 Goals
Goals = Problems
(stated in a positive light)
Make ‘em Measureable
Make ‘em Specific
7
1 2 3 4 5 6 8

9. Increase Referrals from General Practitioners
Efficiently in New Patient Onboarding Process
Rebranding for the new Name

10. Increase Qualified Leads Through a “Request a Quote” Form
Increase Brand Awareness

11. 2 Define Your Audience

12. 2 What do you want?
$

13. USERS CALLS-TO-ACTION
New Patients/Caregivers Forms and Paperwork
Referring Physicians Who is My Doctor
Current Patients Refer a Patient

14. USERS CALLS-TO-ACTION
Contactors/Sub-Contactors Request a Quote
Business Owners
Sports Complexes
Home Owners

15. 3 Structure
Content Types
Site Map
User Flows

18. Pencil designed by John Caserta from The Noun Project

19. You Have Options

20. (Take it to the Web)
Personal Note

21. Audience Site Map
1 2 3 4
Goals Calls to Action

22. Sketches CSS
5 6 7 8
List Priorities HTML

23. 9 Done

24. Andrew Searles
andysearles.com
@acsearles
dribbble.com/acsearles
slideshare.net/acsearles