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Webinar Series
        The Webinar will begin in 5-10 minutes



                         Webinar take-aways
                                How to rapidly        How to enhance
  How to leverage
                                deploy mobile        customer loyalty by
mobile to drive sales,
                                 engagement         offering convenience,
improve conversion
                             solutions and reduce        content, and
   and increase
                                 total cost of      contextual customer
 customer loyalty?
                                  ownership?         support on-the-go?
Summary
• Trends in the Mobile Revolution
• Leveraging mobile
• How do I move to the mobile channel ?
• Questions & Answers
Jason Masciarelli


•   Founder & CEO of Acromobile,
    responsible for creating the Acromobile
    Customer Engagement System and its
    related Acromobile Customer
    Engagement Platform

•   Founded and ran Theikos Inc., the first
    global Cloud Computing consulting and
    outsourcing company
Trends in the Mobile Revolution
1 billion             the number of smartphone users by 2016

300 million            number of employees using smartphones
            by 2016 (200 million will have bought their own)
80%                   of smartphone owners want more mobile-
optimized                        product information
73%                   number of companies planning to make investments
in
                          the mobile channel
64%                   number of affluent app users say they view brands
with
                           mobile apps more favorably
4/5                   consumers use smartphones to shop
Leveraging Mobile
•   Customer Acquisition - mobile advertising, SEO,
    SMS/email campaigns, social sharing

•   Adoption & Loyalty - e-vouchers, push
    notifications, gamification

•   Commerce - mobile shopping cart, payment
    gateway integration, tokenization

•   Customer Support & Service - enquiries, support
    cases, field service enablement, ‘my account’
DEMO
Is mobile for me ?
• Do you know who your customers are ?
• Do you know what their mobile habits are ?
• Do you know how to reach them through mobile ?
How do I start ?
• Option: 1        Hire your own development
          team
• Option: 2         Hire an agency or app
      development company to
  develop it for you
• Option: 3       Subscribe to Mobile Engagement
              System
Comparison of Mobile Options
              Own Team   External Team   Subscribe

   Time


   TCO        $$$$$         $$$             $
  Labour

                          Ongoing &
Maintenance    Ongoing                   Included
                           Costly
Why now ?
• Earlier start means better experience
• Customer insights & profiling
• Your customers are already trying to engage
 you through mobile - how are you
 responding ?
What next ?




• Get started for as little as $4 per day

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Acromobile Webinar - How To Engage Your Customers through Mobile

  • 1. Webinar Series The Webinar will begin in 5-10 minutes Webinar take-aways How to rapidly How to enhance How to leverage deploy mobile customer loyalty by mobile to drive sales, engagement offering convenience, improve conversion solutions and reduce content, and and increase total cost of contextual customer customer loyalty? ownership? support on-the-go?
  • 2. Summary • Trends in the Mobile Revolution • Leveraging mobile • How do I move to the mobile channel ? • Questions & Answers
  • 3. Jason Masciarelli • Founder & CEO of Acromobile, responsible for creating the Acromobile Customer Engagement System and its related Acromobile Customer Engagement Platform • Founded and ran Theikos Inc., the first global Cloud Computing consulting and outsourcing company
  • 4. Trends in the Mobile Revolution 1 billion the number of smartphone users by 2016 300 million number of employees using smartphones by 2016 (200 million will have bought their own) 80% of smartphone owners want more mobile- optimized product information 73% number of companies planning to make investments in the mobile channel 64% number of affluent app users say they view brands with mobile apps more favorably 4/5 consumers use smartphones to shop
  • 5. Leveraging Mobile • Customer Acquisition - mobile advertising, SEO, SMS/email campaigns, social sharing • Adoption & Loyalty - e-vouchers, push notifications, gamification • Commerce - mobile shopping cart, payment gateway integration, tokenization • Customer Support & Service - enquiries, support cases, field service enablement, ‘my account’
  • 7. Is mobile for me ? • Do you know who your customers are ? • Do you know what their mobile habits are ? • Do you know how to reach them through mobile ?
  • 8. How do I start ? • Option: 1 Hire your own development team • Option: 2 Hire an agency or app development company to develop it for you • Option: 3 Subscribe to Mobile Engagement System
  • 9. Comparison of Mobile Options Own Team External Team Subscribe Time TCO $$$$$ $$$ $ Labour Ongoing & Maintenance Ongoing Included Costly
  • 10. Why now ? • Earlier start means better experience • Customer insights & profiling • Your customers are already trying to engage you through mobile - how are you responding ?
  • 11. What next ? • Get started for as little as $4 per day