Acromobile's webinar slides from How To Engage Your Customers through Mobile to learn how you can leverage Mobile for your business.
Leverage the mobile channel to drive sales, improve conversion and increase customer loyalty
Rapidly deploy mobile engagement solutions at a lower total cost of ownership
Enhance customer loyalty by offering convenience, content, and contextual support on-the-go
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Acromobile Webinar - How To Engage Your Customers through Mobile
1. Webinar Series
The Webinar will begin in 5-10 minutes
Webinar take-aways
How to rapidly How to enhance
How to leverage
deploy mobile customer loyalty by
mobile to drive sales,
engagement offering convenience,
improve conversion
solutions and reduce content, and
and increase
total cost of contextual customer
customer loyalty?
ownership? support on-the-go?
2. Summary
• Trends in the Mobile Revolution
• Leveraging mobile
• How do I move to the mobile channel ?
• Questions & Answers
3. Jason Masciarelli
• Founder & CEO of Acromobile,
responsible for creating the Acromobile
Customer Engagement System and its
related Acromobile Customer
Engagement Platform
• Founded and ran Theikos Inc., the first
global Cloud Computing consulting and
outsourcing company
4. Trends in the Mobile Revolution
1 billion the number of smartphone users by 2016
300 million number of employees using smartphones
by 2016 (200 million will have bought their own)
80% of smartphone owners want more mobile-
optimized product information
73% number of companies planning to make investments
in
the mobile channel
64% number of affluent app users say they view brands
with
mobile apps more favorably
4/5 consumers use smartphones to shop
5. Leveraging Mobile
• Customer Acquisition - mobile advertising, SEO,
SMS/email campaigns, social sharing
• Adoption & Loyalty - e-vouchers, push
notifications, gamification
• Commerce - mobile shopping cart, payment
gateway integration, tokenization
• Customer Support & Service - enquiries, support
cases, field service enablement, ‘my account’
7. Is mobile for me ?
• Do you know who your customers are ?
• Do you know what their mobile habits are ?
• Do you know how to reach them through mobile ?
8. How do I start ?
• Option: 1 Hire your own development
team
• Option: 2 Hire an agency or app
development company to
develop it for you
• Option: 3 Subscribe to Mobile Engagement
System
9. Comparison of Mobile Options
Own Team External Team Subscribe
Time
TCO $$$$$ $$$ $
Labour
Ongoing &
Maintenance Ongoing Included
Costly
10. Why now ?
• Earlier start means better experience
• Customer insights & profiling
• Your customers are already trying to engage
you through mobile - how are you
responding ?
11. What next ?
• Get started for as little as $4 per day